While consumers continue to be at home for extended periods in 2021, they look at ways to lessen the number of meals they have to prepare as well as convenient ways of preparing home-made soup. Thus, soup continues seeing retail value sales growth in 2021 thanks to the long tradition of soup making in Poland, its affordability and availability as well as the wide range of flavours and packaging.
Poles traditionally consume a substantial amount of soup and although lockdowns had limited impact on soup, many consumers used packaged soup due to its convenience and the high quality of products on offer. Furthermore, soup is characterised by seasonality with sales peaking around Easter and Christmas as well as during the cold winter months when Poles look for a warm satisfying meal.
There are two leading multinationals manufacturing soup in Poland, Unilever Polska SA and Nestlé Polska SA. These companies have a strong position in dehydrated and instant soup which are widely available and affordable.
Constant retail value sales growth of soup is expected to decline in 2022 and 2023 before returning to pre-COVID-19 levels thereafter. Shelf stable soup is likely to be the most dynamic and lead sales, albeit at a slower constant CAGR than that of the review period.
Smaller soup brands are anticipated to increase their value share gradually during the forecast period as many will extend their soup portfolios. Furthermore, these brands are likely to offer unique solutions and flavour and packaging innovation at a faster pace than the traditional soup brands.
Discounters and supermarkets are the leading distribution channels for soup in Poland in 2021. However, convenience stores are becoming increasingly popular thanks to a growing convenience trend, the volume and scope of these outlets and changes in consumer preferences for specific products.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Soup industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!