South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South KoreaSouth Korea Country Briefings

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    Packaging Industry in South Korea

    Aug 2018

    The increasingly diverse product ranges on offer across numerous consumer goods industries have resulted in consumer buying habits becoming even more complex. In order to remain relevant in the minds of consumers, many companies and brands are now ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in South Korea

    Jul 2018

    The high and rising popularity of imported beer continued to have a significant influence on alcoholic drinks packaging during 2017. Dark beer in metal recorded tremendous growth over the course of the year, driven by the strong performance of wheat ...

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    Country Report

    Country Report

    Eyewear in South Korea

    Jul 2018

    Eyewear recorded marginal growth in 2018 with a healthy performance by sunglasses and daily disposable lenses (DD). Apart from a drop in conventional lenses, which is being experienced by many countries, eyewear in South Korea still has potential for...

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    Country Report

    Country Report

    Spectacles in South Korea

    Jul 2018

    Blue light blocking spectacle lenses gained in popularity in 2017 and 2018. With long hours in front of PC monitors and using smartphones all day, consumers are wearing blue light blocking lenses to protect their eye health. Even those who do not ...

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    Country Profile

    Country Profile

    South Korea: Country Profile

    Jul 2018

    The economy is growing at a steady pace. An increase in public spending, along with the possibility of reduced geo-political tensions on the Korean peninsula, should improve prospects. Moderate gains in private consumption and exports are other ...

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    Country Report

    Country Report

    Cigarettes in South Korea

    Jul 2018

    In 2017, cigarettes suffered a sharp decline in volume terms as the category faced various challenges. Cigarette manufacturers continued to introduce products with new flavours in an effort to attract more consumers and remain relevant. However, the ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in South Korea

    Jul 2018

    Cuban cigars have been well known for their premium quality for more than 150 years thanks to the country’s fertile soil and ideal climate. This premium image has attracted many celebrities, high-profile politicians and high net worth businessmen in ...

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    Country Report

    Country Report

    Tobacco in South Korea

    Jul 2018

    In 2017, the tobacco industry in South Korea posted a decline in current value terms. This can be mainly attributed to the falling consumption of cigarettes, cigars and cigarillos, although this was partly offset by soaring demand for heated tobacco ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in South Korea

    Jul 2018

    In 2017, sales of heated tobacco products in South Korea rose significantly within just six months of the launch of the first products, namely the Iqos tobacco heating device and HEETS sticks, from Philip Morris in June. These were followed by the ...

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    Strategy Briefing

    Strategy Briefing

    Information and Communications in Asia Pacific

    Jul 2018

    Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...

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    Country Briefing

    Country Briefing

    Business Dynamics: South Korea

    Jul 2018

    South Korea is an easy place to do business. It has a highly competitive economy, thanks to a well-developed physical and ICT infrastructure. However, the South Korean government exerts significant control in key sectors, and large family-owned ...

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    Strategy Briefing

    Strategy Briefing

    Competing with Giants: The Rise of Local Competition

    Jul 2018

    Regional and local brands increasingly fuel global beauty industry growth. The top 10 emerging markets in terms of absolute value growth are projected to contribute 57% of the global absolute market gains through to 2022. Local brands in each of ...

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    Strategy Briefing

    Strategy Briefing

    Education in Asia Pacific

    Jul 2018

    With turnover of USD1.3 trillion, Asia Pacific is the largest and fastest-expanding education market in the world. While India and Indonesia are set to witness record CAGRs, China is to remain the regional leader in terms of absolute revenue growth. ...

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    Country Report

    Country Report

    Bags and Luggage in South Korea

    Jul 2018

    Mid handbags was the best performing category in bags and luggage in 2018. Both local and international brands performed well thanks to rising demand for mid handbags for daily use. Luxury handbags also recorded healthy growth, although some luxury ...

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    Country Report

    Country Report

    Jewellery in South Korea

    Jul 2018

    Jewellery in South Korea has traditionally relied heavily on wedding collections to drive value sales. However, a fall in the number of weddings is affecting the category. According to Euromonitor International’s Economies and Consumers data, the ...

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    Country Report

    Country Report

    Personal Accessories in South Korea

    Jul 2018

    Personal accessories posted healthy retail current value growth in 2018, thanks in part to the intensifying premiumisation trend. The categories most affected by this trend were mechanical watches and luxury handbags, which registered stronger growth...

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    Country Report

    Country Report

    Watches in South Korea

    Jul 2018

    Watches continued to perform well in 2018 despite increasing category maturity and political tension between the Chinese and South Korean governments regarding THAAD (Terminal High Altitude Area Defence) deployment, which led to a drop in the number ...

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    Country Report

    Country Report

    Writing Instruments in South Korea

    Jul 2018

    The back-to-school season in South Korea is quite long, lasting from December to the end of March, with the items sold each month differing. In December, gift sets/kits are popular, with sales peaking in February. Most back-to-school purchases take ...

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    Strategy Briefing

    Strategy Briefing

    Travel: Quarterly Statement Q2 2018

    Jun 2018

    In the Travel Quarterly Statement for Q2 2018, we review the latest performance of travel and tourism demand, considering the key growth drivers impacting destinations and source markets. With growing anti-globalisation sentiment, a trade war between...

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    Country Report

    Country Report

    Hot Drinks Packaging in South Korea

    Jun 2018

    Flexible packaging in hot drinks recorded the third highest growth rate over the review period, leveraged by soaring growth of fresh coffee in flexible packaging in 2017. Fresh coffee enjoyed double-digit growth over the past few years, while instant...

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