In 2021, soup is expected to post negligible current value growth and negative retail volume growth. The slower growth in 2021 is a result of the end of lockdown restrictions, which has left consumers with no need to stock up and less time to prepare meals.
In 2021, soup will remain dominated by dehydrated and instant soup in terms of current value sales. This is mostly due to the efforts put forth by international players to support their brands, including Unilever South Central Europe SRL’s leading soup brand Knorr, and Nestlé Romania SRL’s Maggi brand which ranks second overall in soup in 2021.
Unilever South Central Europe SRL maintains its top position within soup in 2021, while Nestlé Romania SRL followed closely behind. Unilever benefits from the strong performance of its Knorr brand, which is present in the largest categories of dehydrated and instant soup in Romania.
Following the stagnant performance in 2021, soup is set to sustain moderate growth through the rest of forecast period. This is because as consumers return to busy lifestyles they will increasingly demand convenient meals.
In the forecast period, chilled soup is set to post the most dynamic current value CAGR by far, followed by shelf stable soup. Chilled soup practically emerged in Romania in 2019, after the launch of the de Azi brand from Prefera Foods SA.
In the forecast period, domestic manufacturers will likely remain focused on shelf stable soup and chilled soup since these categories are still developing in Romania and are small enough to be mostly out of the interest of international players. However, no domestic producers solely focus on shelf stable soup, with all products currently present in the category being extensions of well-known shelf stable processed meat and ready meal brands, such as Prefera Foods, Scandia Sibiu, and Moldova in Bucate.
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Understand the latest market trends and future growth opportunities for the Soup industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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