Current value retail sales will show a marked decrease in 2020, principally due to price rises. This increase in value share can mainly be attributed to rising prices in response to higher production costs and the impact of the depreciation of the local currency.
The ongoing pandemic is making consumers reluctant to visit foodservice outlets, Tunisians are choosing to cook more at home rather than purchase packaged options from retail. Therefore, dehydrated soup is losing out to traditional soup made from fresh ingredients, and will not show any retail volume growth in 2020.
The closure of hypermarkets for almost two months during the year will have a negative effect on retail volumes for soup in 2020. Dehydrated soup is not generally found in smaller stores in rural areas, and so consumption all across the country will stagnate.
Currently the only packaged soup available in Tunisia is expensive imported brands. The Tunisian dinar is expected to depreciate throughout the forecast period, making dehydrated soup less accessible to the majority of consumers.
Soup will continue to benefit from the development of modern grocery retail channels such as supermarkets and hypermarkets. These outlets are beginning to make dehydrated soup more visible on shelves, and this is expected to continue throughout the forecast period.
Lifestyles in Tunisian cities are becoming busier, and a growing number of women are working. These factors are likely to cause an increase in demand for foods that are convenient to prepare and consume, both in foodservice and through retail.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Soup industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soup industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Soup research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page