South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South KoreaSouth Korea Country Briefings

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    Asia Pacific: Regional Profile

    Dec 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Consumer Lifestyle

    Consumer Lifestyle

    Consumer Lifestyles in South Korea

    Nov 2018

    Economic expansion and income growth have positively impacted consumer confidence and driven expenditure in various discretionary spending categories; while the national love for technology has fuelled growth in areas from digital media consumption ...

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    Country Report

    Country Report

    Charge Cards in South Korea

    Nov 2018

    There are no charge cards in South Korea. They are not expected to appear over the forecast period....

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    Country Report

    Country Report

    Credit Cards in South Korea

    Nov 2018

    Mobile payment both online and offline is increasing significantly in South Korea, as consumers can easily make payments with their mobile payment platforms through most online shopping sites. In addition, mobile proxy payment terminals are also ...

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    Country Report

    Country Report

    Debit Cards in South Korea

    Nov 2018

    Due to government legislation to encourage debit card usage in response to increasing household debt, debit cards continues to record stronger growth than that of credit cards. The South Korean government offers higher tax benefits for debit cards, ...

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    Country Report

    Country Report

    Financial Cards and Payments in South Korea

    Nov 2018

    Financial cards transactions overall continue to post healthy growth in South Korea as it increasingly becomes a cashless society. This is being driven by the government continuing to encourage South Korean consumers to use financial cards rather ...

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    Country Report

    Country Report

    Pre-Paid Cards in South Korea

    Nov 2018

    Traditional open-loop prepaid cards issued by credit card companies such as Lotte and BC are losing their competitiveness in South Korea as they do not have the range of benefits offered by other financial cards. In addition, these cards are mostly ...

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    Country Report

    Country Report

    Store Cards in South Korea

    Nov 2018

    As department store value sales have lost their growth driver, store card companies are focusing more on affluent consumers. Whilst the retailing channel is shifting quickly from offline to online in South Korea and store cards can also be used ...

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    Country Report

    Country Report

    Analgesics in South Korea

    Nov 2018

    While sales during the flu season and emergency-use purchases remain the main revenue sources for analgesics, environmental issues influence the demand for analgesics. With air pollution becoming more severe and extremely cold winters, frequent ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in South Korea

    Nov 2018

    Air pollution is worsening year-on-year, which favours the use of cough, cold and allergy (hay fever) remedies. Fine dust warnings used to be sounded mostly in spring, but this has become an all-year-round problem. Nasal sprays recorded the highest ...

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    Country Report

    Country Report

    Dermatologicals in South Korea

    Nov 2018

    Consumers’ preferences tend to impact dermatologicals more than other consumer health products. For instance, consumers do not believe that Fucidin Ointment and Madecassol Ointment topical germicidals/antiseptics have significant differences in terms...

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    Country Report

    Country Report

    Dietary Supplements in South Korea

    Nov 2018

    Dietary supplements in South Korea is still developing in terms of product type and variety. International brands offer a wide range of products and benefits, but most domestic brands focus on a few popular types, such as probiotic supplements and ...

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    Country Report

    Country Report

    Digestive Remedies in South Korea

    Nov 2018

    Although the retail value share of herbal/traditional products in digestive remedies dropped gradually over the review period, it maintained a strong presence and share. Many older consumers, for example, rely on traditional remedies when it comes to...

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    Country Report

    Country Report

    Eye Care in South Korea

    Nov 2018

    Standard eye care posted strong retail current value sales growth through the forecast period due to severe air pollution and high usage of contact lenses. According to the Ministry of Environment, fine dust warnings were issued on 57 days in 2017. A...

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    Country Report

    Country Report

    Herbal/Traditional Products in South Korea

    Nov 2018

    Both OTC and vitamins and dietary supplements in South Korea already offer various product types in the herbal/traditional format. The demand for natural alternatives and the desire to avoid unnecessary chemical ingredients are pushing sales of ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in South Korea

    Nov 2018

    There is no coercive regulation on limiting smoking itself. However, avoiding second-hand smoke is one of the main public health initiatives and an ongoing issue. In 2015, the government banned smoking in all restaurants, bars and cafés, regardless ...

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    Country Report

    Country Report

    Consumer Health in South Korea

    Nov 2018

    Consumer health has been a manufacturer-led industry in South Korea. Manufacturers developed new products, supported by marketing, to stimulate new sales. However, as consumers become more sophisticated their demands are starting to gain importance ...

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    Country Report

    Country Report

    Paediatric Consumer Health in South Korea

    Nov 2018

    Paediatric consumer health continues to be affected by sales derived through doctors and medical clinics. Parents feel safer visiting a doctor or medical clinic when their child has a fever, rather than self-medicate with OTC products. However, ...

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    Country Report

    Country Report

    Sleep Aids in South Korea

    Nov 2018

    Herbal/traditional sleep aids continued to dominate demand in South Korea in 2018. In terms of format, tonics and chewable options were preferred. The reason for the high preference for herbal/traditional products is due to a widespread reluctance to...

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