Executive Summary

Mar 2018
PROSPECTS
Continued volume declines in 2017

Sports drinks registered a two-digit volume decline in 2017 for the fifth year in a row. Although not as large as the fall observed in 2016, product shortages and demand constraints continue to be the main factors behind the adverse performance of sport drinks.

Sports drinks’ average unit prices remain competitive

Sports drinks are highly demanded by people practising sports, and given their functionality the category faces competition from substitute beverages. In relative terms, 100% juice is twice as expensive as sports drinks, while carbonates and nectars are 46% and 39% cheaper.

Potential barriers to growth

The sports drinks category is projected to decline at a slow pace over the forecast period, with a performance that will largely depend on an improved supply of major raw materials and inputs, as firms seek to guarantee a steady product offering. Apart from shortages in raw materials, a low improvement in population purchasing power is a potential threat to the category, because in the face of budget constraints, consumers will not hesitate to reduce purchases of non-priority consumption goods.

COMPETITIVE LANDSCAPE
Pepsi-Cola Venezuela CA maintains its strong leadership in 2017

Pepsi-Cola Venezuela CA is the leading company in sport drinks thanks to the strong positioning of Gatorade – after many years of investment in marketing activities – which has resulted in a quasi-monopolistic status. Ajeven CA ranked second, owing to its Sporade brand.

Followers cannot replace leader’s production shortages

Given that a single brand generates a high portion of sales, sports drinks is highly susceptible to supply problems. In this regard, when Gatorade’s production is adversely impacted, the entire category is negatively affected as other players are not able to replenish the void left.

INDULAC improves its presence in 2017

After a tough 2016, Industria Láctea Venezolana CA (INDULAC) – a state-owned company that is part of Groupe Lactalis – continued in fourth position in the category, although showing a slightly positive trend in 2017. INDULAC markets Santàl Active, a non-added sugar variant of the international brand that leads reduced sugar nectars in 2017.

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Sports Drinks in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Drinks in Venezuela?
  • What are the major brands in Venezuela?
  • What are key new sports drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports drinks in Venezuela?
  • What time of day are sports drinks most commonly consumed?
  • What trends motivate people to drink sports drinks in Venezuela?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Sports Drinks in Venezuela - Category analysis

HEADLINES

PROSPECTS

Continued volume declines in 2017
Sports drinks’ average unit prices remain competitive
Potential barriers to growth

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela CA maintains its strong leadership in 2017
Followers cannot replace leader’s production shortages
INDULAC improves its presence in 2017

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions
High cost of imported inputs and packaging shortages limit growth
Empresas Polar CA remains the largest player in soft drinks
Smaller presentations and local flavours dominate new products
Volume sales will continue to fall during the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Venezuela
Trends

SOURCES

Summary 1 Research Sources