Sports and energy drinks continued to see solid total volume sales growth in 2013. As there were many sports events, such as the London 2012 Olympics and Paralympics and Euro 2012, held in the previous year, sports and energy drinks saw marginally less dynamic total volume sales growth in 2013.
F&N Foods (S) Pte Ltd remained the leading player in sports and energy drinks in 2013, in accounting for an off-trade volume sales share of 65%. This was entirely driven by the performance of its 100 Plus brand in sports drinks, which carried the Health Promotional Board's Healthier Choice Logo. In 2012, the company introduced a new non-carbonated isotonic drink, 100 Plus Edge, which provided more choice to consumers. The company also continued to sponsor various sports events in 2013.
The construction of a new sports complex, Singapore Sports Hub, which will include a 55,000 capacity national stadium, is underway and is expected to be completed in 2014. A football match has been arranged as the inaugural event. Since many sporting events are expected to be held in Singapore, demand for sports drinks is likely to increase over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sports and Energy Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sports and Energy Drinks research and analysis database.
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