Soup, like all cooking ingredients, benefitted from the increasing eating at home during lockdowns in 2020. In 2021, volume sales are expected to maintain the same level, while current value growth is expected to increase, though this is being driven by significant price rises.
Kedainiu Konservu Fabrikas maintains its position as the long-standing leader in shelf stable soup in 2021. The company continues to rely on tradition, which supports demand for its iconic and classic range of shelf stable soups.
Shelf stable soup remain the largest product area in terms of value sales, though instant soup is expected to register the highest current value growth in 2021. Consumers value the convenience of shelf stable soup.
Soup will register healthy constant value over the forecast period. Among the main factors spurring growth is the increasing demand for convenience among an increasingly busy and time-pressed younger urban consumer base.
Shelf stable soup will continue to dominate sales, though instant soup will register the highest constant value growth. Manufacturers of shelf stable soup will have to develop innovative new concepts if they are to attract health-conscious millennials.
While the outlook is positive overall for soup, the same is not true for dehydrated soup. Dehydrated soup is predicted to record the weakest performance over the forecast period, recording a decline in terms of value and volume sales.
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Understand the latest market trends and future growth opportunities for the Soup industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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