Spirits

As seen with the trend for champagne in clubs, we are also seeing a significant increase in sales of premium and prestige premium spirits through clubs and lounges in Cameroon. Brands such as Johnnie Walker Black Label (Diageo Plc), Jack Daniel’s…

Spirits recorded solid total volume growth in 2022, despite poor economic conditions and strong rises in unit prices. Actual volume growth was driven largely by gin and bitters, which are categories dominated by economy brands. Whilst categories…

Spirits overall in Kenya has been experiencing a significant upswing in terms of total volume sales, due to the growing popularity of international brands. Increased importation of a diverse range of international spirits has been instrumental in…

On-trade sales account for a significant proportion of sales in spirits and so the category was more heavily impacted by the COVID-19 pandemic compared to other alcoholic drinks. During the two years of the pandemic, almost all bars, pubs and…

White spirits saw the strongest total volume growth within spirits in 2022, as consumers resumed social consumption at bars and restaurants. On-trade spaces offer diversity in terms of flavour profiles, allowing consumers to choose according to their…

Spirits continued to see a poor performance in 2022 recording flat sales during the year. Pressures on consumers’ disposable income continued to be the major barrier to greater consumption. Most spirits are still expensive for the majority of…

In 2022, spirits recorded positive total volume sales for alcoholic drinks, as demand grew due to the changing drinking culture, with players being active in terms of innovation and new product development. Egy Bev introduced a new Whisky spirit onto…

Spirits returned to seeing positive volume growth in both 2021 and 2022, having experienced a year of decline in 2020, including a particularly steep fall in sales in the on-trade, due to the COVID-19 pandemic. In 2022, spirits saw on-trade growth…