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Country Report

Soup in

Soup in Switzerland

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 significantly boosts retail current value sales of soup, largely due to the long shelf life of dehydrated and instant soup

COVID-19 will have a significant positive effect on growth in both retail current value and volume sales of soup during 2020 due to stockpiling in the early stages of the pandemic and an increase in home cooking due to remote working and the closure of educational institutions and restaurants for an extended period. Dehydrated soup and instant soup will see the sharpest acceleration in retail current value sales growth, as these products are particularly suited to stockpiling, given their long shelf lives.

Manufacturers seek to shift perceptions of packaged soup as unnatural

During the review period as a whole, convenience was the key driver of growth in retail value sales of soup, as it represents a quick and affordable meal solution at lunch or dinner time for time-pressed consumers. However, retail current value sales growth was relatively weak, as packaged soup has come to be regarded as ‘un-natural’ by a growing number of consumers.

Unilever Schweiz GmbH looks to healthy and exotic new product launches to bolster its leadership

Unilever Schweiz GmbH and Nestlé Suisse SA continue to dominate value sales of soup in Switzerland. Leader Unilever Schweiz GmbH’s Knorr brand is the clear leader in both dehydrated and instant soup but remains absent from chilled soup.

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Soup Market Sample Report Soup Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soup in Switzerland?
What are the major brands in Switzerland?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Soup in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 significantly boosts retail current value sales of soup, largely due to the long shelf life of dehydrated and instant soup

Manufacturers seek to shift perceptions of packaged soup as unnatural

Unilever Schweiz GmbH looks to healthy and exotic new product launches to bolster its leadership

RECOVERY AND OPPORTUNITIES

Chilled soup will remain main growth driver thanks to natural and healthy image

Manufacturers encourage consumers to snack on soup via new formats

Discounters will pose a mounting threat to incumbent supermarkets

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2015-2020
Table 2 Sales of Soup by Category: Value 2015-2020
Table 3 Sales of Soup by Category: % Volume Growth 2015-2020
Table 4 Sales of Soup by Category: % Value Growth 2015-2020
Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Soup: % Value 2016-2020
Table 7 LBN Brand Shares of Soup: % Value 2017-2020
Table 8 Distribution of Soup by Format: % Value 2015-2020
Table 9 Forecast Sales of Soup by Category: Volume 2020-2025
Table 10 Forecast Sales of Soup by Category: Value 2020-2025
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Restrictions cause sales to decline, severely impacting companies that exclusively sell to foodservice
Increase in takeaway and delivery services, while companies selling to foodservice adapt to the outbreak
Foodservice bankruptcies and closures cause challenges and staff loss for players that provide packaged food to foodservice

Consumer Foodservice

Ongoing rules affect sales as some consumers feel these limitations impact the experience of dining-in
Losses are predicted, as only major, chained players are set to have a substantial recovery
The demand for ghost kitchens increases as consumers staying at home order food deliveries

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Soup in Switzerland

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Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 significantly boosts retail current value sales of soup, largely due to the long shelf life of dehydrated and instant soup

Manufacturers seek to shift perceptions of packaged soup as unnatural

Unilever Schweiz GmbH looks to healthy and exotic new product launches to bolster its leadership

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Overview

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Table of Contents

Soup in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 significantly boosts retail current value sales of soup, largely due to the long shelf life of dehydrated and instant soup

Manufacturers seek to shift perceptions of packaged soup as unnatural

Unilever Schweiz GmbH looks to healthy and exotic new product launches to bolster its leadership

RECOVERY AND OPPORTUNITIES

Chilled soup will remain main growth driver thanks to natural and healthy image

Manufacturers encourage consumers to snack on soup via new formats

Discounters will pose a mounting threat to incumbent supermarkets

CATEGORY DATA

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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