Shelf stable soup remains the ideal choice for consumers in Malaysia in 2021 due to its long shelf life and wide availability in neighbourhood stores such as supermarkets, convenience stores and independent small grocers, as well as via e-commerce, including Lazada and Shopee. The stable retail selling price for shelf stable soup in 2021 has also encouraged consumers to continue purchasing it since it is affordable, especially for large families.
Campbell Soup Southeast Asia continues to dominate soup in Malaysia in 2021 as it has gained loyal consumers with its wide variety of products at affordable prices in both shelf stable and instant soup. The company offers quality flavours that others cannot compete with.
Dehydrated soup and instant soup continue to struggle to attract significant interest in 2021, with retail volume sales declining and remaining stable, respectively. Consumers perceive these products to be more artificial and less tasty and prefer home cooked soup as they can easily obtain fresh ingredients near to their homes, especially as local suppliers have set up online stores to sell fresh vegetables and meat with delivery provided.
Sales of shelf stable and instant soup are expected to be stable over the forecast period in retail volume terms as consumers will consume soup only occasionally since they are bored of home-cooked soup or packaged soup and will prefer to order food in and dine out frequently when the dine-in restrictions are fully lifted. Leading players, including Campbell Soup Southeast Asia Sdn Bhd and Heinz (M) Sdn Bhd, are expected to focus on distribution to e-commence due to the change in purchasing habits as consumers now prefer to shop for groceries online.
The leading players Campbell Soup Southeast Asia Sdn Bhd and Heinz (M) Sdn Bhd are expected to switch their focus to foodservice channels when dining-in is fully allowed in the country over the forecast period. Foodservice operators are likely to prefer a quick way to prepare soup as side dishes, and packaged soup is the ideal choice as it is a quick, convenient and low cost alternative to cooking from scratch.
Dehydrated soup is the smallest of the soup categories and it is expected to register decline in both value and volume terms over the forecast period as it continues to compete with shelf stable and instant soup as well as home-cooked soup that tastes better. Dehydrated soup has little variety and no new innovation is anticipated leaving little scope for new demand.
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Understand the latest market trends and future growth opportunities for the Soup industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.
See All of Our DefinitionsThis report originates from Passport, our Soup research and analysis database.
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