Executive Summary

Oct 2019
PROSPECTS
Dehydrated soup preferred over shelf stable soup

The reputation of shelf stable soup deteriorated somewhat over the review period as consumers perceive it as a highly processed product with a high content of preservatives. Dehydrated soup is widely preferred and recorded slightly higher retail volume growth in 2019, supported by a colder than usual summer.

Shelf stable soup continues to decline, with little support from leading players

Shelf stable soup maintained its negative trend in 2019, as Campbell’s, the leading brand, remained relatively inactive in terms of supporting the product. Shelf stable soup suffers from a lack of promotion and strong competition from other categories, such as dehydrated soup, instant noodles and ready meals.

New product launches focus on variety and convenience

Soup is a mature category, and this makes innovation a real challenge. Over the forecast period, companies are likely to focus on the offer of different flavours and ingredients to appeal to consumers.

COMPETITIVE LANDSCAPE
Promotions and advertising are key to gaining consumers’ preference

Given the maturity of this category, promotions and advertising are crucial to gaining Mexicans’ preference. In 2019, the leading Knorr brand invested heavily in digital and television advertising, as well as in-store promotions, such as higher volumes, with 20% more volume offered for free, while La Moderna offered 100g extra for the same price.

La Moderna targets children

The La Moderna brand launched new products targeting children in 2019. Its more recent innovations include dehydrated pasta soup shaped like dinosaurs or marine animals.

Private label players take a greater interest in soup

Private label held its weakest collective share in soup within cooking ingredients and meals in 2019, with its main share in shelf stable soup, a declining category. Given the lack of support for shelf stable soup by the leading manufacturers, a number of private label retailers introduced new soup products in dehydrated soup in an effort to capitalise on the growth category in soup, including Great Value and Golden Hills.

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Soup in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Mexico?
  • What are the major brands in Mexico?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Mexico - Category analysis

HEADLINES

PROSPECTS

Dehydrated soup preferred over shelf stable soup
Shelf stable soup continues to decline, with little support from leading players
New product launches focus on variety and convenience

COMPETITIVE LANDSCAPE

Promotions and advertising are key to gaining consumers’ preference
La Moderna targets children
Private label players take a greater interest in soup

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2014-2019
Table 2 Sales of Soup by Category: Value 2014-2019
Table 3 Sales of Soup by Category: % Volume Growth 2014-2019
Table 4 Sales of Soup by Category: % Value Growth 2014-2019
Table 5 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Soup: % Value 2015-2019
Table 7 LBN Brand Shares of Soup: % Value 2016-2019
Table 8 Distribution of Soup by Format: % Value 2014-2019
Table 9 Forecast Sales of Soup by Category: Volume 2019-2024
Table 10 Forecast Sales of Soup by Category: Value 2019-2024
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Moderate but accelerating retail volume growth for packaged food
Packaged products continue to gain share as consumers seek convenience
Major players in staples focus on adding value
Modern grocery retailers begin to favour packaged products
Positive performance expected

FOODSERVICE

Sales to Foodservice
More people eating outside of the home shapes the offer of products
Convenience an important factor for foodservice operators
Client service to stir competition within sales to foodservice
Consumer Foodservice
Foodservice sales through forecourt retailers to grow
Specialist coffee and tea shops are the leading players within cafés/bars
Good prospects for consumer foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources