Soup in Switzerland

PROSPECTS

Chilled soup posts stellar performance

Chilled soup was the fastest growing area in retail value and volume terms within soup in 2018 and is expected to continue to grow strongly over the forecast period. However, this can mainly be attributed to the fact that sales are rising from a low base.

Consumers demanding natural ingredients

Manufacturers of soup have been struggling with the poor image of their products. In particular, dehydrated soup and shelf stable soup suffer from a poor image due to their preservatives, additives and artificial colouring content.

Further growth expected over coming years

Soup is strongly benefiting from rising demand for convenience and will continue to do so throughout the forecast period. Nevertheless, the area is set to continue to suffer from its negative image of not being in line with natural trends.

COMPETITIVE LANDSCAPE

Unilever remains leading player

Soup continues to be dominated by international company Unilever Schweiz, with the multinational investing strongly in innovation and research and development in order to remain in line with current trends. Over the forecast period, the company’s main focus will be natural trends within health and wellness.

Nestlé Suisse ranks second, with multinationals dominating sales

Coming well-behind first-ranked player Unilever Schweiz, Nestlé Suisse ranked second in soup in 2018. Under its Maggi brand, Nestlé Suisse offers a wide range of soups.

PepsiCo Beverages Switzerland performing strongly

In 2018, PepsiCo Beverages Switzerland registered a dynamic increase in value sales within soup. The company is present in chilled soup with its Gazpacho Alvalle brand, with the current trend towards chilled soup helping to boost sales.

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