Executive Summary

Sep 2019
PROSPECTS
Better consumer understanding gives sales a sporting chance

Sports nutrition continued to record strong retail value growth in 2019, with consumer-awareness of the products rising and consumption frequency increasing. Thanks to information on the internet in general and social media in particular, consumers better understand the difference among sports nutrition products (eg gainers, L-carnitine and branched chain amino acids), with this leading to growth in sales of sports non-protein products.

More Belarusians are actively seeking to be healthier and fitter

Healthy lifestyles were pursued more keenly in 2019. Healthy lifestyles and wellbeing are attractive to young and middle-aged Belarusians, boosting interest in gyms and sports nutrition.

Modern retail channels extend distribution, but there are challenges to growth

Sports nutrition became increasingly available in modern grocery retailers in 2019, with hypermarkets and supermarkets offering greater shelf space for these products. Modern grocery retailers mainly stock inexpensive products and smaller pack sizes than non-grocery specialists.

COMPETITIVE LANDSCAPE
Cost-conscious consumers opt more for the lower-priced versions

Optimum Nutrition continued to lead sports nutrition in 2019 due to its popularity, availability and social media promotion. It was followed by San Corp and Bio-Engineered Supplements & Nutrition Inc.

Competition remains high, with retailers trying to keep sports nutrition affordable

As unit prices of sports nutrition remain high, an increasing number of consumers are looking for better prices whenever possible, and competition based on price therefore remains intense. While some consumers purchase sports nutrition during sales and promotions, others are switching to less expensive brands.

Distribution improves for sports non-protein products, while players innovate

Sports non-protein products increased in popularity in 2019, stimulated by growing awareness of the variety of sports nutrition products, their functions and health benefits. In addition, outlets enriched the product variety and expanded the availability of non-protein sports nutrition.

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Sports Nutrition in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Belarus?
  • What are the major brands in Belarus?
  • What is the market size of Sports Nutrition in Belarus?
  • What are the major brands in Belarus?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Belarus - Category analysis

HEADLINES

PROSPECTS

Better consumer understanding gives sales a sporting chance
More Belarusians are actively seeking to be healthier and fitter
Modern retail channels extend distribution, but there are challenges to growth

COMPETITIVE LANDSCAPE

Cost-conscious consumers opt more for the lower-priced versions
Competition remains high, with retailers trying to keep sports nutrition affordable
Distribution improves for sports non-protein products, while players innovate

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Belarus - Industry Overview

EXECUTIVE SUMMARY

Belarusian lifestyle changes boost consumer health
The Belarusian government remains a strong influence in consumer health’s performance
The government encourages a more even playing field, while price-sensitivity remains rife
Chemists/pharmacies remains the go-to channel, while non-drug categories make inroads in modern grocery retailers
Domestic generic options will remain popular amid strong price-sensitivity

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC to Rx: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources