All Peruvians responsible for cooking in the home like to create their own recipes or follow traditional recipes, although they face limitations such as lack of time or budget. This is where dehydrated soup plays an important role.
Dehydrated soup is available in all independent small grocers as well as in supermarkets or hypermarkets and this makes it extremely accessible, in addition to having a very low unit price, offering chicken or meat flavour without the need to add animal protein. There are two key kinds of dehydrated soups: soups and creams.
Nestlé Perú will lose its lead to Deshidratadora de Alimentos Naturales in 2020, falling to second rank. The company focuses on dehydrated soup, with its key strategies including a large distribution network and offering a variety of flavours to gain loyalty from consumers.
Since mid-March 2020, supply problems have plagued many suppliers of soups in Peru, with a number of brands, such as Knorr, Maggi or Provenzal, not accessible from modern retailers or traditional channel. This is due to companies being unable to react quickly to the increase in demand seen in 2020, with many consumers seeking out ways to ease the strain of cooking every day.
The healthy living trend is expected to limit the growth of soup into the forecast period, as consumers associate these products with high chemical content and Peruvians prefer freshly cooked meals. There is a common belief that dehydrated soup, which holds the highest share overall, contains monosodium glutamate, which is associated with diseases such as cancer.
Peruvians are expected to continue to rarely purchase shelf-stable soup, with most consumers having never tried canned soup before. This is due to the high unit price, which places these products outside the range of most consumers’ disposable incomes.
Independent small grocers are expected to remain the leading channel for soup sales into the forecast period. The majority of consumers do not purchase and store this product at home, instead purchasing soup on the day they wish to consume it.
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