Sports

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.
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Strategy Briefing

The League Index 2019: Benchmarking for Partners and Investors

Aug 2019

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

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Professional Sports in Asia Pacific: League Performance and Global Commercial Opportunities

Jul 2019

The appetite for professional sports in Asia Pacific is growing rapidly. This report leverages a proprietary methodology that identifies existing and unlocks new commercial partnership opportunities in the region. By analysing key categories, ...

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Strategy Briefing

League Profile: Indian Premier League (IPL) 2019

Jun 2019

Indian Premier League (IPL) is a leading cricket (T20) competition globally. The briefing analyses IPL performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It...

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The Club Index 2019: Benchmarking for Partners and Investors

Jun 2019

Understanding the commercial opportunities that professional sports clubs offer can be challenging. The Club Index was developed as a means to benchmark top-flight domestic clubs across key metrics, ensuring that potential and existing partners can ...

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Strategy Briefing

M&A Sports Sponsorship Opportunities: Natura&Co’s Acquisition of Avon

Jun 2019

From a sports sponsorship perspective, the acquisition of Avon by the Brazilian cosmetics giant Natura&Co marks an opportunity for the company to evaluate its existing investment in professional sports, and consider further investment in order to ...

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Strategy Briefing

Sportswear in Western Europe

Jun 2019

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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Strategy Briefing

How Football Teams Use Strategic Data to Deliver Commercial Growth

Feb 2019

From skin care to sports drinks, there exists a multitude of mature and emerging categories and industries from which top-flight football clubs can grow commercial revenues. This report examines several segments across the sponsorship spectrum and ...

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Strategy Briefing

Cannabis Market Disruptor Handbook Part II: Which Consumer Industries Will It Disrupt?

Feb 2019

Cannabis is poised to disrupt virtually every consumer industry, from food and beverages to consumer health and beauty, as well as services such as tourism, retailing and packaging – within ten years, every consumer will use some form of cannabis as ...

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Strategy Briefing

Global Club Attractiveness Index 2018: Benchmarking for Partners and Investors

Feb 2019

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top-flight domestic leagues across key metrics, ...

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Strategy Briefing

Strategy Briefing

Cannabis Market Disruptor Handbook Part I: An Introduction

Feb 2019

Cannabis is poised to disrupt virtually every consumer industry, from foods, alcoholic drinks, hot drinks and soft drinks to beauty, consumer health, tobacco, tourism, retailing, and home and garden. Within the next decade, some form of cannabis will...

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Strategy Briefing

Driving Value at the Venue: Fan Engagement, Digital Innovation and Event Agility

Dec 2018

The sports and entertainment venue is more than a blank canvas. Increasingly, it is being re-imagined as a platform from which to enrich an experience for varying fan types thereby generating sustained revenues. This report analyses the major ...

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Strategy Briefing

Global League Attractiveness Index 2018: Benchmarking for Partners and Investors

Sep 2018

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

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Strategy Briefing

Strategy Briefing

FIFA World Cup Russia 2018 in Review

Sep 2018

The 2018 FIFA World Cup was far from business as usual. From an evolving partnership structure and landscape that saw Chinese companies enter the arena, to a chorus of sustained concern over the viability of Russia as host country considering recent ...

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Strategy Briefing

Strategy Briefing

Sports Gambling in The US: A Sure Thing for Partnership Activation or an Outside Bet?

May 2018

The US Supreme Court’s decision to remove a federal law that banned states from legalising sports betting could lead to an opportunity for US sports properties to unlock new partnership activations with both domestic and international betting firms. ...

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Strategy Briefing

Strategy Briefing

Rugby Union: A Commercial Analysis of the Six Nations Championship

May 2018

The Six Nations has become the pre-eminent Rugby Union tournament of the Northern Hemisphere both on the pitch, and commercially. Strong attendances and impressive ticket sales coupled with a range of partners and sponsors are all reasons for ...

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Strategy Briefing

Strategy Briefing

China's Efforts to Nurture Hockey Culture and its Growth Opportunities for the NHL

May 2018

With China winning the bid for the 2022 Beijing Winter Olympics, the government is putting a massive emphasis on developing winter sports in the country. Hockey is a central component of this growth strategy, and the NHL realises the critical role it...

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Strategy Briefing

Professional Sports: Attracting Fans and Delivering Growth Through Live-streaming

May 2018

This report evaluates the opportunities that come with the fast-evolving world of sports broadcasting, specifically live-streaming across social media and dedicated digital subscription services. Digital environments where existing fans can watch ...

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Strategy Briefing

The Economics of Performance in Top-Flight Football

Mar 2018

European football has become increasingly expensive, with many club revenue streams failing to keep pace. UEFA’s introduction of tighter financial regulations makes European football a challenging landscape to navigate. Breaching UEFA protocol ...

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Strategy Briefing

Super Bowl LII: Commercial Opportunities Amidst Social Unrest

Feb 2018

The culmination of the 2017/2018 National Football League promises to break from ‘business as usual’. The league continues to find itself at the centre of a divisive social justice movement, which threatens to negatively impact the commercial ...

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Strategy Briefing

Strategy Briefing

Risks and Opportunities as the Oakland Raiders Touch Down in Las Vegas

Nov 2017

This report analyses the commercial future of the Oakland Raiders as the National Football League (NFL) franchise relocates to Las Vegas for either the 2019 or 2020 season. Las Vegas offers many opportunities, from increasing stadium-based revenues, ...

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