Packaged soup is an embryonic category in Uzbekistan. Most local consumers are unaware of these products and the potential for their development is limited, given dietary habits and demographic developments in the country.
Due to the limited demand, imported products are dominant. Popular Russian brands include Russkiy Produkt’s Dachny sup Russkyi, which includes such variants as Country Style Vegetable with Noodles in dehydrated soup.
Packaged soup remains limited to dehydrated and instant products. Some local consumers are exhibiting an interest in packaged soup from companies whose stock cubes, herbs and spices or noodles they are already familiar with.
The rate of growth in retail volume sales of soup will remain modest throughout the forecast period. Rising consumer awareness of these products and their widening distribution will be drivers of this, in addition to an increasing demand for convenience among urban consumers due to lifestyle acceleration and growing curiosity about new and imported foods.
Producers of instant and dehydrated soup are expected to introduce new ranges during the forecast period, providing consumers with packaged alternatives to the Ukrainian borsch and Georgian kharcho that are currently among the most popular types of home-made soup. The offer of instant soup that takes inspiration from popular variants in instant noodles and ready meals, such as spicy noodle soup and exotic Asian flavours, is also expected to expand.
At the moment, neither shelf stable, chilled or frozen soup are widely in Uzbekistan, and this is not expected to change during the forecast period. As packaged soup in general is still not a popular in retail, this will deter new product development in these unexplored areas.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.
See All of Our DefinitionsThis report originates from Passport, our Soup research and analysis database.
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