Sports Drinks

In 2023, the sports drinks category saw off-trade volume growth as demand was driven by the health and wellness trend and the growing gym culture, which has continued to accelerate, despite the demographic problems facing the country. The health and…

Sports drinks is seeing robust off-trade volume growth, bucking the general trends which are suppressing sales in soft drinks as a whole. Sales in sports drinks are supported by consumers returning to gymnasiums and other sporting activities in the…

The sport drinks category is growing well in Slovenia, due to the growing importance of sports and fitness activities in Slovenia. Many individuals are now focused on being active while being more educated on the benefits that sports drinks offer.…

Sales of sports drinks in Latvia grew well for the second consecutive year in a row, with off-trade volume sales recording positive growth. Sports drinks are an emerging category in Latvia, and the health and wellness trend is bolstering sales as…

In 2023, albeit from a relatively low base, sports drinks in Estonia experienced healthy growth in retail volume terms and fast growth in retail current value terms. The development and growth of the category was primarily driven by the increasing…

Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more…

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

Though value sales are still relatively low for sports drinks in Georgia, it is expected to register healthy volume growth in 2023, in what is an emerging product area. However, distribution is still limited and sports drinks are mainly sold in…

The competition to sports drinks in Slovakia in 2023 came increasingly from functional bottled water, including bottled water products positioned as being rich in minerals, such as magnesium. This was because of the overlapping of the potential…

Following a decline in sales due to the outbreak of COVID-19 in 2020, sports drinks continued to gain ground in 2023, posting increased off-trade volume and value sales. With no restrictions in place, Romanians have become more willing to engage in…

Sports drinks is expected to register continuing healthy volume growth in what is an emerging product area. With consumers increasingly looking to be healthier and more active, this is driving volume growth of sports drinks. There is also a cohort of…

Sports drinks is expected to register the highest volume growth among all sports drinks in 2023. That being said, this growth is from a very low base. With consumers increasingly looking to be healthier and more active, this is driving volume growth…

Despite being an emerging product in Poland, sports drinks saw volume sales growth slow in 2023, due to ongoing inflation and diminishing purchasing power. Nevertheless, it was still one of the top performing categories in soft drinks. The importance…

The growing adoption of healthier lifestyles, including regular exercise routines, has positively impacted sports drinks sales in Hungary. Despite facing substantial price increases, consumers continue to participate in various sporting activities…

Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…

Sports drinks’ performance was not affected significantly by the high inflation rate and worsening economic situation in 2022 and 2023. This was because the factor with the highest influence on demand towards the end of the review period was the…