Executive Summary

Jul 2019
PROSPECTS

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Spirits in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Spirits in Saudi Arabia - Category analysis

PROSPECTS

Alcoholic Drinks in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Youngsters of legal drinking age remain the primary purchasers of alcoholic drinks
Fruit and sweet flavours most popular in 2018
Carlsberg continues to lead alcoholic drinks in 2018 owing to popularity of Moussy
Supermarkets/hypermarkets remains the main distribution channel in 2018
Weak growth expected over the forecast period

MARKET BACKGROUND

Legislation
Advertising
Smoking ban
On-trade establishments
Table On-trade establishments by type 2013-2018

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources