Soup in Morocco

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Soup industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Soup industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soup in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soup in Morocco?
  • Which are the leading brands in Soup in Morocco?
  • How are products distributed in Soup in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Soup?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Soup in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Few brands, limited distribution, and lack of promotion continue to hamper growth in soup in 2020
Despite new product developments, consumers prefer home-made and vendor-produced soups
Shelf stable and dehydrated soup struggle to make any impact on Moroccan consumers in 2020

RECOVERY AND OPPORTUNITIES

Somafaco SA will maintain the lead with affordable prices and wide distribution and affordable prices
Domestic companies will remain popular thanks to wider availability and lower prices, but international flavours will generate interest
New product development in packaged soup and the rise of e-commerce may boost sales of soup over the forecast period

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2015-2020 Table 2 Sales of Soup by Category: Value 2015-2020 Table 3 Sales of Soup by Category: % Volume Growth 2015-2020 Table 4 Sales of Soup by Category: % Value Growth 2015-2020 Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 6 NBO Company Shares of Soup: % Value 2016-2020 Table 7 LBN Brand Shares of Soup: % Value 2017-2020 Table 8 Distribution of Soup by Format: % Value 2015-2020 Table 9 Forecast Sales of Soup by Category: Volume 2020-2025 Table 10 Forecast Sales of Soup by Category: Value 2020-2025 Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Closures of foodservice establishments in early-2020 negatively impacts on sales of packaged food More Moroccans eat outside of the home, boosting foodservice sales of packaged food such as table sauces Growth in limited-service restaurants drives sales of packaged food to foodservice
Consumer Foodservice
Despite a hiatus in 2020, development continues to support growth of consumer foodservice in Morocco Food delivery platforms and social media influencers take on crucial roles in a competitive arena Independent operators benefit from knowledge of local preferences, favourable pricing and consumer loyalty
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Sales of Packaged Food by Category: Value 2015-2020 Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 24 Penetration of Private Label by Category: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format and Category: % Value 2020 Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Soup research and analysis database.

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