With fast-paced urban lifestyles and increasing purchasing power driving demand for convenient meal solutions, packaged soup has yet to exploit its obvious potential in a market in which soup is a staple part of the traditional diet. At the end of the review period, dehydrated soup and instant soup dominated category sales, while chilled soup had yet to establish a significant presence.
Manufacturers looking to develop higher-end shelf stable soups should consider the use of packaging such as liquid cartons and stand-up pouches to enhance their convenience. Moreover, the use of such packaging would emphasise the freshness and “natural” qualities of shelf stable soup in contrast to dehydrated and instant alternatives, making such products more appealing to the growing number of health-conscious consumers.
New higher-end packaged soup positioned as a convenient alternative to homemade soup would not be without competition. Manufacturers of frozen vegetables already position their products as offering greater convenience to consumers looking to make soup at home.
Nestlé retained the lead in soup in 2018, though it saw its share eroded significantly in the final two years of the review period. Nestlé’s Maggi brand has a long-standing presence in the Latvian market and has achieved high levels of consumer recognition.
Local player, Spilva is working to build its presence in soup through the development of new soup products with flavours that are traditionally well-known amongst Latvian consumers, such as sour cabbage soup, split pea soup and meatball soup, which it launched in the shelf stable category under the Restoranto brand. Moreover, the company is targeting health-conscious consumer demand with products that do not contain artificial preservatives.
Local companies dominate shelf stable soup, largely as a result of the convenience and cost-effectiveness of local production and transportation in the category. Major local players in the category include Spilva, Milda KM and Kok & Co.
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This industry report originates from Passport, our Packaged Food market research database.