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Strategy Briefing
Speciality Sweeteners: What’s Stopping them Solving the Sugar Conundrum?
Mar 2016
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The current outcry over sugar use appears to provide an obvious opportunity for increased consumption of polyols and high intensity sweeteners (speciality sweeteners). However, this notion is simplistic, neglecting the reasons that govern how speciality sweeteners are used and disregarding consumer sentiment. This report outlines the factors that control speciality sweetener consumption and identifies the key trends that offer suppliers opportunities, as well as those that threaten growth.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Sugar replacement is not clear cut
With manufacturers coming under more and more pressure to reduce the sugar content of their products, reformulation to incorporate low calorie speciality sweeteners would seem like an obvious option. This basic idea does not take into account the technical limitations that prevent use of speciality sweeteners in several product areas, as well as sweetener costs, which can force manufacturers to look for alternative options.
Consumer perception can make or break sweeteners
Current demand for natural ingredients puts most speciality sweeteners at a disadvantage as consumers avoid artificial additives. While this has enabled the rise of stevia, it is a barrier to sustained growth in speciality sweeteners as a whole. Regardless of naturalness, certain sweeteners have garnered negative reputations due to association with negative health effects. This has seen manufacturers try to replace them with alternative sweeteners.
Emerging markets drive global growth
While demand for speciality sweeteners declines in the developed regions of Western Europe and North America, growth in emerging regions, particularly Asia Pacific and the Middle East and Africa is expected to continue. Increased consumption of products such as chewing gum and carbonates, which use significant quantities of speciality sweeteners, is forecast in these regions and this should provide opportunities for sweetener suppliers.
The future is natural
Future development in sweeteners will focus almost entirely on finding new natural sweeteners that can emulate the success of stevia. There will also be further refinement of stevia with the goal of providing a sweetener that enables 100% sugar replacement, tastes good and is natural. This will see new manufacturing methods such as fermentation increase in prominence.
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Request more informationTable of Contents
Introduction
Scope (1)
Scope (2)
Key findings
Objectives
Global Overview
Global speciality sweeteners market (1)
Global speciality sweeteners market (2)
Key drivers: The sugar debate
Key drivers: Are speciality sweeteners the solution?
Key drivers: Technical limitations
Key drivers: Cost and perception
Company interests
Sweetener Analysis
Consumers and manufacturers divided on aspartame
Carbonates dependence limits aspartame use
Low cost and blending increase Ace-K use
Emerging markets drive Ace-K consumption
Falling prices present sucralose opportunities
Soft drinks hold key to sucralose growth
Affordability keeps saccharin relevant
Saccharin demand high in emerging markets
Several factors limit cyclamate impact
Superior options could curb future cyclamate use
Regulatory approval accelerates stevia’s rise
Stevia stands apart from other options
Polyols provide a bulkier option
Polyol consumption concentrated in confectionery
Technical properties make erythritol a viable sucrose alternative
Uptake of erythritol mirrors stevia
Regional Analysis
Asia Pacific drives speciality sweeteners growth
Australasia
Polyols set to slow in Eastern Europe
Sorbitol limits speciality sweeteners performance in Latin America
Middle East and Africa gains in importance
Gum and carbonates to blame for North American downturn
Western Europe trails the rest of the world
Future Developments
Monk fruit extract offers another natural option
Fermentation provides problems and solutions for stevia
What is the next natural sweetener?
Recommendations
Recommendations
Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.