Executive Summary

Nov 2018
Convenience drives demand for shelf stable soup

Sales of packaged soup in Singapore are mainly driven by demand for convenience. In comparison to instant and dehydrated soups, shelf stable soup is viewed as the most convenient, while also offering the widest product range.

Western-style soup continues to dominate sales

Almost all the soups available in Singapore in 2018 were Western-style products, with cream of mushroom being the most common flavour, along with broths from Swanson and Campbell’s in poultry and meat variants. These are mainly targeted at consumers which prepare Western-style meals at home, with many influenced by the offerings of the various Western foodservice outlets present in Singapore.

Campbell Soup Asia continues to dominate the category

In 2018, soup continued to be dominated by the international manufacturer Campbell Soup, thanks largely to its longstanding presence in Singapore. With Campbell accounting for a large proportion of shelf space, the company’s products are well-known to local consumers.

Soup specialists in the foodservice channel are posing a new threat to manufacturers

Packaged soup manufacturers are facing greater competition from the foodservice channel, with Singapore seeing more soup specialists, both Western and Asian. Additionally, other foodservice operators are offering a wide range of soups which are perceived as fresher and hence healthier than packaged variants.

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Discover the latest market trends and uncover sources of future market growth for the Soup industry in Singapore with research from Euromonitor's team of in-country analysts.

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If you're in the Soup industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Singapore?
  • What are the major brands in Singapore?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.