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Country Report

Soup in

Soup in Switzerland

36 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Convenience remained the key driver of growth in soup in 2017 as time-pressed consumers continued to value this over other considerations. Soup manufacturers were able to capitalise on this growing consumer demand by enabling time-poor consumers to quickly prepare a meal when returning home after a long day at the office. Moreover, manufacturers also sought to cater for the increasing number of single-person households by offering different formats and portion sizes.

COMPETITIVE LANDSCAPE

Unilever Schweiz continued to lead soup in 2017 with a retail value share of 45%. The company offers a wide range of soups under its renowned Knorr brand and so its success can be attributed to the continual launch of new innovative products. Unilever also heavily advertises its brands, primarily on television, radio, in the press and on social media sites like Facebook and YouTube.

PROSPECTS

Convenience is expected to remain a major driving force in soup over the forecast period. The lives of many Swiss consumers are very likely to remain hectic or become even busier. Therefore, soup manufacturers will likely follow the convenience trend and introduce innovative products, justifying higher unit prices in order to drive retail value sales. Another area of focus will be soups with a health and wellness positioning.

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Samples

Soup Market Sample Report Soup Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soup in Switzerland?
What are the major brands in Switzerland?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Soup in Switzerland - Company Profiles

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever Schweiz GmbH in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Nestlé Suisse SA: Key Facts
Summary 2 Nestlé Suisse SA: Operational Indicators
Summary 3 Nestlé Suisse SA: Competitive Position 2017
Summary 4 Unilever Schweiz GmbH: Key Facts
Summary 5 Unilever Schweiz GmbH: Competitive Position 2017
Summary 6 Unilever Schweiz GmbH Food Solutions: Key Facts

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Modest growth linked to maturity and economic challenges

The Swiss consumer is environmentally conscious

German discounters continue to challenge Swiss duopoly

Internet retailing in packaged food grows rapidly but remains a minor channel

Sluggish performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaged food faces economic challenges due to strong Swiss franc

Outlook

Convenience continues to shape packaged food

Outlook

Private label is a major force in packaged food

Outlook

Ecological awareness drives demand for organic and sustainable products

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Soup in Switzerland

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Soup in Switzerland - Company Profiles

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever Schweiz GmbH in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Modest growth linked to maturity and economic challenges

The Swiss consumer is environmentally conscious

German discounters continue to challenge Swiss duopoly

Internet retailing in packaged food grows rapidly but remains a minor channel

Sluggish performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaged food faces economic challenges due to strong Swiss franc

Convenience continues to shape packaged food

Private label is a major force in packaged food

Ecological awareness drives demand for organic and sustainable products

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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