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Strategy Briefing
Spirits in Latin America
51 pages, Sep 2017
US$1,325Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Latin American spirits consumption stagnated between 2011-2016, and the region id likely to struggle for growth for most of the forecast period. This briefing looks at the key factors in the category’s performance across the region and what the future holds, showing that beneath the surface there is quite a lot to be positive about.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Shrinking economies and maturity reduce category sales, but there are still pockets of growth
A combination of maturing markets, ageing populations and severe recessions in a number of markets meant that spirits consumption fell between 2011 and 2016. Despite declining volumes in many markets, there were a large number of growth opportunities, especially for international spirits categories, such as other blended Scotch, vodka and English gin.
Fragmented retail channels
With the exception of the largest market, Brazil, the majority of spirits volumes are sold in the off-trade. However, these volumes are generally sold in either independent stores or specialist outlets making distribution more fragmented and meaning private label is minimal in the region.
Diageo leaves others in wake
A combination of Diageo’s long term investment in the region and its 2012 acquisition of the Ypioca cachaça in Brazil has made the British based company the leading player, followed by Pernod Ricard. Local players do play a role, however, their reliance on one market limits their potential to grow.
Future brighter than the past
As many of the economies start to grow, especially Brazil so prospects will improve, with overall volumes expected to grow slightly in Latin America. While long-term demographic trends continue to weigh down the region, there are still a large number of bright spots especially for international spirits producers.
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Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Economic woes hurt Latin America
Slowly getting over the economic hangover
Brazil and cachaça dominate Latin American spirits
Mexico dynamic while Brazil sees decline
International categories outperform local ones
Local categories weigh down region
Still potential for growth
Increased investment likely to result in increased availability
Economic growth key to spirits’ future performance
Brazil pulls down at home consumption average
Fragmented and diverse distribution in spirits
Fragmentation in the off-trade
Mexico and Argentina the key growth drivers
More brightness on the horizon
Leading Companies and Brands
The future looks secure for international operators in the region
Big two global distillers lead the way
Economy focus and acquisition the key growth methods
Brazilian brands dominate
Country Snapshots
Brazil: Market context
Brazil: Competitive and retail landscape
Mexico: Market context
Mexico: Competitive and retail landscape
Argentina: Market context
Argentina: Competitive and retail landscape
Chile: Market context
Chile: Competitive and retail landscape
Colombia: Market context
Colombia: Competitive and retail landscape
Venezuela: Market context
Venezuela: Competitive and retail landscape
Ecuador: Market context
Ecuador: Competitive and retail landscape
Bolivia: Market context
Bolivia: Competitive and retail landscape
Peru: Market context
Peru: Competitive and retail landscape
Costa Rica: Market context
Costa Rica: Competitive and retail landscape
Dominican Republic: Market context
Dominican Republic: Competitive and retail landscape
Guatemala: Market context
Guatemala: Competitive and retail landscape
Uruguay: Market context
Uruguay: Competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.