Soup trends favour convenience and clean labelling in 2021 as more Slovaks are increasingly careful about what they eat, checking product labels and looking for potentially harmful ingredients, such as monosodium glutamate, or colourants and preservatives. Consequently, organic soup is becoming increasingly available throughout the country thanks to mainstream grocery retailer chains offering these products such as dm-Drogerie Markt sro and Potraviny FRESH sro.
Many consumers, manufacturers and nutritionists are supportive of healthier foods, including soup, and support the WHO recommendation which suggests reducing sugar, fat and salt content by 30% by the end of 2025. For example, in 2021 Kaufland Slovenska Republika vos pledged to reduce the sugar and fat content in its products by 2025, with soup offering interesting opportunities to be made healthier.
Fast, easily-made and highly convenient meals were popular during lockdowns when foodservice outlets were closed in 2020 and 2021. During 2021, the slow reopening of both outdoor and indoor restaurants combined with a growing number of home-delivery food options, is leading to a noticeable decline in current retail value sales of soup.
E-commerce saw a rapid increase in value share at the end of the review period thanks to the pandemic and retailers shortened opening hours. Furthermore, packaged soup consumers are typically not motivated to cook soups themselves or lack time to do so.
More Slovakians are becoming environmentally minded. The trend has been growing since 2019 and continues seeing greater support.
The new labelling standard, Nutri-Score, that quickly shows consumers if a product is good for their health or not is becoming more popular in Slovakia. Nutri-Score was adopted by several companies in Slovakia during 2020 and 2021, for example Nestlé Slovensko sro and Dr Oetker spol sro.
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Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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