Soup in the Czech Republic

PROSPECTS

Volume declines for several categories; especially poor performance for frozen soup

Although soup saw current value growth in 2019, it continued to see a retail volume decline. Frozen soup in particular saw a sharp double-digit decline.

Chilled and shelf stable soup see good performances

Chilled and shelf stable soup experienced the most dynamic development in both retail volume and current value terms in 2019. Chilled soup still benefits from the fact that it has a healthier image than other types of soup.

Wellness-positioned variants are launched but many consumers prefer home-made

The wellness trend continued to penetrate soup in 2019, with more Czech households demonstrating a greater taste for soup that is rich in natural ingredients, low in salt and free from glutamate and artificial enhancers. At the end of the review period, Vitana Dej si super jidlo! from Orkla Foods Cesko & Slovensko was launched in three healthy variants: Quinoa and Tomato, Quinoa, Broccoli and Spinach and Red Lentils with Turmeric.

COMPETITIVE LANDSCAPE

New product launches increase the lead of Vitana from Orkla

The leading company in soup in 2019, Orkla Foods Cesko a Slovensko, was formed from the integration of Hamé and Vitana in 2019, and therefore took the lead from Vitana. The company’s Vitana brand held the lead in soup in 2019, whilst its Hamé brand in chilled soup was discontinued.

International players dominate, but local player Sveda-Quality performs well

International companies dominate soup due to their strength in instant and dehydrated soup. The leading player, Orkla, as well as second and third players, Nestlé Cesko and Unilever, are all international, and they all saw rising value shares in 2019.

New minor players in frozen soup after the withdrawal of brands and private label

Despite the withdrawal of some players from frozen soup, a few new players emerged, although with limited distribution. They target older single households, mainly aiming to attract retired men.

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