Executive Summary

Nov 2018
PROSPECTS
A protracted period of declining sales to level out

Soup experienced a very long period of contraction both in terms of volume and value leading up to 2018 where the negative value trend reversed, while volume demand declined further. The entire category had failed to recover from the devastating effects of the previous economic turmoil, which reshaped consumer spending preferences and tastes.

Health and wellness, an opportunity for soup’s recovery

While convenience remains the most influential factor when purchasing soup and as the negative economic influence waned, there emerged an opportunity hidden behind an emerging health and wellness trend. Even though an increasing number of Slovenians are starting to substitute homemade soup for the packaged version as a result of a faster paced lifestyle, reluctance remains.

Dehydrated soup holds highest share

Dehydrated soup remained the largest category in 2018 but experienced the most negative growth rates. However, in terms of value, the category managed to bounce back as a result of higher price levels.

COMPETITIVE LANDSCAPE
Total dominance of the leading three producers

In a highly concentrated category, Atlantic Trade managed to retain high double-digit value share in 2018 with its soup Knorr. This is traditionally associated with the category due to its longstanding presence and highly marketed to consumers in Slovenia.

Highly competitive landscape stimulates advertising

The intense competition in soup reached higher levels as leading producers attempted to outperform their competitors with relatively frequent product launches such as new flavours from Podravka and more visible marketing efforts including television commercials, billboards and press advertisements. These were supported by promotional activity at points of sale.

Private label gaining a presence in soup

While the bulk of soup brands available in Slovenia in 2018 fell into the standard category, private label soup slowly emerged and is gaining further share, based on substantially lower unit prices. With the oversaturation of leading brands, their performance in comparison to other small and private label lines was lacking.

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Soup in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Slovenia?
  • What are the major brands in Slovenia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Slovenia - Category analysis

HEADLINES

PROSPECTS

A protracted period of declining sales to level out
Health and wellness, an opportunity for soup’s recovery
Dehydrated soup holds highest share

COMPETITIVE LANDSCAPE

Total dominance of the leading three producers
Highly competitive landscape stimulates advertising
Private label gaining a presence in soup

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2013-2018
Table 2 Sales of Soup by Category: Value 2013-2018
Table 3 Sales of Soup by Category: % Volume Growth 2013-2018
Table 4 Sales of Soup by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Soup: % Value 2014-2018
Table 6 LBN Brand Shares of Soup: % Value 2015-2018
Table 7 Distribution of Soup by Format: % Value 2013-2018
Table 8 Forecast Sales of Soup by Category: Volume 2018-2023
Table 9 Forecast Sales of Soup by Category: Value 2018-2023
Table 10 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Packaged food revives with accelerating growth across most categories
Evenly distributed growth rates across all categories of packaged food
No significant movement amongst packaged food producers whilst competition intensifies
Modern grocery retailers continue to enjoy undisputed domination of the retailing landscape
The forecast period is set to bring additional growth and recovery within most categories

FOODSERVICE

Sales to Foodservice
Foodservice sales heating up for the forecast period
Health and wellness extending to foodservice and limiting growth
Bulk of production still going to retail whilst niche segment springs up
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources