Sports

National Basketball Association (NBA) is a leading basketball competition globally. The briefing analyses NBA performance across Matchday, Social Media and Commercial Partnerships datasets, drawing insights on league viability, growth and business ...

This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from ...

Major League Baseball (MLB) is a leading baseball competition globally. The briefing analyses MLB performance across Matchday, Social Media and Commercial Partnerships datasets, drawing insights on league viability, growth and business exposure. It ...

This report analyses the Football Premier League’s audience overlap in the UK with the historically niche, but ever growing grime music genre, assessing partnerships and activities with prominent artists. Can the grime movement recapture the support ...

When it comes to sponsoring, context is of great importance. Both for sport properties and companies involved in the sponsoring game, several aspects must be considered in a holistic way: the fanbase, the competitive performance, and the ...

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

The appetite for professional sports in Asia Pacific is growing rapidly. This report leverages a proprietary methodology that identifies existing and unlocks new commercial partnership opportunities in the region. By analysing key categories, ...

Indian Premier League (IPL) is a leading cricket (T20) competition globally. The briefing analyses IPL performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It...

Understanding the commercial opportunities that professional sports clubs offer can be challenging. The Club Index was developed as a means to benchmark top-flight domestic clubs across key metrics, ensuring that potential and existing partners can ...

From a sports sponsorship perspective, the acquisition of Avon by the Brazilian cosmetics giant Natura&Co marks an opportunity for the company to evaluate its existing investment in professional sports, and consider further investment in order to ...

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

From skin care to sports drinks, there exists a multitude of mature and emerging categories and industries from which top-flight football clubs can grow commercial revenues. This report examines several segments across the sponsorship spectrum and ...

Cannabis is poised to disrupt virtually every consumer industry, from food and beverages to consumer health and beauty, as well as services such as tourism, retailing and packaging – within ten years, every consumer will use some form of cannabis as ...

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top-flight domestic leagues across key metrics, ...

Cannabis is poised to disrupt virtually every consumer industry, from foods, alcoholic drinks, hot drinks and soft drinks to beauty, consumer health, tobacco, tourism, retailing, and home and garden. Within the next decade, some form of cannabis will...

The sports and entertainment venue is more than a blank canvas. Increasingly, it is being re-imagined as a platform from which to enrich an experience for varying fan types thereby generating sustained revenues. This report analyses the major ...

Understanding the commercial opportunities that professional sports leagues and constituent teams offer can be challenging. The Global League Attractiveness Index was developed as a means to benchmark top flight domestic leagues across key metrics, ...

The 2018 FIFA World Cup was far from business as usual. From an evolving partnership structure and landscape that saw Chinese companies enter the arena, to a chorus of sustained concern over the viability of Russia as host country considering recent ...

The US Supreme Court’s decision to remove a federal law that banned states from legalising sports betting could lead to an opportunity for US sports properties to unlock new partnership activations with both domestic and international betting firms. ...