Of all the products in cooking ingredients and meals, soups benefitted the least from the pandemic in 2020, with current value and volume growth only in the single digits. In 2021, value and volume growth is expected to be positive though lower than in 2020, as more people eat out in 2021.
Unilever Israel is expected to further increase its dominant value share in soup in 2021. Unilever’s success can be attributed to the popularity of its Knorr brand, which offers both dehydrated and instant soup and is very well-known and widely available.
Instant soup has been on a downward decline for much of the review period and did not even register a boost during the 2020 lockdowns. In fact, current value registered a steeper decline in 2020, as instant soup is often bought on an impulse when a consumer feels strapped for time to cook a meal and as with people having more on their hands in 2020 and doing extensive shops, there was less impulse buying.
Soup will register muted constant value growth over the forecast period. However, dehydrated soup will register much higher value growth than instant soup.
The local climate is very warm, with temperatures gradually rising due to global warming. Winters are much shorter, with only a few days of rain every now and then, while most winter days are sunny.
Consumers that are looking for healthier options, such for example with less salt and preservatives and containing more natural ingredients. The pandemic has heightened people’s concerns around their health and there is greater awareness of the risks of consuming excess salt and this will drive demand for healthier soup options.
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Understand the latest market trends and future growth opportunities for the Soup industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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