Executive Summary

Nov 2018
PROSPECTS
Convenience drives demand for instant soup

Soup in cups, to which consumers simply add hot water, has increased in popularity, supported by its use by consumers at their workplaces. While this type of soup carries higher unit prices, consumers enjoy its convenience.

More shelf space for soup as retailers respond to its rising popularity

Soup is also expected to benefit from wider distribution as more major retailers are set to allocate more shelf space to soup over the forecast period, especially convenience stores, as soup has become a popular side dish at lunch time. Office workers often visit convenience stores at lunchtime to grab lunch, and appreciate a wide choice, especially when it comes to flavours.

Wider consumption occasions create new demand

Typically soup used to be consumed less often during the summer months in Japan due to the hot weather. However, towards the end of the review period, major manufacturers managed to stimulate demand for soup during the summer months by launching limited seasonal products, a trend set to continue into the forecast period.

COMPETITIVE LANDSCAPE
Ajinomoto maintains lead thanks to its wide presence and innovation in soup

Ajinomoto maintained its leading position in soup in 2018 due to its strong presence in shelf stable soup, dehydrated soup and instant soup. Towards the end of the review period, the company focused on marketing cold soup made with milk for consumption in the summer months in order to widen consumption occasions and stimulate consumer imagination.

Innovation boosts Pokka Sapporo Food & Beverage

Pokka Sapporo Food & Beverage performed well in 2018 thanks to its popular Jikkuri Kotokoto brand in shelf stable soup and instant soup. The company regularly promotes shelf stable soup products that are cold in bottles, appealing to the convenience of consumption and high nutritional content, especially useful for those who are recovering from illness or loss of appetite.

Ace Cook receives backing from the Onigiri Association

While the boundaries between soup and instant noodles are increasingly blurring, Ace Cook managed to increase the sales of its Soup Harusame brand line in which it offers various flavours, including popular Wan-Tun, Eggs and Spicy Mince. To avoid saturation, the company reduced its all-season flavours from nine to six, launching seasonal flavours to sell mostly in convenience stores in Japan.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Soup in Japan

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Japan?
  • What are the major brands in Japan?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Japan - Category analysis

HEADLINES

PROSPECTS

Convenience drives demand for instant soup
More shelf space for soup as retailers respond to its rising popularity
Wider consumption occasions create new demand

COMPETITIVE LANDSCAPE

Ajinomoto maintains lead thanks to its wide presence and innovation in soup
Innovation boosts Pokka Sapporo Food & Beverage
Ace Cook receives backing from the Onigiri Association

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2013-2018
Table 2 Sales of Soup by Category: Value 2013-2018
Table 3 Sales of Soup by Category: % Volume Growth 2013-2018
Table 4 Sales of Soup by Category: % Value Growth 2013-2018
Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Soup: % Value 2014-2018
Table 7 LBN Brand Shares of Soup: % Value 2015-2018
Table 8 Distribution of Soup by Format: % Value 2013-2018
Table 9 Forecast Sales of Soup by Category: Volume 2018-2023
Table 10 Forecast Sales of Soup by Category: Value 2018-2023
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Ageing population influences performance of packaged food
Health and convenience the key trends over the review period
Domestic companies remain dominant despite rise in imports
Store-based retailing dominates but internet retailing shows promise
Health and convenience likely to remain on the agenda for ageing population

FOODSERVICE

Sales to Foodservice
Demographic trends limit development of foodservice
Health a key feature of consumer foodservice
Instagram drives innovation as operators look to create photogenic menus
Consumer Foodservice
Ageing population and limited wage growth limiting development of consumer foodservice
Healthy dishes a focus for operators
Convenience important for time-pressed consumers

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources