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Spirits in
Belarus

Country Report

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Executive Summary

Jul 2019
PROSPECTS
Improving economic situation helps spirits to record volume growth

In 2018, spirits in Belarus recorded low single-digit total volume growth. The improving economic situation, moderate inflation and quite stable exchange rate limited spirits unit price growth.

Health awareness and economising strengthen interest in small-format spirits

Despite growing interest in all kinds of spirits, vodka remained the most popular spirit in Belarus. The major share of vodka was locally produced by nearly a dozen local manufacturers offering a wide price range to attract Belarusians with different levels of disposable income.

Interest in local traditions boosts volume sales of nastoyka

In 2018, Belarus recorded a growing interest in cultural heritage and tradition. More young consumers were using the Belarusian language in their daily life.

COMPETITIVE LANDSCAPE
Active support of the state led to dominance of local manufacturers

In 2018, the government continued to control and oversee local alcohol producers. As a result of its major support, local manufacturers retained their leading volume shares.

Spirits in Belarus see growing interest in imported premium brands

As Belarusians’ disposable income rose thanks to the improving economic situation, consumer interest in better-quality spirits increased. This trend was active in those spirits in which the presence of imported brands was very high.

Disposable income growth, interest in traditional drinks and more moderate consumption affect spirits new product developments

As a result of disposable income growth, medium-to-high-income local consumers paid increasing attention to premium spirits. As a result, several local manufacturers launched new premium products.

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Spirits in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Belarus?
  • What are the major brands in Belarus?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Spirits in Belarus - Category analysis

HEADLINES

PROSPECTS

Improving economic situation helps spirits to record volume growth
Health awareness and economising strengthen interest in small-format spirits
Interest in local traditions boosts volume sales of nastoyka

COMPETITIVE LANDSCAPE

Active support of the state led to dominance of local manufacturers
Spirits in Belarus see growing interest in imported premium brands
Disposable income growth, interest in traditional drinks and more moderate consumption affect spirits new product developments

CATEGORY DATA

Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 10 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 12 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 13 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Highly regulated alcoholic drinks were positively affected by the stable economic performance
Disposable income growth and healthy lifestyle trend affected consumption behaviour
Establishment of unified retail mark-up and strong positions of local brands affect alcoholic drinks competition
Modern grocery retailing holds a major volume sales share due to its active growth, marketing efforts and wide alcoholic drinks assortment
Slight volume growth to be driven by stable economic performance and rising disposable income

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Import Duties for Alcoholic Drinks in Belarus in 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources