Sports

E-sports continues to solidify itself as a potential competitor to, and a definite opportunity for, traditional professional sports properties. As the sector continues to grow its live events offering to complement its already strong digital ...

Major League Soccer (MLS) is a leading football/soccer competition in North America. The briefing analyses MLS performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business ...

Serie A is one of the leading football competitions globally. The briefing analyses Serie A performance across Matchday, Social Media, and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It also ...

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...

This report analyses the current state of play for women’s league football, and how recent fan interest and brand investment was catalysed by international flagship events such as the FIFA 2019 Women’s World Cup. This report also looks at the role ...

Bundesliga is one of the leading football/soccer competition globally. The briefing analyses Bundesliga performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It...

This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from ...

The Premier League (PL) is one of the leading football/soccer competitions globally. The briefing analyses PL performance across Matchday, Social Media and Commercial Partnership datasets, drawing insights on league viability, growth and business ...

The National Football League (NFL) is the leading American football competition globally. This briefing analyses the NFL’s performance across Matchday, Social Media and Commercial Partners datasets, providing insights on league viability, growth and ...

This report analyses the Football Premier League’s audience overlap in the UK with the historically niche, but ever growing grime music genre, assessing partnerships and activities with prominent artists. Can the grime movement recapture the support ...

When it comes to sponsoring, context is of great importance. Both for sport properties and companies involved in the sponsoring game, several aspects must be considered in a holistic way: the fanbase, the competitive performance, and the ...

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

The appetite for professional sports in Asia Pacific is growing rapidly. This report leverages a proprietary methodology that identifies existing and unlocks new commercial partnership opportunities in the region. By analysing key categories, ...

Understanding the commercial opportunities that professional sports clubs offer can be challenging. The Club Index was developed as a means to benchmark top-flight domestic clubs across key metrics, ensuring that potential and existing partners can ...

From a sports sponsorship perspective, the acquisition of Avon by the Brazilian cosmetics giant Natura&Co marks an opportunity for the company to evaluate its existing investment in professional sports, and consider further investment in order to ...

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

From skin care to sports drinks, there exists a multitude of mature and emerging categories and industries from which top-flight football clubs can grow commercial revenues. This report examines several segments across the sponsorship spectrum and ...

Cannabis is poised to disrupt virtually every consumer industry, from food and beverages to consumer health and beauty, as well as services such as tourism, retailing and packaging – within ten years, every consumer will use some form of cannabis as ...

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top-flight domestic leagues across key metrics, ...