Sports and Entertainment

Market research on Sports as a consumer and service industry. Cro...

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.

 
Strategy Briefing

Foodservice Payment Innovation: Sports and Entertainment Venues

Sep 2020

This briefing continues a series devoted to exploring challenges, opportunities and innovation in different foodservice payment environments. Sports and entertainment venues are a critical component of leisure foodservice purchases worldwide and have…

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Strategy Briefing

Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver

Dec 2019

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to…

USD 1,325
Strategy Briefing

World Market for Professional Sports

Nov 2022

The sports industry in 2022 continues to demonstrate post-pandemic resilience, driving commercial performance by forging novel deals with emerging brands and companies and striving to maximise stadium revenues. Fan growth remains a universal goal and…

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Strategy Briefing

Rebuilding Confidence Among Sports Fans After Coronavirus

Jul 2020

The sports industry faces a long road to recovery. Of the issues facing the industry, the most notable is how to ensure fan safety and ensure the successful return of live events. This report looks at various strategies across sports, and the role…

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Strategy Briefing

A Glimpse into the Sports Metaverse

May 2022

Technology companies have often utilised the captive audiences of sports as a sandbox, illustration and advertisement from which to promote emerging technologies. The metaverse has become the newest macro-goal for many of the world's tech giants and,…

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Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving…

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Strategy Briefing

The New Game in Town: How e-sports is Poised to Shake up the Sports Industry

Feb 2020

E-sports continues to solidify itself as a potential competitor to, and a definite opportunity for, traditional professional sports properties. As the sector continues to grow its live events offering to complement its already strong digital…

USD 1,325
Strategy Briefing

Blockchain and Cryptocurrency Sponsorships Emergence and Impact in Sports

Apr 2022

Crypto players have signed a myriad new partnership deals over the past year and are quickly becoming a disruptive force in the sports industry. While in the short term crypto sponsors can provide much-needed revenue to an industry highly impacted by…

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Strategy Briefing

The Club Index 2021: How the Sports Industry is Emerging from the Pandemic

Nov 2021

The Club Index was developed as a means to benchmark top sports clubs across key metrics, ensuring that stakeholders can contextualize performance and opportunity across the sports industry.

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Strategy Briefing

M&A Sports Sponsorship Opportunities: Natura&Co’s Acquisition of Avon

Jun 2019

From a sports sponsorship perspective, the acquisition of Avon by the Brazilian cosmetics giant Natura&Co marks an opportunity for the company to evaluate its existing investment in professional sports, and consider further investment in order to…

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Strategy Briefing

TikTok and Twitch: Engaging the Next Generation of Sports Fans Online

Mar 2021

This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are…

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Strategy Briefing

The Growing World of E-sports: Defining Growth, Risks, and Opportunities

Aug 2019

E-sports is a growing multibillion-dollar industry, offering multiple revenue generating platforms. Among the factors contributing to the success of e-sports are technology advancement and the popularity of online and mobile gaming from earlier ages,…

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Strategy Briefing

Professional Sports in Western Europe: League Performance and Global Commercial Opportunities

Nov 2019

This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from…

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Strategy Briefing

Professional Sports in Asia Pacific: League Performance and Global Commercial Opportunities

Jul 2019

The appetite for professional sports in Asia Pacific is growing rapidly. This report leverages a proprietary methodology that identifies existing and unlocks new commercial partnership opportunities in the region. By analysing key categories,…

USD 1,325
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