South Korea

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

Country Report

Dishwashers in South Korea

Nov 2022

In 2022, retail volume sales of dishwashers are expected to see a slowdown in growth, after a sales spike in 2020 and 2021, as consumers have been spending more time outside of the home along with the complete lifting of social distancing measures…

USD 1,195
Country Report

Booking in South Korea

Oct 2022

Up until mid-2021, the vaccination rate in South Korea was lower than expected, while strict social distancing and restrictions lasted for much of the year. Travel restrictions were partially eased for several months from July to early December, but…

USD 1,195
Country Report

Airlines in South Korea

Oct 2022

Despite a surge in demand for air travel, the number of passengers via airlines remains significantly lower than pre-pandemic levels in 2022. With restrictions on travel during the pandemic, thereby limiting international flights, full service…

USD 1,195
Country Report

Tobacco in South Korea

Jul 2022

With increasing concerns over healthy lifestyles and smoking odours, tobacco consumption in South Korea showed a downward trend in 2021, along with the lower smoking prevalence of cigarettes. Since the emergence of the pandemic, the country has…

USD 2,450
Country Report

Gardening in South Korea

May 2022

In 2020, gardening saw significantly higher current value growth than in the previous year. As consumers avoided socialising as much as possible, many looked for new hobbies to pass the time, especially hobbies that could be enjoyed at home. For many…

USD 1,195
Country Report

Supermarkets in South Korea

Feb 2022

Due to the continued impact of COVID-19, South Korean consumers have formed a habit of cooking at home instead of dining out frequently, resulting in the growth of food and drink e-commerce. More specifically, cooking ingredients and meals showed…

USD 1,195
Country Report

Sportswear in South Korea

Jan 2022

Sportswear recorded declining sales in 2020 as a direct result of the pandemic, leading to prolonged home seclusion and limited access to gyms and organised sports. Nevertheless, the at-home fitness trend gained momentum during this time with local…

USD 1,195
Country Report

Menswear in South Korea

Jan 2022

In line with increasing casualisation of dress codes in the workplace, demand for men’s suits was already declining in South Korea. The pandemic further exacerbated this decline, as most companies adopted remote working policies. Therefore, even as…

USD 1,195
Country Report

Jeans in South Korea

Jan 2022

Prior to the emergence of the pandemic in South Korea, most segments of jeans were boosted by consumers’ growing interest in casual clothing. However, the category was becoming increasingly polarised, with consumers either opting for affordable…

USD 1,195
Country Report

Bleach in South Korea

Jan 2022

Home seclusion remained a relevant trend in South Korea in 2021. Combined with heightened health awareness as a result of the pandemic, local consumers are continuing to place a greater focus on their living environments, and adhering to strict…

USD 1,195
Country Report

Sustainability in South Korea

Nov 2022

There is some disillusionment amongst consumers, given that less than half feel that they can make a difference to the world through their actions, and many industries with sustainable products witnessed contraction in 2021. Sustainability actions…

USD 2,100
Country Report

Dermatologicals in South Korea

Oct 2022

While demand for hair loss treatments is marginally increasing in 2022 in line with rising stress levels due to the prolonged impact of the pandemic, overall sales remain subdued as a result of rising competition from outside of the category. Demand…

USD 990
Country Report

Snacks in South Korea

Jul 2022

In general, snacks categories related to impulse purchase or social events are set to recover their consumer base in 2022, as people are returning to their pre-pandemic lifestyles. In April 2022, the government finally phased out all COVID-19…

USD 2,450
Country Report

Wine in South Korea

Jun 2022

The average unit price of takju increased in the aftermath of tax hikes and inflation. In April 2021, leading player Seoul Takju Association raised the price of Jangsu Makkeoli by KRW120, resulting in the retail price at convenience stores reaching…

USD 1,195
Country Report

Homeshopping in South Korea

Feb 2022

In 2021, homeshopping retained a fairly stable performance, albeit recording low value sales declines, as local consumers continued to spend greater time at home than usual, leading to increased screen time on digital devices, including televisions.…

USD 1,195
Country Report

Discounters in South Korea

Feb 2022

E-Mart Inc entered discounters in 2016 as the growth of hypermarkets, the company’s core business, had gradually plateaued. Since the launch of its No Brand banner, the company has aggressively expanded its presence by opening close to 300 outlets…

USD 1,195
Country Report

Womenswear in South Korea

Jan 2022

Womenswear experienced a low decline in demand in 2020 as a result of the pandemic, with many companies providing working from home options whilst the government also imposed restrictions on social gatherings, reducing the need to buy womenswear. As…

USD 1,195
Country Report

Vitamins in South Korea

Oct 2022

The pandemic resulted in heightened health awareness among local consumers, who became increasingly interested in protecting their health, with the benefits of building immunity attracting a great deal of attention from the media and consumers, and…

USD 1,195
Country Report

Beer in South Korea

Jun 2022

On-trade beer sales continued to decline in 2021 as the aftermath of the pandemic was more prolonged than expected. On the other hand, to maintain a strong presence in the off-trade channel, which recorded relatively strong sales throughout, beer…

USD 1,195
Country Report

Depilatories in South Korea

Jun 2022

Similar to previous years, in 2021 depilatories lacked growth potential due to the competition from waxing salons and laser hair removal in dermatological clinics. Waxing salons are becoming more popular, caring better for sensitive areas and…

USD 1,195
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