South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South KoreaSouth Korea Country Briefings

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    Small Appliances in Asia Pacific

    Mar 2019

    Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in South Korea

    Mar 2019

    As large retailing companies have opened big shopping complexes and premium outlets where consumers can shop, eat and engage in other activities, apparel and footwear specialist retailers have more opportunities to increase their sales. Shinsegae’s ...

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    Country Report

    Country Report

    Convenience Stores in South Korea

    Mar 2019

    After few years of rapid growth in terms of both number of outlets and retail value, convenience stores are trying to expand their foodservice business as the next driver. Convenience stores are expanding the size of outlets to have more dining ...

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    Country Report

    Country Report

    Department Stores in South Korea

    Mar 2019

    Since the retailing channel is becoming more diversified, department stores are losing their attractiveness to consumers. Moreover, consumer confidence in South Korea has continued to remain low and even weakened, causing many people to forego ...

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    Country Report

    Country Report

    Direct Selling in South Korea

    Mar 2019

    Direct selling posts steady growth in South Korea, with its great quality of products. Since direct selling’s main consumers are mostly middle-aged women in South Korea, the quality of products highly affects the channel’s sales growth. Many direct ...

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    Country Report

    Country Report

    Discounters in South Korea

    Mar 2019

    Whilst demand for value-for-money products is a trend in South Korea in various industries, as the South Korean economy continuously slows down, the discounters channel is becoming increasingly popular since E-Mart first introduced it in 2016. It ...

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    Country Report

    Country Report

    Electronics and Appliance Specialist Retailers in South Korea

    Mar 2019

    Growth of electronics and appliances specialist retailers has stagnated in South Korea, due to the diversified places where consumers can buy electronics and appliances. Hypermarkets are adding electronics and appliances items in-store and many ...

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    Country Report

    Country Report

    Food and Drink Internet Retailing in South Korea

    Mar 2019

    Food and drink internet retailing is performing very well in South Korea and becoming a main growth driver to lead internet retailing channel growth. As single-person households are rapidly growing, sales of ready meals and meals that can reduce ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in South Korea

    Mar 2019

    Drugstores/parapharmacies is one of the fast-growing retailing channels in terms of sales value in South Korea. The channel successfully attracts many consumers, especially women aged 20-30 years, with various beauty items from different brands and ...

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    Country Report

    Country Report

    Home and Garden Specialist Retailers in South Korea

    Mar 2019

    With IKEA’s launch in 2014, interest in the channel has increased significantly. To compete with IKEA, local leader Hanssem has aggressively increased its number of outlets, developed new products and engaged in unique marketing activities. Local ...

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    Country Report

    Country Report

    Homeshopping in South Korea

    Mar 2019

    Homeshopping channel is expected to record steady growth over the forecast period, due to aggressive marketing with celebrities. Since homeshopping is losing its key growth driver compared to before when the channel was rapidly growing from 2009 to ...

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    Country Report

    Country Report

    Hypermarkets in South Korea

    Mar 2019

    As demographics in South Korea are changing rapidly, South Korean consumers’ lifestyles are also changing. Many South Korean family consumers used to go hypermarkets regularly every week to buy groceries that their family needs to use for the coming ...

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    Country Report

    Country Report

    Internet Retailing in South Korea

    Mar 2019

    Internet retailing continues to record double-digit growth in South Korea, proving that the retailing paradigm has been shifting to online from offline. With highly developed digital connectivity and a logistics system that enables fast delivery ...

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    Country Report

    Country Report

    Mobile Internet Retailing in South Korea

    Mar 2019

    Thanks to high penetration of mobile devices and tech-savvy consumers, mobile internet retailing is already accounting for the majority of total internet retailing sales. South Korean consumers are more comfortable with using mobile devices over PC ...

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    Country Report

    Country Report

    Retailing in South Korea

    Mar 2019

    With the rapid increase of single-person households, retailing channels that are targeting them are boosting sales growth in South Korea. Convenience stores are growing quickly with an increased number of outlets so that consumers can easily drop by ...

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    Country Report

    Country Report

    Supermarkets in South Korea

    Mar 2019

    Since the supermarkets channel is becoming mature, channel players are trying to open different types of outlets to target more specified consumer segmentation. Lotte Super has opened Lotte Premium Food Market, which sells high-quality fresh food and...

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    Country Report

    Country Report

    Traditional Grocery Retailers in South Korea

    Mar 2019

    Traditional grocery retailers keep decreasing, due to the rapid growth of modern grocery retailers and online grocery retailing. As many modern grocery retailers are under several large retailing giants in South Korea, which can adapt to the latest ...

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    Country Report

    Country Report

    Variety Stores in South Korea

    Mar 2019

    Variety stores keeps recording fast growth in South Korea as the players offer not only low prices but also quite-good-quality products. For example, the channel leader, Daiso, competes through its good-quality products. Its products sell for around ...

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    Country Report

    Country Report

    Vending in South Korea

    Mar 2019

    As many other retailing channels are replacing the traditional vending channel, its sales are continuously decreasing. Since coffee and some beverages are the most commonly sold items in traditional vending, the rapid increase in convenience stores ...

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    Country Report

    Country Report

    Warehouse Clubs in South Korea

    Mar 2019

    Warehouse clubs are continuously increasing in South Korea, due to their offering good-quality products at lower prices. As the South Korean economy has continued to turn down, many consumers have become very cautious about the price of products. ...

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