Soup in Switzerland

PROSPECTS

Growth is driven by busy consumers’ appreciation of the convenience of soup

Retail volume and current value sales continue to grow, albeit slowly, in soup in 2019. Convenience remains the key growth driver as time-pressed consumers value quick and easy meal solutions.

Chilled soup benefits from fresh and more natural image to post fast sales growth

Chilled soup is the most dynamic and fastest-growing category, largely because it is perceived to be highly convenient, and a more natural and healthier option than other types of soup. While the fast growth in chilled soup is derived from a low base, sales are stimulated by the call for fresh and healthy soups made from natural ingredients.

Broader conception of snacking stimulates developments in soup

The important convenience factor behind the demand for soup is being extended to new consumption occasions. Thus the snacking trend is Switzerland is maintaining demand for soup and contributing significantly to the category’s overall positive growth performance.

COMPETITIVE LANDSCAPE

Unilever invests in key trends to maintain lead in soup

Unilever Schweiz maintains its strong leadership of soup in retail value share terms in 2019. The company offers a large range of soups to cater to different tastes, needs and consumption occasions.

Gazpacho Alvalle’s performance shows growth potential of chilled soup

Nestlé Suisse is ranked second with Maggi, which offers a wide range of dehydrated and instant soups. Maggi is perceived as a quality brand by Swiss consumers.

Players invest in healthier reformulations to improve the image of packaged soup

Manufacturers continue to invest in reformulations and new product developments to improve the poor image of packaged soup. The perception of dehydrated soup and shelf stable soup is particularly negative, as their content includes high levels of preservatives, additives and artificial colouring.

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