In 2018, spirits in Belarus recorded low single-digit total volume growth. The improving economic situation, moderate inflation and quite stable exchange rate limited spirits unit price growth.
Despite growing interest in all kinds of spirits, vodka remained the most popular spirit in Belarus. The major share of vodka was locally produced by nearly a dozen local manufacturers offering a wide price range to attract Belarusians with different levels of disposable income.
In 2018, Belarus recorded a growing interest in cultural heritage and tradition. More young consumers were using the Belarusian language in their daily life.
In 2018, the government continued to control and oversee local alcohol producers. As a result of its major support, local manufacturers retained their leading volume shares.
As Belarusians’ disposable income rose thanks to the improving economic situation, consumer interest in better-quality spirits increased. This trend was active in those spirits in which the presence of imported brands was very high.
As a result of disposable income growth, medium-to-high-income local consumers paid increasing attention to premium spirits. As a result, several local manufacturers launched new premium products.
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This industry report originates from Passport, our Alcoholic Drinks market research database.