Soup sales are expected to continue to decline over the forecast period. This poor performance can be partly attributed to higher culinary standards.
The local climate is very warm, with temperatures gradually rising due to global warming. Winters are much shorter, with only a few days of rain every now and then, while most winter days are sunny.
Years ago, instant soup was a popular snack in between meals. However, there are now two prominent opposing trends, leading to falling consumption of instant soups.
Two leading companies, Unilever Israel and Osem Food Industries, account for the vast majority of sales share in this area. No major changes in competitive rankings are expected over the coming years.
Unilever Israel is the leading player in this area due to the popularity of its Knorr brand. While companies refrained from allocating marketing budgets to unhealthy areas, Knorr benefits from marketing activity in other cooking ingredients areas, thus contributing to general brand recognition and awareness.
Osem Food Industries is the second leading player in the area; leading dehydrated soups but with a much lesser grasp on instant soup. Osem seeks to reduce the area’s negative image by launching products perceived as being healthier.
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This industry report originates from Passport, our Packaged Food market research database.