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Country Report

Sports and Energy Drinks in

Sports and Energy Drinks in Thailand

29 pages, Jun 2014

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Sports and energy drinks recorded development when Sanvo, a new brand of sports drink from Boon Rawd Brewery Co, was introduced in 2013. At the same time, Wranger by Thai Beverage was aimed at capturing sales and was heavily promoted within energy drinks. These two powerful domestic players are actively boosting sales of sports and energy drinks and aiming to become the leading player within the category. On the other hand, the top three players as of 2013 continued to promote and implement marketing activities and attractive campaigns to protect their high levels of sales. Hence, the competition in sports and energy drinks is likely to become more intense after 2013.

COMPETITIVE LANDSCAPE

Osotspa Co held the leading position within sports and energy drinks in 2013. There were various brands of energy drinks from the company, such as M-150, M and Shark, whereas it provided the brand M Sport within sports drinks. The company continued to employ sports to music marketing to target a younger and more active consumer group. Advertising through TV and sponsorship of different sports programmes and concerts to reach out to different consumer groups helped secure the company’s sales in 2013.

PROSPECTS

Sports and energy drinks in Thailand is expect to continue recording moderate growth over the forecast period in terms of both total volume and total value at constant 2013 prices. In terms of product innovation, only small changes are expected, but in terms of promoting sales, it is expected that existing players will promote their products aggressively to achieve greater sales over the forecast period. Sponsorship of sports events and competitions are expected to continue from players, as well as music marketing of energy drinks to capture mass sales.

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Sports and Energy Drinks Sample Report Sports and Energy Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Thailand?
What are the major brands in Thailand?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Thailand?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Country Report

Sports and Energy Drinks in Thailand

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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