In general, the behaviours witnessed in 2020, when consumers cooked more at home due to home seclusion in the wake of a number of waves of the COVID-19 pandemic, have been somewhat reversed in 2021, with volume sales set to turn to slight decline. While it looks like the pandemic will continue to have an influence on much of the year in 2021, movement restrictions were relaxed in between waves of the virus, which occurred during the early spring and early summer.
In culinary culture, making soup using fresh vegetables has a long heritage, with meat and pasta also often thrown in. Home-made soup is favoured by consumers during the cooler months, since it is perceived as healthier, heartier and as having a stronger flavour.
Both private label and branded products performed well in shelf-stable soup in 2020, as some consumers stocked up during the pandemic due to the long shelf-life of these products. Value sales were mostly boosted by high-end brands, and this trend is expected to continue through 2021.
During periods of quarantine, the usage of e-commerce platforms to purchase necessary goods gained prominence, as this is a strategic channel for major retailers. Younger consumers, who have greater digital knowledge and e-commerce expertise, have been the driving force behind the rapid development of grocery e-commerce recorded in the United Arab Emirates.
As people become more interested in soups made from pulses and pumpkin, for example, as low-carb options, it is projected that sales of ready-to-eat soups in retail outlets will increase, with the availability of healthier options helping to change the perception of soup. Players will also offer a diverse portfolio of flavours, moving away from classic chicken soup into new disruptive flavours such as asparagus.
During the forecast period, the reopening of restaurants and other dining outlets will increase foodservice sales of soup. The reopening of foodservice will assist sales of shelf-stable and dehydrated soup in particular since these are employed in the preparation of various dishes.
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Understand the latest market trends and future growth opportunities for the Soup industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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