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Learn moreNov 2019
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Retail volume and current value sales continue to grow, albeit slowly, in soup in 2019. Convenience remains the key growth driver as time-pressed consumers value quick and easy meal solutions.
Chilled soup is the most dynamic and fastest-growing category, largely because it is perceived to be highly convenient, and a more natural and healthier option than other types of soup. While the fast growth in chilled soup is derived from a low base, sales are stimulated by the call for fresh and healthy soups made from natural ingredients.
The important convenience factor behind the demand for soup is being extended to new consumption occasions. Thus the snacking trend is Switzerland is maintaining demand for soup and contributing significantly to the category’s overall positive growth performance.
Unilever Schweiz maintains its strong leadership of soup in retail value share terms in 2019. The company offers a large range of soups to cater to different tastes, needs and consumption occasions.
Nestlé Suisse is ranked second with Maggi, which offers a wide range of dehydrated and instant soups. Maggi is perceived as a quality brand by Swiss consumers.
Manufacturers continue to invest in reformulations and new product developments to improve the poor image of packaged soup. The perception of dehydrated soup and shelf stable soup is particularly negative, as their content includes high levels of preservatives, additives and artificial colouring.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soup industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soup industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.