Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Sports and Mega-events Tourism: Big Rewards but High Risks

44 pages, May 2011

US$2,000

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sports and mega-events tourism is a booming business, with events such as the Olympics and the FIFA World Cup leading the way. Opportunities to accelerate infrastructure projects often exist, whilst hotel openings tend to occur at a breakneck pace in time for the event. However, despite the supposed tourism boom, mega-events often displace more visitors than they increase arrivals, and costs can be difficult to control.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Demand

Sports preferences around the world

Consumer types who travel for sport

Consumer expenditure on recreation and culture

New sources of sports fans

Lifestyle issues as impetus

Tourism activities and sports demand

Global Events

Future locations of major sporting events

Timeline of Olympics

Timeline of FIFA World Cup

Mega-events Strategy

Government and national tourism office involvement

Hotel supply with an emphasis on luxury

Social media becomes key to marketing strategies

Sponsorship is big business

Merchandising as a money-spinner

Mixed results for domestic expenditure from sports events

Unclear relationship between events and incoming receipts

Benchmarking success – economic, social, environmental

Sustainability – looking at London 2012

The Case For and Against

The case for: economic prosperity

Boost to tourism flows

Investment in transport infrastructure

Driver of hotel supply

Case study: South Africa 2010 FIFA World Cup

The case against: a poisoned chalice?

Controversy and costs

Price hikes and hotel oversupply

Winners and losers categories across major sporting events

Case study: Delhi Commonwealth Games 2010

Tourism Legacy

Airlines, airports and rail

Hotels balancing short term gain with sustainability

Travel retailers – flexibility is key

Opportunities thanks to sports growing popularity

Definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Sports and Mega-events Tourism: Big Rewards but High Risks

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Demand

Sports preferences around the world

Consumer types who travel for sport

Consumer expenditure on recreation and culture

New sources of sports fans

Lifestyle issues as impetus

Tourism activities and sports demand

Global Events

Future locations of major sporting events

Timeline of Olympics

Timeline of FIFA World Cup

Mega-events Strategy

Government and national tourism office involvement

Hotel supply with an emphasis on luxury

Social media becomes key to marketing strategies

Sponsorship is big business

Merchandising as a money-spinner

Mixed results for domestic expenditure from sports events

Unclear relationship between events and incoming receipts

Benchmarking success – economic, social, environmental

Sustainability – looking at London 2012

The Case For and Against

The case for: economic prosperity

Boost to tourism flows

Investment in transport infrastructure

Driver of hotel supply

Case study: South Africa 2010 FIFA World Cup

The case against: a poisoned chalice?

Controversy and costs

Price hikes and hotel oversupply

Winners and losers categories across major sporting events

Case study: Delhi Commonwealth Games 2010

Tourism Legacy

Airlines, airports and rail

Hotels balancing short term gain with sustainability

Travel retailers – flexibility is key

Opportunities thanks to sports growing popularity

Definitions

Definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports