While soup remains a rather uneventful category dominated by dehydrated soup, there has been a trend for pack changes. This development includes noticeable pack size reductions, especially for Maggi (Nestlé Adriatik Makedonija) products.
Given the strength of the health and wellness trend in Macedonia, many leading producers of soup are focusing on adding healthier ingredients to their products to appeal to more health-conscious consumers. Therefore, more and more soups are labelled as “vegetarian”, “low salt and low sugar”, “low saturated acids”, or “without artificial colours”.
There are a limited number of competitively-priced instant soup brands in Macedonia. Thus, instant soup struggles to gain greater significance due to overpricing.
Podravka is expected to remain the leader in soup in retail value share terms in 2021. The company has invested in improvements to its distribution network and nationwide outreach.
Over the forecast period, soup is set to witness new brand entries, including new competitively-priced product launches within shelf stable soup and chilled soup. However, sales of shelf stable soup and chilled soup are likely to remain insignificant or negligible over the forecast period.
While projected to see declines in retail volume and value (constant 2021 prices) sales, dehydrated soup is set to remain the dominant format in the forecast period. Instant soup is the only offer type with significant sales in the country.
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Understand the latest market trends and future growth opportunities for the Soup industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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