There are still no frozen or chilled soup products available in Ukraine, with very limited shelf stable soup availability – for example there are SmaCom branded products on store shelves, but the Veres brand was withdrawn after a year’s trial period. Demand for these products remains low or non-existent due to Ukrainians’ consumption habits and the unhealthy reputation of non-home-prepared soup among middle-class consumers.
Dehydrated and instant soup both managed to record positive volume growth in 2019 as they recover from the slump in sales witnessed during the crisis. However, while volume growth will remain relatively muted over the forecast period, it will remain in positive territory as purchasing power rises and delivery services from foodservice players gain in popularity, with Glovo and Uber Eats making foodservice delivery services more widely available.
Instant soup is popular among office workers and travellers. It is easy to prepare and transport as well as offering various different flavours.
Nestlé is the clear leader with its brands Torchin and Mivina (as a GBO) in soup in Ukraine. Soup under these umbrella brands are well established and familiar to Ukrainians as products of high quality linked to the Nestlé name.
Velyka Lozhka by Ekotekhnika continued to rank second in soup in 2019. This domestic brand offers French soup, green borsch as well as traditional flavours with chicken, beef and croutons.
Local producer Econa launched a Japanese miso soup that can be used as a separate dish after adding hot water as well as a bouillon in the preparation of other dishes.
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This industry report originates from Passport, our Packaged Food market research database.