South Korea

Pet products will see ongoing current value growth in 2021, with sales benefiting from the increasing variety of products on offer. Cat litter is expected to see the strongest growth, as the number of cats kept as pets continues to increase. Growth ...

Other pet food category will see continued current value growth in 2021, with the exception of bird food. Birds are not generally considered suitable for keeping as pets in urban apartments in South Korea, with these home to a growing number of ...

The cat population is benefiting from many younger people, or those who live alone, preferring cats due to their lower care and food requirements in comparison to dogs. These cat owners often have highly indulgent attitudes to their feline ...

The main impact of the COVID-19 pandemic towards the end of the review period was the significant increase in share seen for in e-commerce channels. There were few negative effects as a result of the pandemic, with little stockpiling and consumers ...

With revised regulations regarding animal welfare, the number of breeders and dog factories in South Korea is decreasing. As a result, the total dog population saw growth slow during the review period, thus impacting sales for pet food. The ...

After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents ...

In 2020, premium beauty and personal care recorded an overall moderate decline as a result of the COVID-19 pandemic, however the impact of the global health crisis had a varied impact on the various categories in premium beauty and personal care. The...

In 2020, demand for products in sun care plummeted. Even though over the review period sun care products were widely perceived as a must-have item to be included in consumers’ daily skin care routines, the long term use of face masks and extensive ...

The use of face masks in public became an important part of everyday life during the COVID-19 pandemic in 2020, with consumers wearing face masks in outdoor and indoor spaces around the country to reduce the spread of the COVID-19 virus. This meant ...

The COVID-19 pandemic did not have a substantial impact on depilatories in 2020 compared to other categories in beauty and personal care such as colour cosmetics. Nonetheless, the drastic lifestyle changes experienced by South Korean consumers during...

The COVID-19 pandemic had a varied impact on beauty and personal care categories in 2020, with performance varying a great deal from category to category. Although many beauty categories, such as colour cosmetics, recorded a dramatic decline in ...

In 2020, the COVID-19 pandemic had a negative impact on sales of men’s grooming products. This was due to the widespread lifestyle changes prompted by the outbreak of the COVID-19 virus. Home seclusion in particular restricted sales as consumers ...

Following the outbreak of COVID-19 in South Korea, consumers were reluctant to visit hair salons due to the risk of COVID-19 infection in enclosed spaces. As consumers spent more time at home in 2020, due to social distancing measures and the fear of...

Bath and shower is one of the beauty and personal care categories to benefit from the COVID-19 pandemic in 2020 due to the more urgent importance of robust personal hygiene habits to prevent infection from the COVID-19 virus during the global health ...

In 2020, deodorants recorded strong growth in retail current value and retail volume terms. The category was not affected by the COVID-19 pandemic in 2020, as demand for deodorant products remained unaffected by the lifestyle changes. Even with the ...

Mass beauty and personal care was hit hard by the COVID-19 pandemic in South Korea in 2020. This was primarily due to a dramatic reduction in store-based retailing in this industry, which led to a sharp decline in offline sales in 2020. This drop in ...

Baby and child-specific products was one of the categories least severely impacted by the COVID-19 pandemic in South Korea in 2020. This was due to the fact that demand from local consumers remained relatively stable throughout 2020, as parents are ...

In 2020, “soothing” was a key theme in skin care products as consumers sought to purchase products to relieve skin problems, many of which were either caused or exacerbated by the frequent use of face masks throughout the COVID-19 pandemic. Skin care...

In 2020, the COVID-19 pandemic and associated protection measures such as home seclusion and the use of face masks contributed to a decline in consumer demand for products in colour cosmetics. This decline benefited fragrances, leading to a slight ...

Colour cosmetics recorded a dramatic decline in retail current value sales in 2020 due to the health and hygiene necessities of the COVID-19 crisis. Face masks was the biggest problem for colour cosmetics in South Korea in 2020, as make up became ...