Sports

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.
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Strategy Briefing

Strategy Briefing

One Championship: Unpacking the Promotion’s Global Growth Strategy

Sep 2020

One Championship’s unique positioning continues to attract new fans and sponsors. On its current trajectory, is the MMA promotion a threat to the long-standing hegemony of the UFC?...

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Strategy Briefing

Strategy Briefing

Professional Golf: Traditional and Emerging Sponsorship Opportunities

Aug 2020

Like all major professional sports properties, golf organisations and tours are facing unprecedented challenges brought about by the Coronavirus. Re-energising the sport and unlocking a younger fanbase will accelerate a return to commercial success ...

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Strategy Briefing

The Club Index 2020: Commercial Attractiveness and Resilience to Coronavirus

Aug 2020

Understanding the commercial opportunities that professional sports clubs offer can be challenging. The Club Index was developed as a means to benchmark top-flight domestic clubs across key metrics, ensuring that potential and existing partners can ...

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Strategy Briefing

Strategy Briefing

Rebuilding Confidence Among Sports Fans After Coronavirus

Jul 2020

The sports industry faces a long road to recovery. Of the issues facing the industry, the most notable is how to ensure fan safety and ensure the successful return of live events. This report looks at various strategies across sports, and the role ...

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Strategy Briefing

Strategy Briefing

The League Index 2020: Commercial Attractiveness and Resilience to Coronavirus

Jul 2020

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The League Index was developed as a means to benchmark top flight domestic leagues across key metrics, ensuring that potential...

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Strategy Briefing

Strategy Briefing

The New Normal: Sports After Coronavirus

Jun 2020

Sports industry has been wholly disrupted by Coronavirus (COVID-19) outbreak. All major events have been affected, and regulatory bodies had postponed or cancelled events and competitions around the world. The disruption has left properties and ...

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Strategy Briefing

Sportswear in Asia Pacific

Mar 2020

Sportswear in Asia Pacific is prospected to see promising growth, fuelled by China’s robust growth. Health awareness and rise of international and local brands open more opportunity to the sportswear industry. Brands are carrying out localised ...

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Strategy Briefing

Strategy Briefing

The New Game in Town: How e-sports is Poised to Shake up the Sports Industry

Feb 2020

E-sports continues to solidify itself as a potential competitor to, and a definite opportunity for, traditional professional sports properties. As the sector continues to grow its live events offering to complement its already strong digital ...

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Strategy Briefing

Strategy Briefing

League Profile: Major League Soccer (MLS) 2019

Jan 2020

Major League Soccer (MLS) is a leading football/soccer competition in North America. The briefing analyses MLS performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business ...

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Strategy Briefing

League Profile: Serie A 2019

Dec 2019

Serie A is one of the leading football competitions globally. The briefing analyses Serie A performance across Matchday, Social Media, and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It also ...

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Strategy Briefing

Strategy Briefing

Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver

Dec 2019

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...

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Strategy Briefing

Strategy Briefing

All To Play For: Harnessing the Commercial Potential of Women’s Football

Dec 2019

This report analyses the current state of play for women’s league football, and how recent fan interest and brand investment was catalysed by international flagship events such as the FIFA 2019 Women’s World Cup. This report also looks at the role ...

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Strategy Briefing

Strategy Briefing

League Profile: Bundesliga 2019

Nov 2019

Bundesliga is one of the leading football/soccer competition globally. The briefing analyses Bundesliga performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It...

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Strategy Briefing

Strategy Briefing

Professional Sports in Western Europe: League Performance and Global Commercial Opportunities

Nov 2019

This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from ...

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Strategy Briefing

Strategy Briefing

League Profile: Premier League 2019

Nov 2019

The Premier League (PL) is one of the leading football/soccer competitions globally. The briefing analyses PL performance across Matchday, Social Media and Commercial Partnership datasets, drawing insights on league viability, growth and business ...

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Strategy Briefing

Strategy Briefing

League Profile: National Football League (NFL) 2019

Oct 2019

The National Football League (NFL) is the leading American football competition globally. This briefing analyses the NFL’s performance across Matchday, Social Media and Commercial Partners datasets, providing insights on league viability, growth and ...

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Strategy Briefing

Strategy Briefing

Can Grime Music Restore the Premier League’s Identity?

Sep 2019

This report analyses the Football Premier League’s audience overlap in the UK with the historically niche, but ever growing grime music genre, assessing partnerships and activities with prominent artists. Can the grime movement recapture the support ...

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Strategy Briefing

Strategy Briefing

Commercial Partners and Opportunities for Top 10 Teams From The Club Index 2019

Aug 2019

When it comes to sponsoring, context is of great importance. Both for sport properties and companies involved in the sponsoring game, several aspects must be considered in a holistic way: the fanbase, the competitive performance, and the ...

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Strategy Briefing

Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

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Strategy Briefing

Strategy Briefing

The League Index 2019: Benchmarking for Partners and Investors

Aug 2019

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

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