South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South KoreaSouth Korea Country Briefings

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    Pet Products in South Korea

    May 2021

    Pet products will see ongoing current value growth in 2021, with sales benefiting from the increasing variety of products on offer. Cat litter is expected to see the strongest growth, as the number of cats kept as pets continues to increase. Growth ...

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    Country Report

    Country Report

    Other Pet Food in South Korea

    May 2021

    Other pet food category will see continued current value growth in 2021, with the exception of bird food. Birds are not generally considered suitable for keeping as pets in urban apartments in South Korea, with these home to a growing number of ...

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    Country Report

    Country Report

    Cat Food in South Korea

    May 2021

    The cat population is benefiting from many younger people, or those who live alone, preferring cats due to their lower care and food requirements in comparison to dogs. These cat owners often have highly indulgent attitudes to their feline ...

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    Country Report

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    Pet Care in South Korea

    May 2021

    The main impact of the COVID-19 pandemic towards the end of the review period was the significant increase in share seen for in e-commerce channels. There were few negative effects as a result of the pandemic, with little stockpiling and consumers ...

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    Country Report

    Country Report

    Dog Food in South Korea

    May 2021

    With revised regulations regarding animal welfare, the number of breeders and dog factories in South Korea is decreasing. As a result, the total dog population saw growth slow during the review period, thus impacting sales for pet food. The ...

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    Strategy Briefing

    Strategy Briefing

    Childrenswear in Asia Pacific

    May 2021

    After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in South Korea

    Apr 2021

    In 2020, premium beauty and personal care recorded an overall moderate decline as a result of the COVID-19 pandemic, however the impact of the global health crisis had a varied impact on the various categories in premium beauty and personal care. The...

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    Country Report

    Country Report

    Sun Care in South Korea

    Apr 2021

    In 2020, demand for products in sun care plummeted. Even though over the review period sun care products were widely perceived as a must-have item to be included in consumers’ daily skin care routines, the long term use of face masks and extensive ...

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    Country Report

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    Oral Care in South Korea

    Apr 2021

    The use of face masks in public became an important part of everyday life during the COVID-19 pandemic in 2020, with consumers wearing face masks in outdoor and indoor spaces around the country to reduce the spread of the COVID-19 virus. This meant ...

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    Country Report

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    Depilatories in South Korea

    Apr 2021

    The COVID-19 pandemic did not have a substantial impact on depilatories in 2020 compared to other categories in beauty and personal care such as colour cosmetics. Nonetheless, the drastic lifestyle changes experienced by South Korean consumers during...

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    Country Report

    Country Report

    Beauty and Personal Care in South Korea

    Apr 2021

    The COVID-19 pandemic had a varied impact on beauty and personal care categories in 2020, with performance varying a great deal from category to category. Although many beauty categories, such as colour cosmetics, recorded a dramatic decline in ...

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    Country Report

    Country Report

    Men's Grooming in South Korea

    Apr 2021

    In 2020, the COVID-19 pandemic had a negative impact on sales of men’s grooming products. This was due to the widespread lifestyle changes prompted by the outbreak of the COVID-19 virus. Home seclusion in particular restricted sales as consumers ...

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    Country Report

    Country Report

    Hair Care in South Korea

    Apr 2021

    Following the outbreak of COVID-19 in South Korea, consumers were reluctant to visit hair salons due to the risk of COVID-19 infection in enclosed spaces. As consumers spent more time at home in 2020, due to social distancing measures and the fear of...

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    Country Report

    Country Report

    Bath and Shower in South Korea

    Apr 2021

    Bath and shower is one of the beauty and personal care categories to benefit from the COVID-19 pandemic in 2020 due to the more urgent importance of robust personal hygiene habits to prevent infection from the COVID-19 virus during the global health ...

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    Country Report

    Country Report

    Deodorants in South Korea

    Apr 2021

    In 2020, deodorants recorded strong growth in retail current value and retail volume terms. The category was not affected by the COVID-19 pandemic in 2020, as demand for deodorant products remained unaffected by the lifestyle changes. Even with the ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in South Korea

    Apr 2021

    Mass beauty and personal care was hit hard by the COVID-19 pandemic in South Korea in 2020. This was primarily due to a dramatic reduction in store-based retailing in this industry, which led to a sharp decline in offline sales in 2020. This drop in ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in South Korea

    Apr 2021

    Baby and child-specific products was one of the categories least severely impacted by the COVID-19 pandemic in South Korea in 2020. This was due to the fact that demand from local consumers remained relatively stable throughout 2020, as parents are ...

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    Country Report

    Country Report

    Skin Care in South Korea

    Apr 2021

    In 2020, “soothing” was a key theme in skin care products as consumers sought to purchase products to relieve skin problems, many of which were either caused or exacerbated by the frequent use of face masks throughout the COVID-19 pandemic. Skin care...

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    Country Report

    Country Report

    Fragrances in South Korea

    Apr 2021

    In 2020, the COVID-19 pandemic and associated protection measures such as home seclusion and the use of face masks contributed to a decline in consumer demand for products in colour cosmetics. This decline benefited fragrances, leading to a slight ...

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    Country Report

    Country Report

    Colour Cosmetics in South Korea

    Apr 2021

    Colour cosmetics recorded a dramatic decline in retail current value sales in 2020 due to the health and hygiene necessities of the COVID-19 crisis. Face masks was the biggest problem for colour cosmetics in South Korea in 2020, as make up became ...

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