The most prominent categories in soup were shelf stable and dehydrated soup. Demand was strong for shelf stable soup in 2020 as such soups normally include a lot of fresh vegetables and other healthy ingredients, while also being convenient to use.
The appeal of frozen soup remains marginal in the Netherlands compared to other Western European countries. Prior to the pandemic, Albert Heijn added Picard frozen meals to its assortment, but tellingly, this did not include Picard’s frozen soup range.
One important and growing trend, veganism, translates well to the soup category. In response, companies are innovating in order to meet the demand for vegan products, by either eliminating meat from their products, or offering options with meat substitutes.
Over the forecast period, industry players will look at a number of initiatives to boost category sales, one of which will be innovation in the packaging. Traditional cans will become less popular, with many prominent brands, such as Unox, opting for pouches.
The vegetarian trend will continue to have the potential to grow, particularly as it is currently mainly a phenomenon in the larger cities. Products such as Struik are expected to continue growing, possibly achieving double digit growth over the forecast period, suggesting plenty of scope for new entrants to penetrate the vegetarian soup market.
Soups have traditionally been perceived as a traditional product, which may not be appealing to younger consumers. In response, Unox introduced a new product that specifically targets this consumer group.
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Understand the latest market trends and future growth opportunities for the Soup industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Soup industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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