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Learn moreFeb 2018
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Organised sports events such as running, walking, hiking, biking and cycling, as well as the number of participants, have increased in Venezuela. The trend involves both men and women across a wide range of ages, although most of the activities are largely popular among people in the age range 30-50 years.
Running has become very popular, since it is easy to train everywhere. Many people run very early before going to work while others do it at night.
Large amounts of illicit merchandise are distributed through informal markets, which allow consumers to acquire fashionable products at affordable prices. Recognised brands are commonly found, but are not authentic.
All socioeconomic segments are aware of the top brands, adidas, Nike, Columbia and Puma. They lead sportswear and are strongly positioned among consumers’ minds and benefit from a widespread network of exclusive and non-exclusive retailers.
Major players in sportswear will continue marketing products in Venezuela up to 2022, but their portfolios will be narrower than in other Latin American countries. After many years of restrictions, companies and stores will rebuild their stocks of products slowly by choosing first their strongest product lines.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Venezuela market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.