Sports

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.
Strategy Briefing

Strategy Briefing

Global League Attractiveness Index 2018: Benchmarking for Partners and Investors

Sep 2018

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

FIFA World Cup Russia 2018 in Review

Sep 2018

The 2018 FIFA World Cup was far from business as usual. From an evolving partnership structure and landscape that saw Chinese companies enter the arena, to a chorus of sustained concern over the viability of Russia as host country considering recent ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Sportswear in Western Europe

Jun 2018

The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Sports Gambling in The US: A Sure Thing for Partnership Activation or an Outside Bet?

May 2018

The US Supreme Court’s decision to remove a federal law that banned states from legalising sports betting could lead to an opportunity for US sports properties to unlock new partnership activations with both domestic and international betting firms. ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Rugby Union: A Commercial Analysis of the Six Nations Championship

May 2018

The Six Nations has become the pre-eminent Rugby Union tournament of the Northern Hemisphere both on the pitch, and commercially. Strong attendances and impressive ticket sales coupled with a range of partners and sponsors are all reasons for ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

China's Efforts to Nurture Hockey Culture and its Growth Opportunities for the NHL

May 2018

With China winning the bid for the 2022 Beijing Winter Olympics, the government is putting a massive emphasis on developing winter sports in the country. Hockey is a central component of this growth strategy, and the NHL realises the critical role it...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Professional Sports: Attracting Fans and Delivering Growth Through Live-streaming

May 2018

This report evaluates the opportunities that come with the fast-evolving world of sports broadcasting, specifically live-streaming across social media and dedicated digital subscription services. Digital environments where existing fans can watch ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

The Economics of Performance in Top-Flight Football

Mar 2018

European football has become increasingly expensive, with many club revenue streams failing to keep pace. UEFA’s introduction of tighter financial regulations makes European football a challenging landscape to navigate. Breaching UEFA protocol ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Super Bowl LII: Commercial Opportunities Amidst Social Unrest

Feb 2018

The culmination of the 2017/2018 National Football League promises to break from ‘business as usual’. The league continues to find itself at the centre of a divisive social justice movement, which threatens to negatively impact the commercial ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Risks and Opportunities as the Oakland Raiders Touch Down in Las Vegas

Nov 2017

This report analyses the commercial future of the Oakland Raiders as the National Football League (NFL) franchise relocates to Las Vegas for either the 2019 or 2020 season. Las Vegas offers many opportunities, from increasing stadium-based revenues, ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Indian Super League: Sporting Development and Future Opportunities

Oct 2017

Take one rapidly developing country, add the prestige of a national industrial champion, the operational know-how of IMG and sports broadcasting expertise of Star TV, and mix with a generous sprinkling of Bollywood and cricketing stardust… This ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Pre-season 2017: Growing Opportunities from Summer Football Friendlies

Sep 2017

Pre-season is changing from mere preparation for the coming season to organised, money-spinning tournaments that can greatly expand the global reach and fan base for participating leagues and clubs. This report provides an overview of the main ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Sportswear in Asia Pacific

Aug 2017

Asia Pacific plays an integral role in the global sportswear market, accounting for 38% of global sportswear absolute value growth from 2011 to 2016. Although China leads the region, accounting for 46% of value sales in 2016, dynamic markets such as ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Sports Nutrition: Drivers and Prospects

Jul 2017

Consumers worldwide are adopting healthy living and fitness trends, especially across developed markets where healthy lifestyles have become the new normal. This is correspondingly expanding the consumer base for sports nutrition products, but to ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Sports Landscape Report: Chinese Super League Vs Premier League

Jun 2017

The Premier League has been heralded as one of the leading soccer club leagues in the world, delivering a unique brand of exciting football and attracting the best international talent. Meanwhile, Chinese Super League (CSL) is making headlines for ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Sportswear Developments: Has Athleisure Reached the Finish Line?

Feb 2017

Athleisure has arguably been the defining trend of this decade, fuelled by consumers’ growing desire to prioritise wellbeing and adopt garments that provide a seamless transition from multiple daily activities. As a result, athleisure is not ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Sports Fandom Culture: Global Viewing Habits and Consumption

Aug 2016

Sports fandom is more popular than ever, as sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Global Participative Sport as Consumption: The New Rules of the Game

Jun 2014

With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression. ...

US$1,200
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More