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South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South KoreaSouth Korea Country Briefings

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    Luxury Hotels in South Korea

    Jan 2020

    Several business hotels, upscale and mid-level hotels are operated by luxury hotel owners in South Korea. L7 Hotel and Lotte City Hotel are operated by Lotte Group, and Shilla Stay is operated by Hotel Shilla Co Ltd. Consumers therefore expect ...

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    Fine Wines/Champagne and Spirits in South Korea

    Jan 2020

    Similar to make-up products and small leather goods, fine wines/champagne and spirits allow consumer in South Korea to indulge in a small luxury. Many consumers also purchase fine wines to become part of their overall wine collections at home. ...

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    Luxury Eyewear in South Korea

    Jan 2020

    Luxury eyewear is expected to grow over the forecast period. After stagnation in volume terms during the earlier years of the review period, luxury eyewear saw stronger growth in 2019. This short period of stagnation was mostly due to consumers’ ...

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    Designer Apparel and Footwear (Ready-To-Wear) in South Korea

    Jan 2020

    Growth in designer apparel and footwear (ready-to-wear) was driven by luxury players popularity, especially Gucci and Burberry, as well as players popular for their padded jackets and coats, for example, Moncler and Canada Goose. Apparel accessories ...

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    Luxury Leather Goods in South Korea

    Jan 2020

    Luxury goods is a supplier-driven area - whichever products luxury manufacturers provide, leads to sales. The majority of consumers do not have significant preferences regarding design, fabric, leather or pattern – they will purchase items based on ...

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    Luxury Timepieces in South Korea

    Jan 2020

    Growth is continuing at a steady base in luxury timepieces, especially in men’s luxury timepieces which registered the highest growth in 2019. Both male and female consumers consider timepieces as items for daily use, and will, therefore, be happy to...

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    Luxury Writing Instruments and Stationery in South Korea

    Jan 2020

    High-quality luxury writing instruments and stationery were traditionally used and purchased to give as gifts in South Korea, with demand soaring on special occasions such as Teacher’s Day. However, the anti-bribery legislation that came into effect ...

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    Luxury Goods in South Korea

    Jan 2020

    In 2019, growth in luxury goods improved upon the previous year, with positive, steady growth registered in all areas. This growth was the result of several factors. Firstly, in 2019, luxury goods was no longer only the choice of high-end consumers, ...

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    Personal Luxury in South Korea

    Jan 2020

    Personal luxury continued to offer potential and moderate growth in 2019, with luxury portable consumer electronics posting the most rapid growth. Personal luxury products are becoming experiential, must-have items for a growing number of younger ...

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    Luxury Jewellery in South Korea

    Jan 2020

    The luxury jewellery landscape is growing in South Korea, and value sales no longer have a high dependence on weddings. Designs that fit and practical for daily use are well received by consumers. In response to this, a growing number of players are ...

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    Super Premium Beauty and Personal Care in South Korea

    Jan 2020

    The beauty and personal care industry in South Korea is very matured, with a lot of start-ups and quality mass and mid-level players, threatening the growth of super premium beauty and personal care brands. Start-ups look to cut-through by ...

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    Premium and Luxury Cars in South Korea

    Jan 2020

    Small four-door vehicles and small SUVs are popular luxury car formats in South Korea, especially among younger consumers and families with children. The strong car frame is the most appealing point for consumers who choose small SUVs, and ...

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    Luxury Portable Consumer Electronics in South Korea

    Jan 2020

    In 2019, smart wearables were developed in mass in South Korea; however the mid-level landscape is the most popular. As consumers in the country are using smart wearables daily, often to track step-counts and workouts, luxury portable consumer ...

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    Refrigeration Appliances in South Korea

    Jan 2020

    Major manufacturers such as Samsung Electronics and LG Electronics are aggressively introducing premium and customised refrigerators for high socioeconomic groups. These appliances are produced in a variety of materials including wood and in several ...

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    Microwaves in South Korea

    Jan 2020

    Since 2017, the popularity of light fryers has grown rapidly through a lowering of prices and expansion of frozen food categories, such as frozen chicken and pizza. This growth is having an influence on the slow growth of microwaves. The standard ...

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    Air Treatment Products in South Korea

    Jan 2020

    Fine particulate matter has become a significant threat to consumers’ respiratory systems since 2016 with the ongoing threat creating new opportunities for manufacturers of air purifiers. Consumers purchase a number of purifiers for each room, ...

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    Small Cooking Appliances in South Korea

    Jan 2020

    Light fryers continued to achieve strong growth in 2019 boosted by Emart which supplies low priced light fryers of less than KRW100,000 through its large network of 145 outlets. Many importers and manufacturers have begun to reduce their prices in ...

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    Personal Care Appliances in South Korea

    Jan 2020

    The growing popularity of beauty devices is a major driver of growth of personal care appliances. Beauty devices, such as body shavers, electric facial cleansers and hair care appliances are growing in line with consumer demand. Consumers are ...

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    Large Cooking Appliances in South Korea

    Jan 2020

    The preferred type of built-in hobs continues to change with gas hobs on the decline in favour of induction hobs. Induction hobs can heat up dishes faster than gas hobs although induction requires specific types of dishes. For instance, some ...

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    Dishwashers in South Korea

    Jan 2020

    Major manufacturers such as SK Magic and LG Electronics are endeavouring to boost growth in dishwashers sales. Both players are developing a cleaning function that uses less water. According to South Korean national statistics, the number of duel ...

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