Soup in Spain

PROSPECTS

Strong sales growth ahead for soup

The forecast period is set to see sales of soup continue to increase substantially. Soup is a very popular dish in Spain, especially gazpacho, a summer soup which is served chilled and remains among the most iconic and traditional dishes of Spanish cuisine.

Chilled soup set to be the big winner over the forecast period

Chilled soup is already a major category in Spain and it is second only to shelf-stable soup in terms of volume and value sales. In addition, sales of chilled soup continue to increase strongly and this is due to the image of chilled soup as fresher and healthier than other types of soup such as frozen and shelf stable soup.

Demand for dehydrated soup to continue falling

Sales of dehydrated soup are on the wane in Spain and this trend is mainly due to the shift in consumer preferences towards healthier types of soup. Dehydrated soup is widely regarded as a product that offers little in terms of quality or nutrition and sales have traditionally been due to its very low price, which has encouraged consumption among very low-income people, especially university students.

COMPETITIVE LANDSCAPE

Gallina Blanca still in the lead through its traditional products despite losing share

Local player Gallina Blanca continues to lead sales of soup and this is largely due to its long-term position as the most traditional player in soup. However, the company continued to lose value share in 2018 as its reliance on dehydrated soup for much of its sales counted against it.

Second-placed Mercadona continues to gain on Gallina Blanca

Private label player Mercadona continued to register positive growth in sales in 2018, breathing down the neck of category leader Gallina Blanca as it registered an increase in its value share. Mercadona’s Hacendado private label is present in almost all categories soup and is absent from only frozen soup, enabling it to generate a high value share overall.

Gazpacho giants continue to battle it out for leadership in chilled soup

Tropicana Alvalle and Grupo J García Carrión are the leading branded players in chilled soup with the Alvalle and Don Simón brands respectively. Each of these players has adopted a very different strategy.

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