Sports

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.
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Strategy Briefing

Strategy Briefing

League Profile: Serie A 2019

Dec 2019

Serie A is one of the leading football competitions globally. The briefing analyses Serie A performance across Matchday, Social Media, and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It also ...

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Strategy Briefing

Strategy Briefing

Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver

Dec 2019

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...

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Strategy Briefing

Strategy Briefing

All To Play For: Harnessing the Commercial Potential of Women’s Football

Dec 2019

This report analyses the current state of play for women’s league football, and how recent fan interest and brand investment was catalysed by international flagship events such as the FIFA 2019 Women’s World Cup. This report also looks at the role ...

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Strategy Briefing

Strategy Briefing

League Profile: Bundesliga 2019

Nov 2019

Bundesliga is one of the leading football/soccer competition globally. The briefing analyses Bundesliga performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It...

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Strategy Briefing

Strategy Briefing

Professional Sports in Western Europe: League Performance and Global Commercial Opportunities

Nov 2019

This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from ...

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Strategy Briefing

Strategy Briefing

League Profile: Premier League 2019

Nov 2019

The Premier League (PL) is one of the leading football/soccer competitions globally. The briefing analyses PL performance across Matchday, Social Media and Commercial Partnership datasets, drawing insights on league viability, growth and business ...

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Strategy Briefing

Strategy Briefing

League Profile: National Football League (NFL) 2019

Oct 2019

The National Football League (NFL) is the leading American football competition globally. This briefing analyses the NFL’s performance across Matchday, Social Media and Commercial Partners datasets, providing insights on league viability, growth and ...

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Strategy Briefing

Strategy Briefing

Can Grime Music Restore the Premier League’s Identity?

Sep 2019

This report analyses the Football Premier League’s audience overlap in the UK with the historically niche, but ever growing grime music genre, assessing partnerships and activities with prominent artists. Can the grime movement recapture the support ...

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Strategy Briefing

Strategy Briefing

Commercial Partners and Opportunities for Top 10 Teams From The Club Index 2019

Aug 2019

When it comes to sponsoring, context is of great importance. Both for sport properties and companies involved in the sponsoring game, several aspects must be considered in a holistic way: the fanbase, the competitive performance, and the ...

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Strategy Briefing

Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

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Strategy Briefing

Strategy Briefing

The League Index 2019: Benchmarking for Partners and Investors

Aug 2019

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

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Strategy Briefing

Strategy Briefing

Professional Sports in Asia Pacific: League Performance and Global Commercial Opportunities

Jul 2019

The appetite for professional sports in Asia Pacific is growing rapidly. This report leverages a proprietary methodology that identifies existing and unlocks new commercial partnership opportunities in the region. By analysing key categories, ...

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Strategy Briefing

Strategy Briefing

The Club Index 2019: Benchmarking for Partners and Investors

Jun 2019

Understanding the commercial opportunities that professional sports clubs offer can be challenging. The Club Index was developed as a means to benchmark top-flight domestic clubs across key metrics, ensuring that potential and existing partners can ...

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Strategy Briefing

Strategy Briefing

M&A Sports Sponsorship Opportunities: Natura&Co’s Acquisition of Avon

Jun 2019

From a sports sponsorship perspective, the acquisition of Avon by the Brazilian cosmetics giant Natura&Co marks an opportunity for the company to evaluate its existing investment in professional sports, and consider further investment in order to ...

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Strategy Briefing

Strategy Briefing

Sportswear in Western Europe

Jun 2019

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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Strategy Briefing

Strategy Briefing

How Football Teams Use Strategic Data to Deliver Commercial Growth

Feb 2019

From skin care to sports drinks, there exists a multitude of mature and emerging categories and industries from which top-flight football clubs can grow commercial revenues. This report examines several segments across the sponsorship spectrum and ...

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Strategy Briefing

Strategy Briefing

Cannabis Market Disruptor Handbook Part II: Which Consumer Industries Will It Disrupt?

Feb 2019

Cannabis is poised to disrupt virtually every consumer industry, from food and beverages to consumer health and beauty, as well as services such as tourism, retailing and packaging – within ten years, every consumer will use some form of cannabis as ...

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Strategy Briefing

Strategy Briefing

Global Club Attractiveness Index 2018: Benchmarking for Partners and Investors

Feb 2019

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top-flight domestic leagues across key metrics, ...

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Strategy Briefing

Strategy Briefing

Cannabis Market Disruptor Handbook Part I: An Introduction

Feb 2019

Cannabis is poised to disrupt virtually every consumer industry, from foods, alcoholic drinks, hot drinks and soft drinks to beauty, consumer health, tobacco, tourism, retailing, and home and garden. Within the next decade, some form of cannabis will...

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Strategy Briefing

Strategy Briefing

Driving Value at the Venue: Fan Engagement, Digital Innovation and Event Agility

Dec 2018

The sports and entertainment venue is more than a blank canvas. Increasingly, it is being re-imagined as a platform from which to enrich an experience for varying fan types thereby generating sustained revenues. This report analyses the major ...

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