Executive Summary

Nov 2019
PROSPECTS
Health trend affects different categories within soup

Soup continued to see strong retail volume and current value growth in 2019. However, growth was determined by each category’s level of compliance with the health trend.

Although the local cuisine remains popular, tastes are changing

The purpose of packaged soup in Poland is to prepare traditional dishes in an easier and quicker way. Although the most popular flavour variants remain those corresponding to the local cuisine, such as tomato, borsch and broth, producers are broadening their portfolios with flavour variants which are less familiar to customers.

Growth in distribution for convenience stores and discounters

The distribution of soup is seeing especially strong growth through convenience stores and discounters, due to the convenience trend, the high density of these outlets and changing demand for specific products. Chilled and frozen soup, which are leading growth, are product types that actually originated from these retail formats, and now discounters are harvesting the results of their own investment through offering private label products in these categories.

COMPETITIVE LANDSCAPE
Nestlé and Unilever start to lose their dominance

Although international players Nestlé and Unilever remained the undisputed leaders in soup in value terms in 2019, they both lost ground. Both companies support their brands with discount actions and marketing campaigns, and also leverage the fact that their brands are already very-well known to Polish consumers.

Growth for private label and decline for international players

In the forecast period, the declining importance of international players, including the two leaders in soup, is expected to be gradual, whilst private label, which operates in more popular categories, such as chilled soup, is set to gain share. As instant and dehydrated soup remain dominated by Unilever and Nestlé, and private label is strong in chilled soup, local players will have to continue to focus on the remaining categories.

Discounters find a niche for private label in chilled soup

Due to the strength of Unilever and Nestlé brands and the already low prices of major products, private label traditionally held a low share within soup. However, discounters such as Lidl and Biedronka took advantage of the growing interest in chilled soup, adopting the format and successfully introducing such products in the still immature and developing category.

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Soup in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Poland?
  • What are the major brands in Poland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Poland - Category analysis

HEADLINES

PROSPECTS

Health trend affects different categories within soup
Although the local cuisine remains popular, tastes are changing
Growth in distribution for convenience stores and discounters

COMPETITIVE LANDSCAPE

Nestlé and Unilever start to lose their dominance
Growth for private label and decline for international players
Discounters find a niche for private label in chilled soup

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2014-2019
Table 2 Sales of Soup by Category: Value 2014-2019
Table 3 Sales of Soup by Category: % Volume Growth 2014-2019
Table 4 Sales of Soup by Category: % Value Growth 2014-2019
Table 5 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Soup: % Value 2015-2019
Table 7 LBN Brand Shares of Soup: % Value 2016-2019
Table 8 Distribution of Soup by Format: % Value 2014-2019
Table 9 Forecast Sales of Soup by Category: Volume 2019-2024
Table 10 Forecast Sales of Soup by Category: Value 2019-2024
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth
Changes in lifestyle determine dynamics
Strong competition between international and local players, as well as private label
Expansion leads discounters to take share from other modern grocery retailers
Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice
Foodservice operators follow the major packaged food trends from retail
Customers value local suppliers and products
Opportunities for sales of ice cream to foodservice
Consumer Foodservice
Rising incomes and changing lifestyles fuel the development of consumer foodservice
New business models are thriving in the country
The use of technology to cut costs and give foodservice players an advantage
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources