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Learn more21 pages, Nov 2018
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Chilled soup was the fastest growing area in retail value and volume terms within soup in 2018 and is expected to continue to grow strongly over the forecast period. However, this can mainly be attributed to the fact that sales are rising from a low base.
Manufacturers of soup have been struggling with the poor image of their products. In particular, dehydrated soup and shelf stable soup suffer from a poor image due to their preservatives, additives and artificial colouring content.
Soup is strongly benefiting from rising demand for convenience and will continue to do so throughout the forecast period. Nevertheless, the area is set to continue to suffer from its negative image of not being in line with natural trends.
Soup continues to be dominated by international company Unilever Schweiz, with the multinational investing strongly in innovation and research and development in order to remain in line with current trends. Over the forecast period, the company’s main focus will be natural trends within health and wellness.
Coming well-behind first-ranked player Unilever Schweiz, Nestlé Suisse ranked second in soup in 2018. Under its Maggi brand, Nestlé Suisse offers a wide range of soups.
In 2018, PepsiCo Beverages Switzerland registered a dynamic increase in value sales within soup. The company is present in chilled soup with its Gazpacho Alvalle brand, with the current trend towards chilled soup helping to boost sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soup industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soup industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Soup in Switzerland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.