Soup in Spain

PROSPECTS

Soup sales soar, supported especially by gazpacho

Most soup consumed in Spain is prepared from scratch at home using fresh ingredients. However, increasingly busy lifestyles, especially in urban areas, lead consumers to purchase packaged soup more frequently, especially in shelf stable and chilled formats, which can be prepared quickly in a microwave for a nourishing meal.

Growth of shelf stable soup attracts brands from other packaged food categories

Dehydrated soup and frozen soup continue to suffer from their low allocation of shelf space and being perceived as less fresh or healthy. However, shelf stable soup continues to perform well, with sales benefiting from its convenience and many new product launches.

Leading players focus on the organic and naturally healthy attributes of their products

Established soup players in Spain are also finding new opportunities to develop their products. Their focus is on producing healthy products, with organic and natural attributes being the drivers of consumption.

COMPETITIVE LANDSCAPE

Branded players focus on natural products to counter the strength of private label

Established players in soup are seeing their actual value sales rise but are losing value share as private label widens its offering. In particular, private label player Mercadona SA continues to achieve higher value growth rates than the leading branded manufacturer, The GB Foods SA, due to its high quality, low prices and wide distribution throughout most of Spain.

Competition in chilled soup is toughened by the entry of premium disruptor brands

Chilled soup, which achieved the fastest value growth in 2019, continued to be headed up by branded player Tropicana Alvalle SL. However, Tropicana Alvalle continued to lose value share in 2019 because of growing competition, with more players, both branded and private label, entering chilled soup and widening their product portfolios.

Chilled soup attracts new niche players with premium offerings

In chilled soup, the value share held by “others” continues to rise as high sales growth year-on-year attracts new niche players. El Corte Inglés is a distributor that puts great emphasis on the introduction of new varieties and more artisanal products.

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