Executive Summary

Nov 2018
PROSPECTS
Foodservice and home delivery sales pose a serious threat

Rising demand for convenience among Slovak consumers continues to boost soup sales. However, this trend also benefits home-delivery services and eating out, which is becoming a popular phenomenon among consumers.

Packaged soup group limited by homemade tradition

Making soup at home from fresh ingredients has a very long tradition in Slovakia, with the majority of households cooking soup at least once per week. Consequently, despite the strengthening convenience trend, cooking at home is still a major limiting factor to soup growth.

Strong potential for more convenient and healthier food

Soup sales in Slovakia face saturation and strong competition from other industries and packaged food areas. Instant and dehydrated soup are the best-selling soup types, with sales of other formats, such as chilled or frozen soup, remaining limited.

COMPETITIVE LANDSCAPE
Targeted marketing expected to become more popular

Price promotions will remain an important marketing strategy throughout the forecast period, especially among small soup areas which lack stronger support (due to not being too profitable). The significance of price discounts will slowly decline due to overuse and changing retailer strategies, which focus on shorter and less attractive discounts.

Product innovation remains insignificant in 2018

A limited number of product innovations were visible within soup in 2018. Varying pack sizes were the most visible change, although this was not accompanied by limited pack editions or marketing support.

Superfruit ingredients as a future growth opportunity

While traditional soup recipes such as chicken broth or goulash will remain key to sustaining sales, manufacturers are also expected to innovate in new areas. For example, quinoa and chickpea soup variations are set to attract more health conscious consumers over the coming years.

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Soup in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Slovakia?
  • What are the major brands in Slovakia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growing demand for better product quality and fresh and regional ingredients
Packaged food performs well
EU to continue fighting against inferior product quality
Investments in internet retailing and a pleasant shopping experience in brick and mortar stores
Packaged food continues to be shaped by premiumisation and health trends

FOODSERVICE

Sales to Foodservice
Foodservice volume outpaces retail volume growth in 2018
Sales to foodservice growth fails to accelerate in 2018
Sales to foodservice will likely witness increasing attention from manufacturers
Consumer Foodservice
Foodservice operators benefit from the developing convenience trend in Slovakia
Innovation, premiumisation and convenience to drive future consumer foodservice sales
New legislation to better tackle tax evasion within foodservice establishments

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources