Shelf stable soup is not performing well in the Indonesian market, with the category continuing to be hindered by a lack of significant marketing support and limited brand availability. For many Indonesian consumers, shelf stable soup seems like a western product, and they have not established the habit of consuming it often.
Frozen soup in Indonesia mainly consists of meat ball soups, which are, generally, amongst the dishes most favoured by Indonesian consumers. Leading brands include So Good and Bernardi, which target families and those with children.
Locally produced soup products are popular in Indonesia as domestic players are better able to tailor their products to local taste preferences and eating habits. For example, there is strong demand for frozen meatball soup because it is a common dish in Indonesia, while sales of Campbell Soup are lower because the soup is not only more premium in pricing, a significant disadvantage during the COVID-19 crisis, but it also does not offer tastes and textures that appeal strongly to the majority of Indonesian consumers.
As the forecast period progresses and there is a return to more normal social and economic activity in the wake of the COVID-19 pandemic, shelf stable and dehydrated soup will face growing competition not only from frozen soup but also from fresh soup made either at home or in foodservice outlets. Both shelf stable soup and dehydrated soup will continue to suffer from being perceived as providing western flavours, while Indonesian consumers retain a preference for traditional local options.
E-commerce is expected to continue to show positive development in soup during the forecast period, especially for delivery within the same cities. However, the impact of e-commerce in frozen soup is likely to be less marked than in shelf stable and dehydrated soup, as frozen products face significantly greater logistical pressures than shelf stable or dehydrated soup.
Packaging size is expected to be adapted to two consumer groups across the forecast period. The first group consists of families looking for products packaged in bigger sizes, offering better value for money in the context of the lasting economic impact of measures introduced to limit the spread of COVID-19.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Soup industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!