During 2021, sales of soup remained negligible in Vietnam. Although there are some players exploring this category, including SG food JSC and CJ Cau Tre JSC, the efforts of these companies to develop the category remain at a very incipient stage of development and these products remain virtually non-existent in almost all parts of the country.
The forecast period is unlikely to see any major changes to the situation outlined above for sales of packaged soup in Vietnam. The development of the category to the point where significant levels of sales can be registered is unlikely to be seen before the end of the forecast period, with very low consumer awareness and very limited consumer interest in these products expected to continue presenting strong barriers to the development of packaged soup sales for the foreseeable future.
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Understand the latest market trends and future growth opportunities for the Soup industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.
See All of Our DefinitionsThis report originates from Passport, our Soup research and analysis database.
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