Consumption of soup was already on the rise prior to the COVID-19 pandemic. However, the lockdown periods and subsequent extended time at home have accelerated this trend as consumers remained at home and prepared more family meals.
Traditionally, most soup consumed in Spain was prepared from scratch using fresh ingredients. However, increasingly busy lifestyles in the review period, especially in urban areas, led consumers to purchase packaged soup more frequently.
The GB Foods is set to continue to lead value sales of soup in 2021, closely followed by private label Mercadona. Both companies each hold over a fifth of the total category share and there is a significant gap between them and the third-place player Tropicana Alvalle.
Soup is set to continue to record good retail volume growth over the forecast period, with chilled soup likely to remain the star performer. As the economy begins to recover and more Spaniards resume their normal activities, demand for convenient mealtime solutions will increase.
The COVID-19 pandemic has had a severe impact on personal and household budgets and will continue to negatively affect consumer spending during the early forecast period. As such, price is expected to be a major factor in consumers’ purchasing decisions, at least until the economy is closer to recovery.
The reactivation of the foodservice channel and return of consumers to on-the-go consumption is anticipated to support soup sales during the forecast period. Consumers value the convenience of soup and perceive it as healthier than other packaged meals.
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Understand the latest market trends and future growth opportunities for the Soup industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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