Sports
Strategy Briefing
Sportswear in Western Europe
May 2021
Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...
Strategy Briefing
The European Super League and the Role of Fans as Key Stakeholders
Apr 2021
This report analyses the breakaway European Super League (ESL) plans in the context of the commercial performance of European football more broadly....
Strategy Briefing
World Market for Professional Sports
Mar 2021
This report looks at the global landscape of professional sports in 2021, from matchday performance and online engagement, to global sponsorship activity that continues to shift in reaction to the COVID-19 pandemic....
Strategy Briefing
TikTok and Twitch: Engaging the Next Generation of Sports Fans Online
Mar 2021
This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are ...
Strategy Briefing
Football Tourism After Coronavirus
Jan 2021
The Coronavirus (COVID-19) has had a significant impact on football tourism. As both the sports and travel industries struggle to recover, the impact on travelling football fans and tourism companies could be greater and longer lasting than for other...
Strategy Briefing
The State of Women's Football 2020
Dec 2020
This report analyses the state of women’s football in 2020 and its potential for further development in the light of and beyond the Coronavirus (COVID-19) pandemic. The report looks at historic issues negatively affecting women’s football, and ...
Strategy Briefing
One Championship: Unpacking the Promotion’s Global Growth Strategy
Sep 2020
One Championship’s unique positioning continues to attract new fans and sponsors. On its current trajectory, is the MMA promotion a threat to the long-standing hegemony of the UFC? ...
Strategy Briefing
The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey
Aug 2020
The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong ...
Strategy Briefing
Professional Golf: Traditional and Emerging Sponsorship Opportunities
Aug 2020
Like all major professional sports properties, golf organisations and tours are facing unprecedented challenges brought about by the Coronavirus. Re-energising the sport and unlocking a younger fanbase will accelerate a return to commercial success ...
Strategy Briefing
The Club Index 2020: Commercial Attractiveness and Resilience to Coronavirus
Aug 2020
Understanding the commercial opportunities that professional sports clubs offer can be challenging. The Club Index was developed as a means to benchmark top-flight domestic clubs across key metrics, ensuring that potential and existing partners can ...
Strategy Briefing
Rebuilding Confidence Among Sports Fans After Coronavirus
Jul 2020
The sports industry faces a long road to recovery. Of the issues facing the industry, the most notable is how to ensure fan safety and ensure the successful return of live events. This report looks at various strategies across sports, and the role ...
Strategy Briefing
The League Index 2020: Commercial Attractiveness and Resilience to Coronavirus
Jul 2020
Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The League Index was developed as a means to benchmark top flight domestic leagues across key metrics, ensuring that potential...
Strategy Briefing
The New Normal: Sports After Coronavirus
Jun 2020
Sports industry has been wholly disrupted by Coronavirus (COVID-19) outbreak. All major events have been affected, and regulatory bodies had postponed or cancelled events and competitions around the world. The disruption has left properties and ...
Strategy Briefing
Sportswear in Asia Pacific
Mar 2020
Sportswear in Asia Pacific is prospected to see promising growth, fuelled by China’s robust growth. Health awareness and rise of international and local brands open more opportunity to the sportswear industry. Brands are carrying out localised ...
Strategy Briefing
The New Game in Town: How e-sports is Poised to Shake up the Sports Industry
Feb 2020
E-sports continues to solidify itself as a potential competitor to, and a definite opportunity for, traditional professional sports properties. As the sector continues to grow its live events offering to complement its already strong digital ...
Strategy Briefing
League Profile: Major League Soccer (MLS) 2019
Jan 2020
Major League Soccer (MLS) is a leading football/soccer competition in North America. The briefing analyses MLS performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business ...
Strategy Briefing
League Profile: Serie A 2019
Dec 2019
Serie A is one of the leading football competitions globally. The briefing analyses Serie A performance across Matchday, Social Media, and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It also ...
Strategy Briefing
Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver
Dec 2019
To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...
Strategy Briefing
All To Play For: Harnessing the Commercial Potential of Women’s Football
Dec 2019
This report analyses the current state of play for women’s league football, and how recent fan interest and brand investment was catalysed by international flagship events such as the FIFA 2019 Women’s World Cup. This report also looks at the role ...
Strategy Briefing
League Profile: Bundesliga 2019
Nov 2019
Bundesliga is one of the leading football/soccer competition globally. The briefing analyses Bundesliga performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It...
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