In 2020, dine-in options were required to be closed during the two-month Circuit Breaker period due to COVID-19, and many foodservice players, especially small ones which were not well-equipped with food delivery services, struggled. In addition, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission.
Prior to 2020, chilled soup had a limited offering. One of the early brands available was The Soup Spoon, which is an extension of its foodservice product and is sold in the chilled sections of premium supermarkets such as Cold Storage and Fairprice Finest.
Over the review period, there were not many new entrants offering different soup products in Singapore, with Knorr continuing to lead dehydrated soup and Campbell’s maintaining its dominance in shelf-stable and instant soup in Singapore. This is also because the category itself lacks consumer interest, as it directly competes with foodservice soup products, which are deemed fresher and healthier.
In 2020, many people turned to online shopping for groceries and other products. This was to minimise physical interaction to prevent the spread of COVID-19, and also to access a large variety of products and price promotions.
Frozen soup in Singapore, like chilled soup, was still small in terms of volume and value sales over the review period. However, with a healthier image compared with shelf-stable soup, dehydrated soup and instant soup in terms of sugar, sodium and fat content, in 2021 there have been some such products made available, and they are gaining interest amongst consumers.
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Understand the latest market trends and future growth opportunities for the Soup industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Soup industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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