Soup is a very small product area in Kazakhstan, with limited brands available and mainly only dehydrated soup and to a lesser extent, instant soup available. There are negligible sales of shelf stable, chilled or frozen soup.
Packaged soup does not have a good reputation in Kazakhstan and is mainly prepared when consumers are pressed for time. Quick preparation and consumption is the major advantage of packaged soup, however, it does not align with the health and wellness trend, which is increasingly prevalent in the country.
Soup in Kazakhstan is usually heavily advertised and supported by in-store promotions. Players such as Gallina Blanca, Mistral and Sen Soy normally offer discounts and in-store marketing campaigns; however, as packaged soup has a negative image in Kazakhstan and is perceived as unhealthy, the promotions need to change the messaging and highlight the health benefits of packaged soup.
Sales of soup in Kazakhstan are expected to grow at a moderate pace over the forecast period as the importance of the healthy nutrition is gaining importance in the country and packaged soup in general has a negative image as it is perceived as unhealthy. Consumers are becoming more health conscious and this has been strengthened by health concerns due to COVID-19.
Strong messaging about healthy ingredients and packaged soup as a healthy and easy food option may add momentum to sales over the forecast period. Players are also expected to revise their portfolios to offer healthier products.
Modern grocery retailers support new product developments of soup in Kazakhstan. In traditional grocery stores, there is a limited range of brands and products, whereas modern grocery retailers have the space for a diverse range of products and offerings, and they also have the opportunity to develop private label offerings.
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Understand the latest market trends and future growth opportunities for the Soup industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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