The reputation of shelf stable soup deteriorated somewhat over the review period as consumers perceive it as a highly processed product with a high content of preservatives. Dehydrated soup is widely preferred and recorded slightly higher retail volume growth in 2019, supported by a colder than usual summer.
Shelf stable soup maintained its negative trend in 2019, as Campbell’s, the leading brand, remained relatively inactive in terms of supporting the product. Shelf stable soup suffers from a lack of promotion and strong competition from other categories, such as dehydrated soup, instant noodles and ready meals.
Soup is a mature category, and this makes innovation a real challenge. Over the forecast period, companies are likely to focus on the offer of different flavours and ingredients to appeal to consumers.
Given the maturity of this category, promotions and advertising are crucial to gaining Mexicans’ preference. In 2019, the leading Knorr brand invested heavily in digital and television advertising, as well as in-store promotions, such as higher volumes, with 20% more volume offered for free, while La Moderna offered 100g extra for the same price.
The La Moderna brand launched new products targeting children in 2019. Its more recent innovations include dehydrated pasta soup shaped like dinosaurs or marine animals.
Private label held its weakest collective share in soup within cooking ingredients and meals in 2019, with its main share in shelf stable soup, a declining category. Given the lack of support for shelf stable soup by the leading manufacturers, a number of private label retailers introduced new soup products in dehydrated soup in an effort to capitalise on the growth category in soup, including Great Value and Golden Hills.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Soup industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soup industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Soup in Mexico market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.