South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

Country Report

Wound Care in South Korea

Oct 2021

Wound care continued to see growth regardless of the impact of COVID-19 in 2020, and this is expected to continue in 2021, although the growth rate is set to be slightly slower compared with all other years of the review period. Consumers have spent…

USD 990
Country Report

Weight Management and Wellbeing in South Korea

Oct 2021

Weight management and wellbeing has been able to maintain solid growth in South Korea during the COVID-19 pandemic, with a similar current value increase compared with the pre-pandemic level in 2020, which is set to continue in 2021. Based on…

USD 990
Country Report

Vitamins in South Korea

Oct 2021

In 2020, vitamins saw a jump in its current value growth rate due to COVID-19, and although the growth rate is set to slow slightly in 2021, it will remain higher than earlier in the review period. Due to the pandemic consumers have become more aware…

USD 990
Country Report

Sports Nutrition in South Korea

Oct 2021

Although the rate of increase has slowed compared with the exceptional year of growth seen in 2019, sports nutrition continued to see double-digit current value growth in 2020, which is set to continue in 2021. As understanding of the importance of…

USD 990
Country Report

Sleep Aids in South Korea

Oct 2021

Due to the high stress and anxiety brought about by COVID-19, sleep aids was able to maintain current value growth in 2020, which is set to continue in 2021. In addition, the amount of time spent at home increased and there were fewer outdoor…

USD 990
Country Report

Paediatric Consumer Health in South Korea

Oct 2021

Paediatric vitamins and dietary supplements remains by far the largest category within paediatric consumer health. It was able to maintain current value growth in 2020, with this trend set to continue in 2021. During COVID-19 consumers have been keen…

USD 990
Country Report

NRT Smoking Cessation Aids in South Korea

Oct 2021

NRT smoking cessation aids saw a current value decline in 2020, and this is set to continue in 2021. However, the category has seen little impact from COVID-19, as it was already seeing falling sales before the pandemic, regardless of the…

USD 990
Country Report

Herbal/Traditional Products in South Korea

Oct 2021

After seeing solid growth for many years, herbal/traditional tonics declined in current value terms in 2020. This was due to the sharp decrease in the consumption of products such as heotgae te (brands include Condition, Dawn808 and Morning Care) as…

USD 990
Country Report

Eye Care in South Korea

Oct 2021

Due to COVID-19, sales of standard eye care products declined in current value terms in 2020, as schools closed and working from home increased. This led to more use of glasses and less use of contact lenses, in addition to less time spent outdoors,…

USD 990
Country Report

Digestive Remedies in South Korea

Oct 2021

Digestive remedies recorded current value growth in 2020, and this is expected to continue in 2021 due to the continued presence of COVID-19. Consumers have stayed at home more, including for work and schooling, and participated in fewer activities…

USD 990
Country Report

Dietary Supplements in South Korea

Oct 2021

Overall dietary supplements has maintained strong current value growth during COVID-19, seeing particularly dynamic growth in 2020, which is expected to slow only slightly in 2021. Consumers have been keen to take better care of their health, with a…

USD 990
Country Report

Dermatologicals in South Korea

Oct 2021

Overall dermatologicals saw a current value decline in 2020, and this trend is expected to continue in 2021. Although COVID-19 has had a negative impact in some categories, competition from Rx prescriptions and systemic options such as dietary…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in South Korea

Oct 2021

Even though fewer consumers are contracting colds, as they continue to wear masks most of the time outside due to COVID-19, sales of OTC cough, cold and allergy (hay fever) remedies are set to see a solid increase in 2021. Consumers feel insecure…

USD 990
Country Report

Consumer Health in South Korea

Oct 2021

Overall consumer health was able to maintain current value growth despite COVID-19 in 2020, and this is expected to continue in 2021. However, whilst some categories have been negatively affected by the pandemic, others have maintained growth or even…

USD 2,650
Country Report

Analgesics in South Korea

Oct 2021

Vaccination against COVID-19 started in earnest in South Korea in early 2021 and continued throughout the year. This is expected to lead adult acetaminophen to see the strongest current value growth in 2021, as acetaminophen is well-known for…

USD 990
Country Report

Yoghurt and Sour Milk Products in South Korea

Sep 2021

The Coronavirus pandemic further facilitated sales of yoghurt and sour milk products in 2021. While the purchase of spoonable yoghurts, flavoured and plain yoghurts, was boosted in 2020 when the COVID-19 hit the hardest, drinking yoghurt struggled…

USD 990
Country Report

Other Dairy in South Korea

Sep 2021

The total category size of other dairy continued to grow during the pandemic, although the growth rate was not as significant as other categories such as butter, milk and cheese, benefiting from the COVID-19 impact. While cream continued to gain…

USD 990
Strategy Briefing

Electric Mobility: Opportunities and Challenges in the Clean Fuel Industry

Sep 2021

The briefing examines the global development of the EV industry. It breaks down the analysis into three key pillars: EV industry overview, EV charging industry and EV battery industry. Each section seeks to shed light on the dominant trends,…

USD 1,325
Country Report

Drinking Milk Products in South Korea

Sep 2021

Drinking milk products is set to sustain its growth trajectory in 2021, on the back of increased home consumption during the pandemic. However, the difference from 2020, when the pandemic was at its peak, is that a recovery of flavoured milk drinks…

USD 990
Country Report

Cheese in South Korea

Sep 2021

The ongoing presence of COVID-19 continues to increase cheese consumption in retail channels in 2021. The cheese category had been struggling over much of the review period with a lack of new driving forces, however, the pandemic boosted overall…

USD 990
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