Executive Summary

Nov 2018
PROSPECTS
Soup faces challenges due to maturity and changes to lifestyle trends

Soup saw volume sales falling in 2018 as merely modest increases were seen in value sales over the course of the year. One major reason is that instant soup and dehydrated soup have been available in Hungary for many years and there is already a wide selection of products available, leaving little space for further innovation and new launches.

New launches suggest strong potential for growth in chilled soup

Although sales of chilled soup remain negligible in Hungary, several companies have identified the category’s potential as demand is less mature than in other soup categories. Local firm EZ a Világ Kft has recently launched chilled soup, including savoury and sweet variants, under its Hmmmaster brand.

Instant soup sees modest volume sales growth unlike other soup categories

Within soup, instant soup and dehydrated soup continued to register modest volume sales growth in 2018, while sales in each of dehydrated soup and shelf stable soup contracted in retail volume terms. Demand for instant soup is highest among young people, primarily those living in single-occupancy households, the number of which is still on the rise.

COMPETITIVE LANDSCAPE
Unilever continues to lead soup sales

Unilever Magyarország continued to dominate retail sales of soup in Hungary in 2018. The company offers a wide selection of products in instant soup and dehydrated soup under its very popular brand Knorr.

Private label less popular as a wide variety of branded products have low retail selling prices

Unlike in many other packaged food categories, the share of private label remains quite low in soup and there are various factors behind this. First, as soup is usually sold in small packaging, the retail selling prices of these products is generally low and thus consumers are less price-sensitive when purchasing such products, to the benefit of the leading brands.

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Soup in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Hungary?
  • What are the major brands in Hungary?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Hungary - Category analysis

HEADLINES

PROSPECTS

Soup faces challenges due to maturity and changes to lifestyle trends
New launches suggest strong potential for growth in chilled soup
Instant soup sees modest volume sales growth unlike other soup categories

COMPETITIVE LANDSCAPE

Unilever continues to lead soup sales
Private label less popular as a wide variety of branded products have low retail selling prices

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2013-2018
Table 2 Sales of Soup by Category: Value 2013-2018
Table 3 Sales of Soup by Category: % Volume Growth 2013-2018
Table 4 Sales of Soup by Category: % Value Growth 2013-2018
Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Soup: % Value 2014-2018
Table 7 LBN Brand Shares of Soup: % Value 2015-2018
Table 8 Distribution of Soup by Format: % Value 2013-2018
Table 9 Forecast Sales of Soup by Category: Volume 2018-2023
Table 10 Forecast Sales of Soup by Category: Value 2018-2023
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food
Consumers more conscious of quality and ingredients
Competition remains intense, with domestic players enjoying support from the government
Distribution channels focus on improving consumer loyalty and environmental issues
Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice
Sales to foodservice supported by growth in the number of foodservice outlets
Healthy edible oils perform well
Bulk food products hamper packaged food sales to foodservice
Consumer Foodservice
Number of foodservice outlets expands in 2018 for the first time in the review period
Foodservice outlets continue to record value growth
McDonald’s focuses on health and wellness trends, whilst expanding the number of employees to remain leader
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources