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Strategy Briefing

Spotlight on Beer in Japan: Lessons to be Learnt from a Unique Market?

13 pages, Jan 2018

US$570

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Japan is something of an anomaly among global beer markets: a result of the combined effect of its regulatory, social and demographic environment. Total beer volumes continue to follow a well-established pattern of decline; however, this negative picture masks underlying opportunities. Niche categories hold considerable potential – non/low alcohol beer remains dynamic, while the rise of craft is boosting a wide range of styles. What can brewers beyond Japan learn from this unique market?

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Japan: a global beer market anomaly

Japan is something of an anomaly among global beer markets: a result of the combined effect of its regulatory, social and demographic environment. However, many of the challenges faced by mature markets around the world, primarily linked to saturation and maturity, are equally relevant in Japan, as are many of the trends seen globally in beer.

Total beer volumes in Japan

Total beer volumes in Japan have been in consistent decline since 2013. Consumer desire for healthier lifestyles, competition from other categories and changing consumption patterns are among the key factors behind this fall in sales.

Tax brackets for beer in Japan

Tax brackets for beer in Japan are currently linked to malt content. This has led to the development of “happoshu”; a lighter beer-style drink with a low level of malt. There are also“new genre” beers which are positioned as an alternative to standard beer and utilise crops other than malt. Expected changes to the tax system are likely to have a notable impact.

Beer volumes in Japan to fall

Overall beer volumes in Japan are forecast to continue falling up to 2021; however, there are opportunities to be found in niche categories. The rise of craft is generating renewed enthusiasm for diverse beer styles that have been, to date, less prevalent than the ubiquitous pilsner-style products. Non/low alcohol beer is also highly dynamic, and is being boosted further by ongoing innovation.

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Key findings

Ienomi : the defining trend?

Japan’s beer market: high global rank but low volume forecast

Limited global role for Japan’s top brewers…

…but their domestic market dominance remains unchallenged

Asahi steps ahead as it broadens its international footprint

Opportunities in Japan: healthy growth for non/low alcohol beer

Opportunities in Japan: crafting the path to success?

Future growth lies outside core categories

Acquisitions and alternatives

Digital disruption: t he future awaits?

Potential applications beyond Japan

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Euromonitor International

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Strategy Briefing

Spotlight on Beer in Japan: Lessons to be Learnt from a Unique Market?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Japan: a global beer market anomaly

Total beer volumes in Japan

Tax brackets for beer in Japan

Beer volumes in Japan to fall

Want to find out more about this report?

Table of Contents

Key findings

Ienomi : the defining trend?

Japan’s beer market: high global rank but low volume forecast

Limited global role for Japan’s top brewers…

…but their domestic market dominance remains unchallenged

Asahi steps ahead as it broadens its international footprint

Opportunities in Japan: healthy growth for non/low alcohol beer

Opportunities in Japan: crafting the path to success?

Future growth lies outside core categories

Acquisitions and alternatives

Digital disruption: t he future awaits?

Potential applications beyond Japan

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Spotlight on Beer in Japan: Lessons to be Learnt from a Unique Market?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Japan: a global beer market anomaly

Total beer volumes in Japan

Tax brackets for beer in Japan

Beer volumes in Japan to fall

Want to find out more about this report?

Table of Contents

Key findings

Ienomi : the defining trend?

Japan’s beer market: high global rank but low volume forecast

Limited global role for Japan’s top brewers…

…but their domestic market dominance remains unchallenged

Asahi steps ahead as it broadens its international footprint

Opportunities in Japan: healthy growth for non/low alcohol beer

Opportunities in Japan: crafting the path to success?

Future growth lies outside core categories

Acquisitions and alternatives

Digital disruption: t he future awaits?

Potential applications beyond Japan

Why buy this report?

Want to find out more about this report?

Recently Viewed

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