Soup in Sweden continues to receive a boost from the effects of the Coronavirus (COVID-19) pandemic in 2021. While retail volume and current value growth rates are projected to be slower over 2021, compared with 2020, consumers continue to look for convenient and healthy lunch alternatives, thereby stimulating sales of soup.
Soup remains a fairly uncommon lunch/dinner alternative in Sweden, aside from berry soup, which has a long tradition in Sweden. As such, soup has not received as high a boost from COVID-19 as many packaged food categories.
Within soup there are differentiating trends in 2021. Thus, dehydrated soup, along with instant soup, is increasingly perceived as artificial and, as such, suffers from an outdated and unhealthy image.
Soup is expected to continue to gain popularity over the forecast period as a healthy, vegetarian and convenient lunch alternative. Similar to ready meals, soup benefits from the convenience and vegetarians trends, but unlike ready meals, soup has not experienced the same level of product innovation.
Chilled soup is expected to drive the growth in retail volume and value sales of soup over the forecast period. The consumer demand for fresher, less artificial soups is similar to the trend seen in most packaged food categories.
In terms of flavours, the rising demand for Asian cuisine, along with soups intended to appeal to immigrant populations in general, is set to remain a major trend in the forecast period. Asian soups, in particular spicier curry and Thai soups like Tom Kha Gai continue to gain popularity.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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