Although soup is a highly traditional type of food in Lithuania, especially during winter, the vast majority of soup consumed in the country is home-made. Indeed, there is very little tradition of the consumption of commercially manufactured packaged soup, with per capita sales remaining low in 2020.
Kedainiu Konservu Fabrikas UAB will maintain its position as the long-standing leader in shelf stable soup in 2020. The company continues to rely on tradition, which supports demand for its iconic and classic range of shelf stable soup.
Shelf stable soup will remain the largest and most dynamic soup product in Lithuania in 2020, with consumers increasingly valuing the convenience that these products represent. However, it should be noted that demand for shelf stable soup is highly seasonal, with sales peeking strongly during winter.
Auga Group AB is expected to gain share in soup into the forecast period, as consumer interest in its range of ecological soups continues to rise. The Auga brand offers relatively high-priced products in shelf stable soup.
Grated soups will continue to gain popularity in Lithuania in coming years for their ease of preparation and convenience as a lunch time snack. Grated soups are also seen as a healthier option, in line with the healthy living trend which is expected to grow strongly in Lithuania into the forecast period.
Instant soup will remain the second most important soup product in Lithuania into the forecast period, although it should be noted that sales will remain far lower than in shelf stable soup. Similar to shelf stable soup, sales of instant soup are strongly seasonal in character.
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This report originates from Passport, our Soup research and analysis database.
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