The rate of growth in retail current value sales of soup will exhibit no more than a modest slowdown during 2021. This reflects the fact that the stockpiling that occurred in spring 2020 was not repeated in 2021.
While frozen offerings remain the most popular type of soup, chilled products rapidly gained ground on the former over the course of the review period and are poised to overtake them in 2022. As they contain fresher ingredients, chilled soups are generally regarded as being healthier than frozen soups.
CSI remained the leading player in soup during 2021, followed by Unilever Italia Mkt Operations and La Linea Verde Società Agricola. Between them, these three players accounted for more than 40% of retail value sales of soup in 2021, with no other player having a share of more than 8%.
The rate of growth in retail volume sales of soup will remain very modest during the forecast period, with moderate growth in retail current value sales largely driven by higher unit pricing. The growing popularity of organic offerings will play a role in this.
Chilled soup is moving in two main directions. Firstly, the use of recipes inspired by traditional Italian, local/regional and seasonal cuisines is on the rise.
Dehydrated and instant soups will remain marginal, as they are perceived be relatively artificial and unhealthy. With limited demand, soup manufacturers tend to focus their research and development efforts on the more dynamic frozen soup and particularly chilled soup.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Soup industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.
See All of Our DefinitionsThis report originates from Passport, our Soup research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!