Executive Summary

Nov 2018
PROSPECTS
Cooking at home and healthier nutrition trends hit soup consumption

Soup sales are expected to continue to decline over the forecast period. This poor performance can be partly attributed to higher culinary standards.

Warmer climate, shortening winter

The local climate is very warm, with temperatures gradually rising due to global warming. Winters are much shorter, with only a few days of rain every now and then, while most winter days are sunny.

Change in snacking trends

Years ago, instant soup was a popular snack in between meals. However, there are now two prominent opposing trends, leading to falling consumption of instant soups.

COMPETITIVE LANDSCAPE
Unilever continues to lead sales in highly consolidated area

Two leading companies, Unilever Israel and Osem Food Industries, account for the vast majority of sales share in this area. No major changes in competitive rankings are expected over the coming years.

Knorr benefits from strong brand awareness in other areas

Unilever Israel is the leading player in this area due to the popularity of its Knorr brand. While companies refrained from allocating marketing budgets to unhealthy areas, Knorr benefits from marketing activity in other cooking ingredients areas, thus contributing to general brand recognition and awareness.

Osem invests in new innovative offerings

Osem Food Industries is the second leading player in the area; leading dehydrated soups but with a much lesser grasp on instant soup. Osem seeks to reduce the area’s negative image by launching products perceived as being healthier.

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Soup in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Israel?
  • What are the major brands in Israel?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Israel - Industry Overview

EXECUTIVE SUMMARY

Indulgence and premiumisation trends boost packaged food performance
Healthy eating trend continues to evolve
Contrasting fortunes for top two competitors in packaged food
Discounters and supermarkets still lead despite gains by other distribution channels
Rising health awareness will continue to influence market development

FOODSERVICE

Sales to Foodservice
Demand for frozen processed red meat slows as burger fast food players choose chilled and fresh alternatives
Increasing specialisation evident among foodservice players offering Asian cuisine
Use of milk alternatives rises among cafés and specialist coffee shops operators
Consumer Foodservice
Rising costs lead more foodservice players to switch from fresh to processed ingredients
High risk and rising costs encourage shift from casual dining to street food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources