South Korea

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

Country Report

Homeshopping in South Korea

Feb 2022

In 2021, homeshopping retained a fairly stable performance, albeit recording low value sales declines, as local consumers continued to spend greater time at home than usual, leading to increased screen time on digital devices, including televisions.…

USD 1,195
Country Report

Discounters in South Korea

Feb 2022

E-Mart Inc entered discounters in 2016 as the growth of hypermarkets, the company’s core business, had gradually plateaued. Since the launch of its No Brand banner, the company has aggressively expanded its presence by opening close to 300 outlets…

USD 1,195
Country Report

Womenswear in South Korea

Jan 2022

Womenswear experienced a low decline in demand in 2020 as a result of the pandemic, with many companies providing working from home options whilst the government also imposed restrictions on social gatherings, reducing the need to buy womenswear. As…

USD 1,195
Country Report

Polishes in South Korea

Jan 2022

The increasing casualisation of the workplace prior to the pandemic, which saw a greater move away by consumers from wearing formal suits and footwear towards comfortable choices was already reducing the demand for shoe polish in South Korea. The…

USD 1,195
Country Report

Homewares in South Korea

May 2022

Much stronger current value growth was seen in homewares in 2020 and 2021 than pre-pandemic. Although the government did not impose a strict national lockdown, as seen in other countries, social distancing measures were put in place throughout the…

USD 1,195
Country Report

Vending in South Korea

Feb 2022

While the threat of the pandemic remained relevant in South Korea in 2021, a gradual relaxing of restrictions meant that many educational institutions and employees returned to normal operations as the country’s vaccination programme continued to be…

USD 1,195
Country Report

Hypermarkets in South Korea

Feb 2022

Hypermarkets have been struggling to gain share in grocery retailing due to the rise of alternatives, such as online grocery shopping, warehouse clubs, and convenience stores. Food and drink e-commerce in particular, has been growing rapidly over the…

USD 1,195
Country Report

Dishwashing in South Korea

Jan 2022

Manufacturers of consumer appliances including SK Magic, LG and Samsung in addition to smaller players are continuing to expand their offer of dishwashers. SK Magic has introduced new dishwashers in both table-top format and larger models, while LG…

USD 1,195
Country Report

Gardening in South Korea

May 2022

In 2020, gardening saw significantly higher current value growth than in the previous year. As consumers avoided socialising as much as possible, many looked for new hobbies to pass the time, especially hobbies that could be enjoyed at home. For many…

USD 1,195
Country Report

Supermarkets in South Korea

Feb 2022

Due to the continued impact of COVID-19, South Korean consumers have formed a habit of cooking at home instead of dining out frequently, resulting in the growth of food and drink e-commerce. More specifically, cooking ingredients and meals showed…

USD 1,195
Country Report

Sportswear in South Korea

Jan 2022

Sportswear recorded declining sales in 2020 as a direct result of the pandemic, leading to prolonged home seclusion and limited access to gyms and organised sports. Nevertheless, the at-home fitness trend gained momentum during this time with local…

USD 1,195
Country Report

Menswear in South Korea

Jan 2022

In line with increasing casualisation of dress codes in the workplace, demand for men’s suits was already declining in South Korea. The pandemic further exacerbated this decline, as most companies adopted remote working policies. Therefore, even as…

USD 1,195
Country Report

Jeans in South Korea

Jan 2022

Prior to the emergence of the pandemic in South Korea, most segments of jeans were boosted by consumers’ growing interest in casual clothing. However, the category was becoming increasingly polarised, with consumers either opting for affordable…

USD 1,195
Country Report

Bleach in South Korea

Jan 2022

Home seclusion remained a relevant trend in South Korea in 2021. Combined with heightened health awareness as a result of the pandemic, local consumers are continuing to place a greater focus on their living environments, and adhering to strict…

USD 1,195
Country Report

Wipes in South Korea

Mar 2022

During the COVID-19 pandemic in 2020, sales of wipes were boosted by the increasing consumer focus on hygiene. In a bid to prevent the spread of the virus, sales soared as consumers sought to disinfect surfaces, their hands and faces. This continued…

USD 1,195
Country Report

Tea in South Korea

Jan 2022

Remote working continued to limit demand for tea in 2021. In particular, green tea continued to decline in retail terms, which was part of a long-term trend, but also suffered from the decline in consumption in offices. In the second half of 2021,…

USD 1,195
Country Report

Retailing in South Korea

Feb 2022

In 2021, social distancing measures enforced by the government to prevent the further spread of COVID-19 continued to affect channel dynamics in South Korea. E-commerce was a particular beneficiary of ongoing home seclusion, recording another year of…

USD 2,450
Country Report

Hosiery in South Korea

Jan 2022

Hosiery experienced a marginal decline in demand in 2020. In line with the home seclusion trend due to restrictions on visiting the office or social gatherings, consumers did not prioritise purchases of these items. In particular, restrictions on…

USD 1,195
Country Report

Footwear in South Korea

Jan 2022

While footwear experienced a marginal dip in demand in 2020 due to remote working and learning as a result of the pandemic, overall retail volume sales recorded an upturn in 2021 as local consumers took to the outdoors and nature to combat prolonged…

USD 1,195
Country Report

Childrenswear in South Korea

Jan 2022

Demand for childrenswear was already subdued prior to the pandemic, due to the country’s low birth rate. With home seclusion and the closure of schools in line with restrictions imposed by the government to control the spread of the virus, demand for…

USD 1,195
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