South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

Country Report

Tea in South Korea

Jan 2022

Remote working continued to limit demand for tea in 2021. In particular, green tea continued to decline in retail terms, which was part of a long-term trend, but also suffered from the decline in consumption in offices. In the second half of 2021,…

USD 1,195
Country Report

Other Hot Drinks in South Korea

Jan 2022

The media continues to communicate the negative impact of sugar consumption on health to consumers and hopes to guide consumers towards the consumption of less sugary drinks. For this reason, powder drinks containing high levels of sugar do not have…

USD 1,195
Country Report

Hot Drinks in South Korea

Jan 2022

In 2021, hot drinks in South Korea showed a similar movement in total volume terms as in 2020, with a slow but stable increase. Sales of coffee saw higher total volume growth, whilst tea saw slower growth and other hot drinks a decline. However, in…

USD 2,450
Country Report

Coffee in South Korea

Jan 2022

The demand for coffee continued to grow in 2020, as at-home indulgence was relevant for consumers. With changes in consumer habits, including homecafé (making drinks at home that are as high-quality as those found in specialist coffee shops), as new…

USD 1,195
Country Report

Toilet Care in South Korea

Jan 2022

Local consumers are retaining high standards of hygiene in the home as a result of the pandemic. This includes the frequent cleaning of toilets, with specific products such as toilet cleaning systems enjoying strong growth in 2021 by offering greater…

USD 1,195
Country Report

Surface Care in South Korea

Jan 2022

Heightened hygiene concerns as a result of the pandemic and ongoing home seclusion continue to drive up considerable demand for surface care in 2021. This is supporting further growth of leading players such as LG Household & Health Care, with the…

USD 1,195
Country Report

Polishes in South Korea

Jan 2022

The increasing casualisation of the workplace prior to the pandemic, which saw a greater move away by consumers from wearing formal suits and footwear towards comfortable choices was already reducing the demand for shoe polish in South Korea. The…

USD 1,195
Country Report

Laundry Care in South Korea

Jan 2022

COVID-19 has continued to impact consumers’ confidence and influence their purchasing decisions in 2021, serving to further heighten hygiene concerns, both on an individual basis and within the home. As local consumers have spent prolonged time in…

USD 1,195
Country Report

Home Insecticides in South Korea

Jan 2022

In 2021, the number of mosquitos had declined by 44% compared to figures in 2020 according to the Korea Disease Control and Prevention Agency. Due to the shorter monsoon season, the highest temperatures reached by mid-afternoon were around the 30°C…

USD 1,195
Country Report

Home Care in South Korea

Jan 2022

Home care continues to record stable demand in 2021 due to ongoing home seclusion and heightened health awareness with the virus still in circulation. In addition to driving up demand for larger packaging for regular cleaning routines, local…

USD 2,750
Country Report

Dishwashing in South Korea

Jan 2022

Manufacturers of consumer appliances including SK Magic, LG and Samsung in addition to smaller players are continuing to expand their offer of dishwashers. SK Magic has introduced new dishwashers in both table-top format and larger models, while LG…

USD 1,195
Country Report

Bleach in South Korea

Jan 2022

Home seclusion remained a relevant trend in South Korea in 2021. Combined with heightened health awareness as a result of the pandemic, local consumers are continuing to place a greater focus on their living environments, and adhering to strict…

USD 1,195
Country Report

Air Care in South Korea

Jan 2022

Long periods of home seclusion have encouraged local consumers to search for different ways to improve their living environment, not only as a clean and hygienic space, but also as a place to relax and feel comfortable. Therefore, their homes as…

USD 1,195
Country Report

Organic Packaged Food in South Korea

Jan 2022

Organic packaged food is set to continue to record a strong performance in 2021, as part of a trend already emerging over the review period. Organic baby food is a strong contributor to value sales, including products targeted towards toddlers or…

USD 990
Country Report

Organic Beverages in South Korea

Jan 2022

Value sales of organic beverages continue to grow, even though the category remains a niche in South Korea. 2021 is set to see a less dynamic performance compared to other health and wellness beverages, considering the positive impact of COVID-19 on…

USD 990
Country Report

Naturally Healthy Packaged Food in South Korea

Jan 2022

The strong growth by naturally healthy packaged food is set to continue in 2021, as consumers have been cooking more at home as a result of COVID-19 and various related restrictions. NH rice and NH olive oil remain particularly strong performers,…

USD 990
Country Report

Naturally Healthy Beverages in South Korea

Jan 2022

The dominant category of NH bottled water continues to record impressive growth rates, with local consumers purchasing packaged water more than ever as they trust this format, and are willing to pay a price rather than drink tap water. Consumers have…

USD 990
Country Report

Health and Wellness in South Korea

Jan 2022

Health and wellness in South Korea is set to experience further growth in 2021 amid growing consumer interest in healthy living. While naturally healthy and fortified/functional continue to account for the largest share of health and wellness value…

USD 2,450
Country Report

Free From in South Korea

Jan 2022

The pandemic has further accelerated sales of some free from packaged food products in 2021, following positive performances in 2020. This is being supported by an increasing number of consumers switching to plant-based diets. In South Korea, the…

USD 990
Country Report

Fortified/Functional Packaged Food in South Korea

Jan 2022

Value sales of fortified/functional packaged food in South Korea are set to see a marginal improvement in 2021, following a sharp decline in 2020. However, growth patterns differ across the category. Demand for FF baby food continues to decline due…

USD 990
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