Sports

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.
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Strategy Briefing

Strategy Briefing

Sportswear in Western Europe

May 2021

Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

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Strategy Briefing

Strategy Briefing

The European Super League and the Role of Fans as Key Stakeholders

Apr 2021

This report analyses the breakaway European Super League (ESL) plans in the context of the commercial performance of European football more broadly....

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Strategy Briefing

Strategy Briefing

World Market for Professional Sports

Mar 2021

This report looks at the global landscape of professional sports in 2021, from matchday performance and online engagement, to global sponsorship activity that continues to shift in reaction to the COVID-19 pandemic....

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Strategy Briefing

Strategy Briefing

TikTok and Twitch: Engaging the Next Generation of Sports Fans Online

Mar 2021

This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are ...

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Strategy Briefing

Strategy Briefing

Football Tourism After Coronavirus

Jan 2021

The Coronavirus (COVID-19) has had a significant impact on football tourism. As both the sports and travel industries struggle to recover, the impact on travelling football fans and tourism companies could be greater and longer lasting than for other...

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Strategy Briefing

Strategy Briefing

The State of Women's Football 2020

Dec 2020

This report analyses the state of women’s football in 2020 and its potential for further development in the light of and beyond the Coronavirus (COVID-19) pandemic. The report looks at historic issues negatively affecting women’s football, and ...

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Strategy Briefing

Strategy Briefing

One Championship: Unpacking the Promotion’s Global Growth Strategy

Sep 2020

One Championship’s unique positioning continues to attract new fans and sponsors. On its current trajectory, is the MMA promotion a threat to the long-standing hegemony of the UFC? ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey

Aug 2020

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong ...

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Strategy Briefing

Strategy Briefing

Professional Golf: Traditional and Emerging Sponsorship Opportunities

Aug 2020

Like all major professional sports properties, golf organisations and tours are facing unprecedented challenges brought about by the Coronavirus. Re-energising the sport and unlocking a younger fanbase will accelerate a return to commercial success ...

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Strategy Briefing

The Club Index 2020: Commercial Attractiveness and Resilience to Coronavirus

Aug 2020

Understanding the commercial opportunities that professional sports clubs offer can be challenging. The Club Index was developed as a means to benchmark top-flight domestic clubs across key metrics, ensuring that potential and existing partners can ...

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Strategy Briefing

Strategy Briefing

Rebuilding Confidence Among Sports Fans After Coronavirus

Jul 2020

The sports industry faces a long road to recovery. Of the issues facing the industry, the most notable is how to ensure fan safety and ensure the successful return of live events. This report looks at various strategies across sports, and the role ...

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Strategy Briefing

Strategy Briefing

The League Index 2020: Commercial Attractiveness and Resilience to Coronavirus

Jul 2020

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The League Index was developed as a means to benchmark top flight domestic leagues across key metrics, ensuring that potential...

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Strategy Briefing

Strategy Briefing

The New Normal: Sports After Coronavirus

Jun 2020

Sports industry has been wholly disrupted by Coronavirus (COVID-19) outbreak. All major events have been affected, and regulatory bodies had postponed or cancelled events and competitions around the world. The disruption has left properties and ...

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Strategy Briefing

Strategy Briefing

Sportswear in Asia Pacific

Mar 2020

Sportswear in Asia Pacific is prospected to see promising growth, fuelled by China’s robust growth. Health awareness and rise of international and local brands open more opportunity to the sportswear industry. Brands are carrying out localised ...

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Strategy Briefing

Strategy Briefing

The New Game in Town: How e-sports is Poised to Shake up the Sports Industry

Feb 2020

E-sports continues to solidify itself as a potential competitor to, and a definite opportunity for, traditional professional sports properties. As the sector continues to grow its live events offering to complement its already strong digital ...

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Strategy Briefing

Strategy Briefing

League Profile: Major League Soccer (MLS) 2019

Jan 2020

Major League Soccer (MLS) is a leading football/soccer competition in North America. The briefing analyses MLS performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business ...

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Strategy Briefing

Strategy Briefing

League Profile: Serie A 2019

Dec 2019

Serie A is one of the leading football competitions globally. The briefing analyses Serie A performance across Matchday, Social Media, and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It also ...

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Strategy Briefing

Strategy Briefing

Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver

Dec 2019

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...

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Strategy Briefing

Strategy Briefing

All To Play For: Harnessing the Commercial Potential of Women’s Football

Dec 2019

This report analyses the current state of play for women’s league football, and how recent fan interest and brand investment was catalysed by international flagship events such as the FIFA 2019 Women’s World Cup. This report also looks at the role ...

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Strategy Briefing

Strategy Briefing

League Profile: Bundesliga 2019

Nov 2019

Bundesliga is one of the leading football/soccer competition globally. The briefing analyses Bundesliga performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It...

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