Sports

From skin care to sports drinks, there exists a multitude of mature and emerging categories and industries from which top-flight football clubs can grow commercial revenues. This report examines several segments across the sponsorship spectrum and ...

Cannabis is poised to disrupt virtually every consumer industry, from food and beverages to consumer health and beauty, as well as services such as tourism, retailing and packaging – within ten years, every consumer will use some form of cannabis as ...

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top-flight domestic leagues across key metrics, ...

Cannabis is poised to disrupt virtually every consumer industry, from foods, alcoholic drinks, hot drinks and soft drinks to beauty, consumer health, tobacco, tourism, retailing, and home and garden. Within the next decade, some form of cannabis will...

The sports and entertainment venue is more than a blank canvas. Increasingly, it is being re-imagined as a platform from which to enrich an experience for varying fan types thereby generating sustained revenues. This report analyses the major ...

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

The 2018 FIFA World Cup was far from business as usual. From an evolving partnership structure and landscape that saw Chinese companies enter the arena, to a chorus of sustained concern over the viability of Russia as host country considering recent ...

The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

The US Supreme Court’s decision to remove a federal law that banned states from legalising sports betting could lead to an opportunity for US sports properties to unlock new partnership activations with both domestic and international betting firms. ...

The Six Nations has become the pre-eminent Rugby Union tournament of the Northern Hemisphere both on the pitch, and commercially. Strong attendances and impressive ticket sales coupled with a range of partners and sponsors are all reasons for ...

With China winning the bid for the 2022 Beijing Winter Olympics, the government is putting a massive emphasis on developing winter sports in the country. Hockey is a central component of this growth strategy, and the NHL realises the critical role it...

This report evaluates the opportunities that come with the fast-evolving world of sports broadcasting, specifically live-streaming across social media and dedicated digital subscription services. Digital environments where existing fans can watch ...

European football has become increasingly expensive, with many club revenue streams failing to keep pace. UEFA’s introduction of tighter financial regulations makes European football a challenging landscape to navigate. Breaching UEFA protocol ...

The culmination of the 2017/2018 National Football League promises to break from ‘business as usual’. The league continues to find itself at the centre of a divisive social justice movement, which threatens to negatively impact the commercial ...

This report analyses the commercial future of the Oakland Raiders as the National Football League (NFL) franchise relocates to Las Vegas for either the 2019 or 2020 season. Las Vegas offers many opportunities, from increasing stadium-based revenues, ...

Take one rapidly developing country, add the prestige of a national industrial champion, the operational know-how of IMG and sports broadcasting expertise of Star TV, and mix with a generous sprinkling of Bollywood and cricketing stardust… This ...

Pre-season is changing from mere preparation for the coming season to organised, money-spinning tournaments that can greatly expand the global reach and fan base for participating leagues and clubs. This report provides an overview of the main ...

Asia Pacific plays an integral role in the global sportswear market, accounting for 38% of global sportswear absolute value growth from 2011 to 2016. Although China leads the region, accounting for 46% of value sales in 2016, dynamic markets such as ...

Consumers worldwide are adopting healthy living and fitness trends, especially across developed markets where healthy lifestyles have become the new normal. This is correspondingly expanding the consumer base for sports nutrition products, but to ...

The Premier League has been heralded as one of the leading soccer club leagues in the world, delivering a unique brand of exciting football and attracting the best international talent. Meanwhile, Chinese Super League (CSL) is making headlines for ...