Soup in the Czech Republic

PROSPECTS

Wellness-positioned variants have a green light

The wellness trend continued to penetrate soup in 2018 with more Czech households demonstrating a greater taste for soup that is rich in natural ingredients, low in salt and free from glutamate and artificial enhancers. Also more popular is soup that offers additional value in terms of healthier ingredients, such as Vitana Farmer’s Soup, dehydrated soup with red lentils.

Chilled soup and shelf stable soup see good performances

Chilled and shelf stable soup experienced the most dynamic development in both retail volume and retail current value terms in 2018. Chilled soup still partly benefits from the fact that it retains a healthier image than other soup.

Frozen, instant and dehydrated with further declines

By contrast, frozen, instant and dehydrated soup face further decline in retail volume consumption in the country amid the competition from chilled and shelf stable soup. Instant soup and dehydrated soup also face competition from instant pouch noodles where healthier variants are appearing and gaining more attention.

COMPETITIVE LANDSCAPE

International companies dominate soup

Vitana as remained the clear leading player in soup in 2018, followed by Nestlé Cesko sro and Unilever CR spol sro. All three of the top companies enjoy good reputations among the locals for quality dehydrated and instant soup.

Sveda-Quality sees the best performance, Campbell Soup the worst

Domestic Sveda-Quality sro experienced the biggest increase in value sales of soup in 2018. The company succeeded in strengthening its position within shelf stable soup through widening its distribution scope and the launches of new products during 2017-2018.

Private label has low penetration

The majority of Czech consumers continue to prefer branded soup. Premium private label soup products continued to gain popularity at the expense of economy variants over 2017-2018.

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