The consumption of soup, which was already important before the Coronavirus (COVID-19) pandemic, increased and became almost a mandatory part of all meals in Portuguese households. As consumers spent more time in the home, soup represented a convenient and potentially nutritious and affordable meal solution for consumers.
However, it should be noted that the growth in soup is largely based on the largest category, chilled soup, which is perceived to be a fresher and healthier option. Other types of soup continue to struggle to generate growth, partly due to the ongoing shift to chilled soup.
While giant multinationals like Unilever (Knorr brand) and Nestlé (Maggi) are present in soup in Portugal, the category is dominated by private label. Soup is seen as an affordable meal solution, and private label retailers help to satisfy the economy needs of consumers, while also providing health-positioned and good price-quality options in their assortments.
While the cooking at home trend is likely to be robust in the short term, at least, the return to work, school and social norms is expected to accelerate consumer lifestyles and increase the need and preference for convenience meal solutions. As lifestyles become more hectic, as the threat and related restrictions of the pandemic ease, consumers will look for food that is quick and easy to prepare, nutritious and leaves more time for daily routines.
The economic fallout of COVID-19, including job insecurity and depressed consumer disposable incomes and purchasing power, is increasing the importance of price in purchasing decisions. In this way, affordable and nutritious soup has emerged as a winner from the pandemic.
The review period trend of a shift towards chilled soup is expected to accelerate in the forecast period. In addition to a growing preference for fresher and more nutritious food, chilled soup benefits from increasingly strong and varied distribution.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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