South Korea

Whilst sales during the flu season and emergency-use purchases remain the main revenue sources for analgesics, environmental issues also influence demand for analgesics. With air pollution becoming more severe, and extremely cold winters in the ...

Air pollution is worsening year-on-year and, along with the cold, dry winter season, this favours the use of cough, cold and allergy (hay fever) remedies. Fine dust warnings used to be sounded mostly in the spring, but this has become a year-round ...

Dermatologicals saw a slight current value decline in 2019, although differences were seen between categories. Categories which are squarely OTC, such as antipruritics and haemorrhoid treatments, saw current value declines in 2019. Meanwhile, ...

Dietary supplements saw another year of strong current value growth in 2019. However, the category has still not reached maturity, and is still developing in terms of product types and segmentation. Although international brands offer a wide range of...

Digestive remedies continued to see slow but steady current value growth in 2019. Although the retail value share of herbal/traditional products within digestive remedies dropped gradually over the review period, it maintained a strong presence and ...

Standard eye care posted strong retail current value growth throughout the review period, due to severe air pollution and high usage of contact lenses in the country. Air pollution is getting worse each year. It is no longer a short seasonal issue in...

Various products within OTC and vitamins and dietary supplements in South Korea are already offered in herbal/traditional format. The demand for natural alternatives and the desire to avoid unnecessary chemical ingredients are pushing sales of ...

Public campaigns to encourage smokers to quit smoking are common in South Korea. Helping non-smokers to avoid second-hand smoke is one of the main public health initiatives, and an ongoing issue in the country. In 2015, the government banned smoking ...

Whilst consumer health continued to see retail current value growth in 2019, this was lower than in the previous three years due to increasing maturity. OTC is still heavily restricted compared with in other developed countries. Most consumers still ...

Although the birth rate is declining in South Korea, rapid growth in the per capita consumption of paediatric consumer health products is pushing growth. The adoption of consumer health products at an early life stage is increasingly common, as ...

Sleep aids saw a slight current value decline in 2019, for the second year in a row, with herbal/traditional sleep aids continuing to strongly dominate. The reason for the high preference for herbal/traditional products is the widespread reluctance ...

A strong current value performance was seen by sports nutrition in 2019. A steep increase in the number of consumers taking part in sports and exercise has created opportunities for sports nutrition in South Korea. These products are increasingly ...

Multivitamins remained dominant within vitamins in value terms in 2019. Vitamin C is also popular, but the majority of consumers still prefer multivitamins, as they are easy to consume and cover several vitamins. However, along with increasing ...

The growth in the older demographic in South Korea has supported the growth in demand for products that are both nutritious and easy to swallow. Many elderly consumers find cooking regularly and eating solid meals challenging. Thus, older consumers ...

Gauze, tape and other wound care was a far larger category than sticking plasters/adhesive bandages in 2019, and saw much higher current value growth. This is because of the wide product variety, efficient wound care, waterproof options and less ...

Over the forecast period, the retail volume CAGR for air treatment products is expected to remain positive, thanks to the strong growth of air coolers and cooling fans. The continued warming of the Korean peninsula is being seen due to climate ...

Over the forecast period dishwashers is expected to see negligible growth in retail volume terms, whilst it saw a slight decline in the review period. According to Statistics Korea, the number of dual-income households increased in 2016, and ...

Over the forecast period, food preparation appliances is expected to continue to record retail volume growth, strongly supported by the growth of blenders. According to Euromonitor International, life expectancy is increasing in South Korea. Healthy ...

Microwaves is expected to post a positive retail volume CAGR over the forecast period. The increasing number of single-person households and dual-income households, the rising prices of agricultural products and warmer temperatures will accelerate ...

In 2018, consumer appliances in South Korea continued to post robust volume and current value growth. The volume growth of major appliances was higher than that of small appliances, because of the popularity of built-in appliances through the ...