Overall, soup is set to post positive, if marginal, retail volume sales growth over 2021, albeit slower than in 2020, when home seclusion during Coronavirus (COVID-19) pandemic increased the use of soup as a quick and easy snack or meal solution. The largest category, dehydrated soup, is expected to post a further decline in retail volume terms over 2021.
Instant soup is projected to see a further strong decline in retail volume sales in 2021, primarily due to the growing availability and variety of chilled soup. In addition, it is not perceived as a healthy or satisfying snack.
Chilled soup, which emerged as a significant category at the start of the review period, is projected to continue to see by far the fastest retail volume and value sales growth over 2021. As ready meals becomes a focus for the major retailers, the convenience trend and development of delivery services, alongside a healthier image, are the main drivers of growth in chilled soup.
Overall, soup is projected to see moderate, but faster retail volume growth over the forecast period, compared with the review period CAGR and 2021 performance. Chilled soup is expected to continue to see by far the fastest growth to close the gap strongly on dehydrated soup in both retail volume and value (constant 2021 prices) terms by the end of the forecast period.
Frozen soup is projected to register positive, if moderate, retail volume growth over the forecast period to remain the third-largest category. Novelty is a powerful competitive tool for frozen soup in Russia.
Dehydrated soup is expected to benefit as consumers return to busier lifestyles as COVID-19 conditions ease, alongside a growing number of brands and products. These are likely to include more premium-positioned options and new flavours, as well as a broader assortment of vegetarian, vegan, 100% natural and free-from salt solutions to push healthier positioning and update the image of the category in line with prevailing preferences.
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Understand the latest market trends and future growth opportunities for the Soup industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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