After enjoying a sharp sales increase in 2020, due to the rising demand for home consumption, soup in Japan is expected to experience a backlash in 2021. Nevertheless, while all soup categories are set to see retail volume and current value declines in 2021, overall demand will still be slightly higher than the pre-COVID-19 level.
With its Knorr brand, Ajinomoto offers a wide range of Western flavours of soup, such as corn cream, potato potage and clam chowder. Soup is a popular dish amongst Japanese consumers.
Amano Foods has been enjoying a rapid sales increase for its freeze-dried soup products. The company is a pioneer in freeze-dried soup and has been contributing to increasing the presence of freeze-dried soup on retailers’ shelves nationwide.
Although Japanese cuisine is often viewed as healthy, the high sodium content can be a problem. According to Euromonitor International’s Nutrition system, the average Japanese person consumes approximately 11g of salt every day through retail and foodservice products, which is the highest level globally.
Instant soup, the largest category within soup in Japan, has a wide variety of formats and flavours, which meets every consumer need and consumption location. Instant soup is not only enjoyed at home, but also in the office.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Soup industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!