Soup is expected to register healthy current value and volume growth in 2021, with instant soups expected to register the highest current value growth. Part of the success of instant soup is that it is also used as a flavouring base for home-made soup, with fresh vegetables and meat also added.
In the past, soups were mainly served as a started. However, busy lifestyles are driving consumers to cook single course, one-pot style meals.
As the appetite for ethnic cuisine continues to rise, this is also influencing soups. Soups with an international twist are gaining popularity.
Packaging and labelling are increasingly important in soup as consumers continue to look for healthier product varieties. This is driving the adoption of health ratings in labelling such as the Health Star Ratings and over 90% of all soups sold at supermarkets across shelf stable, chilled, dehydrated, frozen and instant varieties already have a Health Star Rating.
Soups are considered affordable, easy to digest, restorative, healthy and more nutritious than many other packaged foods and provide key nutrients such as carbohydrates, dietary fibre, proteins, minerals, as well as being hydrating. Attributes such as organic, low-salt, low-fat, free-range, gluten-free, plant-based will continue to gain value share among a dietary diverse consumer base over the forecast period.
Chilled soup is predicted to experience the most dynamic performance over the forecast period. However, growth stems from a very low sales base compared to shelf-stable soup, instant soup or even dehydrated soup.
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Understand the latest market trends and future growth opportunities for the Soup industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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