Soup had a bumper year in 2020, as people spent more time at home due to lockdown and as a result, they also consumed more soup. In 2021, current value and volume growth will be positive, though not as high as in 2020, as society gradually opens up and people eat out more.
Nestlé Perú continues to lead soup in 2021 with its focus on dehydrated soups, though it will lose some value share. The strongest performer is expected to be third-placed, Deshidratadora de Alimentos Naturales, and its Provenzal brand, which offers Peruvian traditional flavours such as Fuchi-Fu soup.
Dehydrated soup is by far the largest soup variety, accounting for most value sales. Shelf stable soup continues to face challenges in Peru, due to several factors.
Soup will register moderate constant value growth over the forecast period and will continue to be dominated by dehydrated soups, with other varieties such as shelf stable, chilled or frozen not gaining any traction. The main reason is due to their higher unit price, as well as that each unit only feeds one to two people, whereas a packet of dehydrated soup can feed up to four people and is therefore seen as more economical.
There is a cohort of consumers that are looking for healthy options, such for example with less salt and preservatives and containing more natural ingredients. The pandemic has heightened people’s concerns around their health and there is greater awareness of the risks of consuming excess salt and this will drive demand for healthier soup options.
Independent small grocers are expected to remain the leading channel for soup sales into the forecast period. The majority of consumers do not purchase and store this product at home, instead purchasing soup on the day they wish to consume it.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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