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Country Report

Sportswear in

Sportswear in Venezuela

Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Potential growth of sportswear hit by economic situation

Organised sports events such as running, walking, hiking, biking and cycling, as well as the number of participants, have increased in Venezuela. The trend involves both men and women across a wide range of ages, although most of the activities are largely popular among people in the age range 30-50 years.

Running and football help to maintain sales of sportswear

Running has become very popular, since it is easy to train everywhere. Many people run very early before going to work while others do it at night.

Increasing counterfeit presence in sportswear

Large amounts of illicit merchandise are distributed through informal markets, which allow consumers to acquire fashionable products at affordable prices. Recognised brands are commonly found, but are not authentic.

COMPETITIVE LANDSCAPE

Sales of sportswear in Venezuela concentrated among global brands

All socioeconomic segments are aware of the top brands, adidas, Nike, Columbia and Puma. They lead sportswear and are strongly positioned among consumers’ minds and benefit from a widespread network of exclusive and non-exclusive retailers.

Major players continue reducing portfolios

Major players in sportswear will continue marketing products in Venezuela up to 2022, but their portfolios will be narrower than in other Latin American countries. After many years of restrictions, companies and stores will rebuild their stocks of products slowly by choosing first their strongest product lines.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Venezuela?
What are the major brands in Venezuela?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Venezuela - Category analysis

HEADLINES

PROSPECTS

Potential growth of sportswear hit by economic situation

Running and football help to maintain sales of sportswear

Increasing counterfeit presence in sportswear

COMPETITIVE LANDSCAPE

Sales of sportswear in Venezuela concentrated among global brands

Major players continue reducing portfolios

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic environment continues hampering growth of apparel and footwear

Apparel and footwear tries to survive by substituting imports with local production

Loss of purchasing power encourages demand for second-hand apparel

Price and supply uncertainty delay development of internet retailing

Slow recovery expected over the forecast period

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Potential growth of sportswear hit by economic situation

Running and football help to maintain sales of sportswear

Increasing counterfeit presence in sportswear

COMPETITIVE LANDSCAPE

Sales of sportswear in Venezuela concentrated among global brands

Major players continue reducing portfolios

Overview

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Table of Contents

Sportswear in Venezuela - Category analysis

HEADLINES

PROSPECTS

Potential growth of sportswear hit by economic situation

Running and football help to maintain sales of sportswear

Increasing counterfeit presence in sportswear

COMPETITIVE LANDSCAPE

Sales of sportswear in Venezuela concentrated among global brands

Major players continue reducing portfolios

CATEGORY DATA

Apparel and Footwear in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic environment continues hampering growth of apparel and footwear

Apparel and footwear tries to survive by substituting imports with local production

Loss of purchasing power encourages demand for second-hand apparel

Price and supply uncertainty delay development of internet retailing

Slow recovery expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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