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Learn moreDec 2020
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Before COVID-19 became a health threat in the US, many Americans were shifting away from shelf-stable soup, especially those products in metal food cans, and towards options they perceived as fresher and healthier. The health and wellness trend was behind this decline in demand with many consumers believing canned food to contain artificial ingredients and preservatives.
COVID-19 has not only created widespread challenges relating to health and economy, but it has also created logistical challenges resulting in supply shortages of some products. As a result, many companies chose to redirect their attention to solving such unprecedented issues and some decided to put new product developments on hold.
Although some brands have cut their product offerings in 2020 due to COVID-19, that does not mean that consumer tastes have narrowed. On the contrary, even prior to COVID-19, there was an increasing interest in international cuisine among American consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soup industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soup industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Soup in USA market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.