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Strategy Briefing

Sports Nutrition: Drivers and Prospects

Jul 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumers worldwide are adopting healthy living and fitness trends, especially across developed markets where healthy lifestyles have become the new normal. This is correspondingly expanding the consumer base for sports nutrition products, but to succeed in this new world, firms need to understand consumers’ crowd culture to better engage them while continuing to innovate based on consumer demands, especially around plant-based proteins and clean labelling.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Category expansion from core users to consumers following active lifestyle trends

Sports nutrition is expanding from core users (bodybuilders and performance athletes) to a broader basket of consumers focused on fitness and healthy living trends. The sports nutrition market for consumers following fitness goals has expanded in kind, although brands need to evolve to speak to consumer lifestyles.

Personalisation via crowd culture engagement and matching individual needs

Companies are integrating into consumers’ lifestyles beyond partnerships with sports teams and athletes, but also via crowd cultures with which consumers identify, such as running, yoga and following fitness social media influencers. Looking forward, it is likely that sports nutrition companies will also integrate individually tracked data to create more personalised sports nutrition products.

Plant-based proteins will reshape the industry

Over 80% of global sports nutrition value sales came from sports protein products in 2016, and within this category demand for plant-based proteins is growing due to concerns for animal rights, cruelty free awareness, fear of potential antibiotics pollution in dairy products, rising dairy allergies, and the growing vegan and vegetarian movement, with many industry players already launching (or planning to launch) products to suit these consumer demands.

Regulations and safety hazards continue to be a challenge

Regulations around sports nutrition continue to change and vary considerably by market, making global expansion tougher. While cases of sports nutrition products tainted with illegal and prescription drugs continue to multiply, certifications of transparency such as Informed-Sport and NSF Certified for Sport are becoming more prevalent.

Future prospects

The future of sports nutrition is bright, especially for companies focusing on clean label demands and plant-based protein products while taking advantage of the expanding consumer base and making an effort to engage with specific crowd cultures.

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Introduction

Scope

Key findings

Sports industry set to generate additional USD81 billion in sales by 2021

Sports nutrition’s sales development within consumer health

Growth in sports nutrition 2011-2016

Regional sales snapshot

Leading sports nutrition markets beyond the US

US is number one market but an Irish company leads the industry

Sports protein products: Over 80% of sports nutrition

Sports nutrition by type: Core products versus on the go

An Expanding Consumer Base

Expanding demographic base includes new types of users

Sports nutrition demographic expansion creates opportunities

Sports nutrition users: What do they prefer?

Broad fitness trends favour consumer demand for sports nutrition

Engaging the right crowd culture to capture new consumers

Sports nutrition: Past, present and where it goes next

Regulations and Safety Concerns

Navigating the regulatory framework across the world (1)

Navigating the regulatory framework across the world (2)

Controversy around safety hazards

Certifications could reduce safety concerns

Competitive Landscape

Global companies continue to lead sports nutrition

Sports nutrition acquisitions

Sports protein growing faster than adjacent categories

Protein: Organic, grass-fed and plant-based options in demand

Sports non-protein products: Challenge to expand consumer base (1)

Sports non-protein products: Challenge to expand consumer base (2)

Sports non-protein products could continue expansion with carbs

Regional Analysis

Global snapshot

The US accounts for almost two thirds of global sales

Eastern Europe grows faster than North America, but still niche market (1)

Eastern Europe grows faster than North America, but still niche market (2)

China leads sports nutrition growth in Asia Pacific

Western Europe: Second biggest market thanks to the UK (1)

Western Europe: Second biggest market thanks to the UK (2)

Australasia: Australia expands as fast as the US and the UK

Latin America: Fastest growing region but bumpy forecast ahead

Future Prospects

Sports nutrition will grow in line with pursuit of healthy lifestyles

Future disruption? mConsumer users and personalised nutrition

More demand for clean label

Plant-based protein will continue to rise

Report Definitions

Data parameters and report definitions (1)

Report definitions (2)

Appendix

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Sports Nutrition: Drivers and Prospects

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Category expansion from core users to consumers following active lifestyle trends

Personalisation via crowd culture engagement and matching individual needs

Plant-based proteins will reshape the industry

Regulations and safety hazards continue to be a challenge

Future prospects

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Sports industry set to generate additional USD81 billion in sales by 2021

Sports nutrition’s sales development within consumer health

Growth in sports nutrition 2011-2016

Regional sales snapshot

Leading sports nutrition markets beyond the US

US is number one market but an Irish company leads the industry

Sports protein products: Over 80% of sports nutrition

Sports nutrition by type: Core products versus on the go

An Expanding Consumer Base

Expanding demographic base includes new types of users

Sports nutrition demographic expansion creates opportunities

Sports nutrition users: What do they prefer?

Broad fitness trends favour consumer demand for sports nutrition

Engaging the right crowd culture to capture new consumers

Sports nutrition: Past, present and where it goes next

Regulations and Safety Concerns

Navigating the regulatory framework across the world (1)

Navigating the regulatory framework across the world (2)

Controversy around safety hazards

Certifications could reduce safety concerns

Competitive Landscape

Global companies continue to lead sports nutrition

Sports nutrition acquisitions

Sports protein growing faster than adjacent categories

Protein: Organic, grass-fed and plant-based options in demand

Sports non-protein products: Challenge to expand consumer base (1)

Sports non-protein products: Challenge to expand consumer base (2)

Sports non-protein products could continue expansion with carbs

Regional Analysis

Global snapshot

The US accounts for almost two thirds of global sales

Eastern Europe grows faster than North America, but still niche market (1)

Eastern Europe grows faster than North America, but still niche market (2)

China leads sports nutrition growth in Asia Pacific

Western Europe: Second biggest market thanks to the UK (1)

Western Europe: Second biggest market thanks to the UK (2)

Australasia: Australia expands as fast as the US and the UK

Latin America: Fastest growing region but bumpy forecast ahead

Future Prospects

Sports nutrition will grow in line with pursuit of healthy lifestyles

Future disruption? mConsumer users and personalised nutrition

More demand for clean label

Plant-based protein will continue to rise

Report Definitions

Data parameters and report definitions (1)

Report definitions (2)

Appendix

Related Consumer Health content available in Passport

Why buy this report?

Want to find out more about this report?

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