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Country Report

Soup in

Soup in the US

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling and home seclusion drives significant growth in shelf-stable soup

Before COVID-19 became a health threat in the US, many Americans were shifting away from shelf-stable soup, especially those products in metal food cans, and towards options they perceived as fresher and healthier. The health and wellness trend was behind this decline in demand with many consumers believing canned food to contain artificial ingredients and preservatives.

Some long-standing soup brands reduce their product offerings due to COVID-19

COVID-19 has not only created widespread challenges relating to health and economy, but it has also created logistical challenges resulting in supply shortages of some products. As a result, many companies chose to redirect their attention to solving such unprecedented issues and some decided to put new product developments on hold.

Other brands continue innovating to meet trending consumer preferences

Although some brands have cut their product offerings in 2020 due to COVID-19, that does not mean that consumer tastes have narrowed. On the contrary, even prior to COVID-19, there was an increasing interest in international cuisine among American consumers.

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Soup Market Sample Report Soup Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soup in USA?
What are the major brands in USA?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Soup in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and home seclusion drives significant growth in shelf-stable soup

Some long-standing soup brands reduce their product offerings due to COVID-19

Other brands continue innovating to meet trending consumer preferences

RECOVERY AND OPPORTUNITIES

Increased focus on health and immunity expected to favour organic soup

Chilled soup unlikely to see significant gains due to higher prices

E-commerce well positioned for further gains within soup

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2015-2020
Table 2 Sales of Soup by Category: Value 2015-2020
Table 3 Sales of Soup by Category: % Volume Growth 2015-2020
Table 4 Sales of Soup by Category: % Value Growth 2015-2020
Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Soup: % Value 2016-2020
Table 7 LBN Brand Shares of Soup: % Value 2017-2020
Table 8 Distribution of Soup by Format: % Value 2015-2020
Table 9 Forecast Sales of Soup by Category: Volume 2020-2025
Table 10 Forecast Sales of Soup by Category: Value 2020-2025
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Manufacturers shift focus from foodservice to retail, although some find it easier to adapt than others
Growth for food delivery has been key for packaged food sales to foodservice
More accountability for foodservice operators will mean more selectivity when purchasing ingredients

Consumer Foodservice

Foodservice operators struggle to stay afloat amid decreased demand in 2020, and have to adapt to survive
Foodservice industry may not see an immediate shift back to “normal”
Consumer foodservice will offer a vital gateway to new food items

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Soup in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling and home seclusion drives significant growth in shelf-stable soup

Some long-standing soup brands reduce their product offerings due to COVID-19

Other brands continue innovating to meet trending consumer preferences

Samples

Overview

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Table of Contents

Soup in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and home seclusion drives significant growth in shelf-stable soup

Some long-standing soup brands reduce their product offerings due to COVID-19

Other brands continue innovating to meet trending consumer preferences

RECOVERY AND OPPORTUNITIES

Increased focus on health and immunity expected to favour organic soup

Chilled soup unlikely to see significant gains due to higher prices

E-commerce well positioned for further gains within soup

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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