Executive Summary

Feb 2019
PROSPECTS
Security concerns adds to a difficult operating environment

Operating conditions remain difficult in 2018 with players in sport nutrition products bearing the costs of importing products at the black market exchange rate. Prices reflect directly the constant weakening of the domestic currency and companies are facing the increasing risks of lower turnover rates.

High prices encourage substitution of sports nutrition products

In Venezuela, people view sports nutrition as the preserve of serious athletes or muscle builders. Sports nutrition is still underdeveloped with segmentation mainly based on the benefits offered to consumers.

COMPETITIVE LANDSCAPE
Online sales drive the category in 2018

After the closure of many General Nutrition Center stores across the country, consumers of sports nutrition products face a great deal of trouble finding trusted providers. A looming fear of recommending products that might have been adulterated is increasing among professional trainers, in particular regarding steroids and other sports supplements.

International products are the only supply available

All products in this category are imported at the black market exchange rate and companies face the impending increase of replacement costs. Individual gyms, sports clubs and other organisations linked to the sports world are no longer offering sports nutrition products for this reason.

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Sports Nutrition in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Venezuela?
  • What are the major brands in Venezuela?
  • What is the market size of Sports Nutrition in Venezuela?
  • What are the major brands in Venezuela?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Venezuela - Category analysis

HEADLINES

PROSPECTS

Security concerns adds to a difficult operating environment
High prices encourage substitution of sports nutrition products

COMPETITIVE LANDSCAPE

Online sales drive the category in 2018
International products are the only supply available

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Consumer Health in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation worsens an already critical situation
Negative growth rates continue in spite of a slightly better supply
Oligopolistic competition characterises the Venezuelan market in 2018
Drugstores/parapharmacies lead retail distribution
Future performance hinges on macroeconomic and industrial policies

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources