Sports
Strategy Briefing
Sportswear in Western Europe
Jun 2018
The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...
Strategy Briefing
Sports Gambling in The US: A Sure Thing for Partnership Activation or an Outside Bet?
May 2018
The US Supreme Court’s decision to remove a federal law that banned states from legalising sports betting could lead to an opportunity for US sports properties to unlock new partnership activations with both domestic and international betting firms. ...
Strategy Briefing
Rugby Union: A Commercial Analysis of the Six Nations Championship
May 2018
The Six Nations has become the pre-eminent Rugby Union tournament of the Northern Hemisphere both on the pitch, and commercially. Strong attendances and impressive ticket sales coupled with a range of partners and sponsors are all reasons for ...
Strategy Briefing
China's Efforts to Nurture Hockey Culture and its Growth Opportunities for the NHL
May 2018
With China winning the bid for the 2022 Beijing Winter Olympics, the government is putting a massive emphasis on developing winter sports in the country. Hockey is a central component of this growth strategy, and the NHL realises the critical role it...
Strategy Briefing
Professional Sports: Attracting Fans and Delivering Growth Through Live-streaming
May 2018
This report evaluates the opportunities that come with the fast-evolving world of sports broadcasting, specifically live-streaming across social media and dedicated digital subscription services. Digital environments where existing fans can watch ...
Strategy Briefing
The Economics of Performance in Top-Flight Football
Mar 2018
European football has become increasingly expensive, with many club revenue streams failing to keep pace. UEFA’s introduction of tighter financial regulations makes European football a challenging landscape to navigate. Breaching UEFA protocol ...
Strategy Briefing
Super Bowl LII: Commercial Opportunities Amidst Social Unrest
Feb 2018
The culmination of the 2017/2018 National Football League promises to break from ‘business as usual’. The league continues to find itself at the centre of a divisive social justice movement, which threatens to negatively impact the commercial ...
Strategy Briefing
Risks and Opportunities as the Oakland Raiders Touch Down in Las Vegas
Nov 2017
This report analyses the commercial future of the Oakland Raiders as the National Football League (NFL) franchise relocates to Las Vegas for either the 2019 or 2020 season. Las Vegas offers many opportunities, from increasing stadium-based revenues, ...
Strategy Briefing
Indian Super League: Sporting Development and Future Opportunities
Oct 2017
Take one rapidly developing country, add the prestige of a national industrial champion, the operational know-how of IMG and sports broadcasting expertise of Star TV, and mix with a generous sprinkling of Bollywood and cricketing stardust… This ...
Strategy Briefing
Pre-season 2017: Growing Opportunities from Summer Football Friendlies
Sep 2017
Pre-season is changing from mere preparation for the coming season to organised, money-spinning tournaments that can greatly expand the global reach and fan base for participating leagues and clubs. This report provides an overview of the main ...
Strategy Briefing
Sportswear in Asia Pacific
Aug 2017
Asia Pacific plays an integral role in the global sportswear market, accounting for 38% of global sportswear absolute value growth from 2011 to 2016. Although China leads the region, accounting for 46% of value sales in 2016, dynamic markets such as ...
Strategy Briefing
Sports Nutrition: Drivers and Prospects
Jul 2017
Consumers worldwide are adopting healthy living and fitness trends, especially across developed markets where healthy lifestyles have become the new normal. This is correspondingly expanding the consumer base for sports nutrition products, but to ...
Strategy Briefing
Sports Landscape Report: Chinese Super League Vs Premier League
Jun 2017
The Premier League has been heralded as one of the leading soccer club leagues in the world, delivering a unique brand of exciting football and attracting the best international talent. Meanwhile, Chinese Super League (CSL) is making headlines for ...
Strategy Briefing
Sportswear Developments: Has Athleisure Reached the Finish Line?
Feb 2017
Athleisure has arguably been the defining trend of this decade, fuelled by consumers’ growing desire to prioritise wellbeing and adopt garments that provide a seamless transition from multiple daily activities. As a result, athleisure is not ...
Strategy Briefing
Sports Fandom Culture: Global Viewing Habits and Consumption
Aug 2016
Sports fandom is more popular than ever, as sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing ...
Strategy Briefing
Global Participative Sport as Consumption: The New Rules of the Game
Jun 2014
With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression. ...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More