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Country Report
Sports and Energy Drinks in Singapore
Sep 2014
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Executive Summary
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TRENDS
Sports and energy drinks continued to see solid total volume sales growth in 2013. As there were many sports events, such as the London 2012 Olympics and Paralympics and Euro 2012, held in the previous year, sports and energy drinks saw marginally less dynamic total volume sales growth in 2013.
COMPETITIVE LANDSCAPE
F&N Foods (S) Pte Ltd remained the leading player in sports and energy drinks in 2013, in accounting for an off-trade volume sales share of 65%. This was entirely driven by the performance of its 100 Plus brand in sports drinks, which carried the Health Promotional Board's Healthier Choice Logo. In 2012, the company introduced a new non-carbonated isotonic drink, 100 Plus Edge, which provided more choice to consumers. The company also continued to sponsor various sports events in 2013.
PROSPECTS
The construction of a new sports complex, Singapore Sports Hub, which will include a 55,000 capacity national stadium, is underway and is expected to be completed in 2014. A football match has been arranged as the inaugural event. Since many sporting events are expected to be held in Singapore, demand for sports drinks is likely to increase over the forecast period.
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports and Energy Drinks in Singapore market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sports and Energy Drinks in Singapore?
- What are the major brands in Singapore?
- What are key new sports and energy drinks launches and what impact impact did they have on #category#?
- Who are the key consumers of sports and energy drinks in Singapore?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in Singapore?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Soft Drinks market research database.
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Sports and Energy Drinks in Singapore - Company Profiles
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Complete Catalogue
Country Reports
- Sports and Energy Drinks in Thailand | Jun 2014
- Sports and Energy Drinks in Ukraine | Jun 2013
Company Reports
- Aje Group in Soft Drinks | Oct 2019
- Coca-Cola Co, The in Soft Drinks | Nov 2019
- Coca-Cola in Soft Drinks | Jul 2018
- Cott Corp in Soft Drinks | Jul 2014
- Danone, Groupe in Soft Drinks | Aug 2019
- Groupe Danone in Soft Drinks | Aug 2018
- Monster Beverage Corp in Soft Drinks | Mar 2019
- PepsiCo Inc in Soft Drinks | Nov 2019
- Red bull GmbH in Soft Drinks | Jun 2019
- Suntory Holdings Ltd in Soft Drinks | Oct 2019